•   
  •   
  •   

Food Iconic Asian restaurant chain P.F. Chang's is opening its first location in China as an 'American bistro'

19:38  07 december  2017
19:38  07 december  2017 Source:   techinsider.io

7-Eleven Now Offers Locally Made 'Restaurant-Quality' Meals

  7-Eleven Now Offers Locally Made 'Restaurant-Quality' Meals 7-Eleven, though perfectly serviceable as a convenience store, is practically synonymous with last-ditch dining. It's to be expected when a large chunk of your menu can be served off of a hot dog roller. But as the whole world goes foodie, America's best-known convenience brand is willing to accept that a spinning Buffalo Chicken Taquito may not always cut it, and the chain has started testing locally made, chef-inspired, heat-and-eat meals. Described as "convenient restaurant-quality meal solutions," these 15 new offerings available at select 7-Eleven stores in four metro areas "were created with inspiration from Italian, homestyle, Asian, and Mexican recipes" and

The 288- location Asian restaurant chain , which was formerly called P . F . Chang ' s China Bistro , plans to open its first location in Shanghai in early 2018. In China , they're like, how else would you do it?" Instead, P . F . Chang ' s found that the American bistro concept resonated best in tests with

P . F . Chang ' s China Bistro is an Asian -themed US casual dining restaurant chain founded in 1993 by Paul Fleming and Philip Chiang, owned and operated by Centerbridge Partners, and headquartered in Scottsdale, Arizona. The chain specializes in American Chinese cuisine, plus other Asian dishes.

a bowl of food on a plate: pf changs© Provided by Business Insider Inc pf changs P.F. Chang's

  • P.F. Chang's is opening its first location in China as an "American bistro."
  • CEO Michael Osanloo says that one day, he believes P.F. Chang's will have more locations in China than the US.
  • "What we think of a 'Chinese' food, it's just food," Osanloo told Business Insider.

P.F. Chang's is expanding into China — as an "American bistro."

a store front at day: PF Chang's© Provided by Business Insider Inc PF Chang's PF Chang's

The 288-location Asian restaurant chain, which was formerly called P.F. Chang's China Bistro, plans to open its first location in Shanghai in early 2018.

"In America, we've gotten to the point where restaurant companies put food in bags and heat them up," instead of making food from scratch, CEO Michael Osanloo told Business Insider. "We've tested this positioning — 'scratch made.' In China, they're like, how else would you do it?"

Here's why you see Sonic ads even when there isn't a location anywhere near where you live (SONC)

  Here's why you see Sonic ads even when there isn't a location anywhere near where you live (SONC) Americans living a Sonic-free existence have found themselves plagued by an inescapable curse: Sonic commercials running even when there's not a location of the fast-food chain within 100 miles. And, according to Sonic's CEO, that's all part of the drive-in chain's plan. "It's cheaper and more efficient, because we do business in 45 out of 50 states, to buy nationally," CEO Cliff Hudson told Business Insider. "You get the airtime cheaper and you get better placement." However, there's also a less obvious reason.

P . F . Chang ’ s . P . F . Chang ’ s is opening its first location in China as an “ American bistro .”. CEO Michael Osanloo says that one day, he believes P . F . Chang ’ s will have more locations in China than the US. “What we think of a ‘ Chinese ’ food, it’s just food,” Osanloo told Business Insider.

P . F . Chang ’ s offers a casual dining atmosphere to experience authentic Chinese food & Asian cuisine. Explore our menu, order online, make reservations and get directions to The secret to wok cooking is the intense heat that cooks food in a matter of seconds, sealing in nutrition. special offers, just for you.

Instead, P.F. Chang's found that the American bistro concept resonated best in tests with Chinese consumers. The company is otherwise sticking to what has worked in US restaurants, with the similar decor and most of the same menu items.

"What we think of a 'Chinese' food, it's just food," Osanloo said.

P.F. Chang's has avoided the sit-down casual dining slump that has plagued the American restaurant industry in recent years. The chain outperformed casual dining rivals by 75.6% in sales and 81.7% in foot traffic in the first quarter in 2017, according to the APT index.

a plate of food on a table: PF Chang's© Provided by Business Insider Inc PF Chang's PF Chang's

Now, the chain is ramping up international expansion. P.F. Chang's plans to open 12 to 14 new locations internationally in 2018, in countries including China, Bolivia, and Pakistan.

Kevin Durant Invests in Pizza Chain Pieology

  Kevin Durant Invests in Pizza Chain Pieology The Golden State Warriors' Kevin Durant is now an investor in a pizza chain called Pieology.Following in the footsteps of his fellow NBA superstar Lebron James, Kevin Durant has invested in a pizza company called Pieology.

The iconic Asian - American chain opened its first location in Shanghai in late April. CEO Michael Osanloo already has high hopes for the future of the chain in China , where it is being advertised as In tests, PF Chang ' s found that the American bistro concept resonated best with Chinese customers.

Popular Asian -themed casual restaurant P . F . Chang ’ s is bringing its “ American bistro ” style to China , a concept reportedly more palatable to Chinese customers. Operating more than 200 restaurants in the United States and over 100 outlets overseas

"I think that one day we're going to be bigger in China than we are in the US," Osanloo said.

Osanloo isn't too concerned with questions of P.F. Chang's cultural authenticity. The chain's menu includes a wide range of items including lettuce wraps, Chang's Chicken, and butternut squash dumplings — some with roots in China and Japan, some invented fully by P.F. Chang's American chefs.

"If you want a classic Japanese sushi experience, you're not going to come to us," Osanloo said. "But if you want some amazing rolls — that are pretty traditional, delicious — we rock at that."

"Nobody is going to give us credit," when P.F. Chang's draws from traditional Chinese recipes, Osanloo said. "I'm not sure I care."

P.F. Chang's cashes in on Tv station's Pyeongchang blunder .
P.F. Chang’s is seeing the funny side of Chicago ABC affiliate WLS-Ch. 7’s screw-up.The restaurant temporarily renamed its lettuce wraps “Pyeongchang lettuce wraps” and gave them away with entrees on Thursday, in an attempt to cash in on the gaffe.

—   Share news in the SOC. Networks

Topical videos:

This is interesting!