Reviews TV quotas Silverstone 2021: ORF attaches most evident to
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Contrary results for the TV quotas to the Grand Prix of the United Kingdom of the Formula 1 season 2021: During the ORF in Austria, both compared to the previous year as well as compared to the previous race in Spielberg, Sky records a plus only in the same period of the previous year and otherwise remains significantly behind the values of the previous race.
in detail means that: Sky reached with its TV transmission to the Formula 1 race in Silverstone 600,000 spectators. In the tenth Grand Prix 2021, it is the throttle result after the Grands Prix in Styria (577,000) and Spain (460,000). Most recently, Sky had reached 676,000 spectators at the Austria-Grand Prix.
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The sky market share was 4.9 percent for the Silverstone race. This corresponds to an increase over the previous year (3.4 percent), but is approximately in the middle of the previous spectrum.
for its total offer including Sky Go and Sky Ticket reports the pay-TV provider by the way 733,000 spectators. It does not contain the 262,000 spectators (316,000 including Sky Go and Sky Ticket), which had already turned on to sprintqualifying on Saturday. Due to the first-time discharge of the sprint there is no comparison values.
ORF Report Integration
The ORF was located in Austria with a quota of 710,000 spectators just below the combined Sky range in Germany and came to a market share of 42 percent. It was for the ORF the second best quota 2021 to Imola (772,000) and represents a significant increase compared to the previous year in Silverstone (550,000).
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The market share in turn is at the bottom of this year's spectrum, underhibited only by Imola with 39 percent, At "gene" with Baku. The ORF had also achieved 39 percent of the market share a year ago with the Great Britain Grand Prix.
The sprint race on Saturday saw 383,000 spectators at the ORF in Austria, which corresponded to a market share of 28 percent. In the right comparison to Sky, the ORF achieved the better values here.
ORF and Sky without national competition in Silverstone
Conclusion: The ORF preserves its "white vest" this year and can get up to all transfers. Also, Sky becomes stronger, but has only equal to the previous year's figures in Spain and was slightly below the Styria Grand Prix.
important to know: Sky in Germany and ORF in Austria were "unrivaled" at the Silverstone weekend, because the other national channels did not transfer. RTL rises again in September in the live reporting on Formula 1, ServusTV takes over the ORF at the next race in Hungary.
(a detailed TV quota overview can be found on de.motorsport.com.)
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