Family & RelationshipsParents are Going to Extremes To Import European Formula, Here’s Why
The Real-Life History of New Coke, as Seen on Stranger Things
Among all the '80s nostalgia in Stranger Things season three, one definitely stands out: the hilariously on-the-nose product placement of Coca-Cola. But it's not the Coke you know and love: it's "New Coke," which was even more hotly debated in real life than it is between Lucas and Mike in the show. If you haven't heard of New Coke, sit back for a brief history of one of the most surprising marketing moments in history. "New Coke" first appeared in 1985, a reformulation of the popular soda that had been around for nearly a century in one form or another.
Parents who incorporate formula into their baby’s feeding plan face a market packed with options. Should you buy Enfamil? Similac? Gerber? What about the organic choices in specialty stores and online? It can be both emotional and overwhelming. But rising above all that noise is another choice—organic formula produced in Europe.
“I breastfed for four months and making the decision to switch to formula was really hard,” says Shelby Muhammedi, whose son Asher is 8 months old. “There is a lot of pressure to breastfeed and no matter how long you do it for, there’s always pressure to do it longer. I wanted to feel confident that I gave him something clean and organic, so I went with Holle.” Muhammedi, who lives in New York, heard about Holle, a German formula, from her sister who lives in Dallas, Texas.
The Foolproof Formula for Creating Your Own Cocktails
There’s a secret to making a great drink, and it’s all in the balance. Here, a formula you can't screw up. “These elements come together to give your cocktail complexity and a sense of playfulness,” she says. We’ve laid it all out for you here. © Provided by Meredith Corporation how to create your own cocktails formula How to Create the Perfect Cocktail The basic formula for creating a cocktail is 2:1:1, Burian says. Add 2 parts alcohol, 1 part sweet, and 1 part sour to a shaker and shake the ingredients over ice. Strain into a glass with ice, then add your garnish.
Holle, HiPP, and Lebenswert are three very popular European formulas. But here’s the thing: European formulas are not approved by the Food and Drug Administration, which makes them unavailable for procurement in the United States—unless you know someone.
Muhammedi orders European formula in bulk from Dutchexpatshop.com, an online supermarket that ships products from Europe. “It’s kind of shady,” says Muhammedi. “I don’t know exactly where the formula is coming from, it’s shipped in random boxes, and all the ingredients are in German, so it’s hard to really know.” But she still feels like it's the best option for her son.
Through Facebook groups and word of mouth, many families get connected with, ahem, “formula providers.”
Alex Morozov is CEO of, an extremely popular importer of organic and specialty baby products, including formula, crackers, cereals, snacks, and teas in New York City. Morozov admits that distributing European formula to his customers in the U.S. is a bit of a grey area. That's because for a formula to be commercially imported and sold legally in the U.S., distributors are supposed to register with the FDA. However, according to the U.S. Customs and Border Patrol, who are bringing food into the U.S. or sending food directly to someone in the U.S. That is the loophole distributors like Morozov work with.
Canadians worried by plan to let Americans import drugs
A U.S. plan to let Americans legally import cheaper prescription drugs from Canada is causing concern among Canadians that it could cause shortages of some medications. © Robert Kneschke / EyeEm/Getty Images The chairman of a patient's group known as the Best Medicines Coalition calls the U.S. plan a "clear and present danger" to the health and well-being of Canadians." John Adams told The Canadian Press that Canada's supply isn't always sufficient to meet local demand, let alone a sudden surge in demand from south of the border.
“We have a distribution warehouse in Europe, so we buy it there, repackage it, and ship it to the U.S.,” says Morozov. YummyGanics customers can text a representative who will set a shipment on its way. Products can also be purchased directly from the YummyGanics website.
It’s Popular—But Is It Necessary?
Parents might be going to significant lengths to provide their babies with European formula, but is it really worth all the trouble? European formula is costly; a three-box, 28-ounce supply will cost close to $107, which is close to double what American formulas can be purchased for.
And on top of that, pediatricians are wary.
“There is concern because these formulas are bought through third-party vendors and they do not go through the FDA or the usual safety checks that medications and formulas must go through to be sold in the U.S.,” says Michael Steiner, M.D., M.P.H, pediatrician in chief at N.C. Children’s Hospital—UNC School of Medicine.
Drug industry urges Canada to act early on U.S. import plan
Canada's main pharmaceutical lobby group has urged the government not to wait for drug shortages before responding to U.S. plans to import Canadian drugs, according to documents seen by Reuters. © skhoward/Getty Images The talking points were prepared last month by Innovative Medicines Canada (IMC) for its staff and member companies, before the Trump administration announced on Wednesday that it would allow U.S. states and other groups to start pilot programs importing cheap drugs from Canada in an effort to lower drug costs.
This puts families who give their children European formula at risk, he says, because there is no way to ensure quality control during the manufacturing process or throughout shipment. Labels are in another language as well, so parents could run into problems with mixing too much or little water into the formula, says Dr. Steiner. And if there were a recall on the product in Europe, American parents would be the last to know. Third-party vendors remove any connection a buyer might have to the actual manufacturer, which increases risk, too.
At the end of the day, many parents like Muhammedi and Morozov's customers seek out European baby formula because it is organic and does not include high fructose corn syrup in the ingredients. But if all of this makes you want to reconsider ordering from a third-party, the United States does a great job of creating and selling organic formula for babies as well.
Jennifer Somer says her 2-year-old daughter, Layla, ate Baby's Only, a U.S.-based certified organic formula, during her first months of life.
“I was really bummed out that I had to give her formula because my breast milk supply was too low,” says Somer, who lives in Boca Raton, Florida. She had reservations about European formula because, “I didn’t know where it was coming from, how long it was on a truck for, where it was stored, or if it went bad.” Baby’s Only made Somer feel comfortable because it does not include corn syrup in its ingredients and mimics breast milk.
Fake Formula Bought at Wal-Mart Made Baby Vomit, Police Investigation Launched
"What a selfish and pitiful way to scam stores for refund money," said one mother.
Parents are trying to do what they think is best for their children. But Dr. Steiner urges parents to consider taking the route Somer did.
“We have so many brands and formulas that have gone through the U.S. safety procedures,” says Dr. Steiner. “I don’t think there is a medical indication to go through European formula.”
RELATED VIDEO: People reportedly buy baby formula, replace it with flour, return it for cash (Provided by: WCNC-TV Charlotte)
Signs your sniffles aren’t just a cold .
Having the sniffles doesn’t necessarily mean you have a cold. It can mean you’ve caught one of three things
Never Use This Type of Engine Oil Additive in Your Car
Engine oil additives. Never Use This Type of Engine Oil Additive in Your Car, DIY and car repair with Scotty Kilmer. The best engine oil treatment. Does Lucas oil ...
Lower Taxes, Higher Revenue
Should tax rates be higher? It's the million dollar question! Up? Down? No change? Where in the world should taxes go? In election years, the question of tax ...
Friday, 06 september 2019
Chandley Brelsford did a solo photo shoot on the day of her wedding after calling it off. Now, the images have gone viral. Here's the story behind […]
Monday, 26 august 2019
Starting a new school year can be […]
Friday, 23 august 2019
Chloe and Aaron Bailey were forced to watch 'in slow motion' as the table collapsed underneath their cake when they went to cut […]
Friday, 20 september 2019
These Moms Nail Exactly What the True Loneliness of Modern Motherhood Feels LikeIn fact, it was for this reason that the concept for the Facebook page, Sister, I Am With You, first began. Launched by two writers and moms, Amy Weatherly and Jess Johnston, the page features a mix of […]
Thursday, 22 august 2019
These red flags could signal a downward […]
Thursday, 08 august 2019
Have you ever met a baby and you just knew instantly, this kid is going to grow up to be cool? We definitely have. And if you’re lucky enough to have that super-chill kid, you best give them a name that befits […]
Friday, 04 october 2019
Some perennial favorites will remain at the top.It's time to do some research. Here are the current most popular names for girls and boys, along with some trends and predictions about the names that are sure to be the most popular baby names 2020 has to […]
Friday, 02 august 2019
They originally got married in NYC's City Hall but decided to host another wedding in a Hindu […]