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Food The Real Reason the McDonald’s Logo Is Yellow and Red

21:22  13 march  2018
21:22  13 march  2018 Source:   rd.com

There’s a Theory That McDonald’s Golden Arches Have a Hidden Sexual Meaning

  There’s a Theory That McDonald’s Golden Arches Have a Hidden Sexual Meaning <p>If you believe Louis Cheskin, a design consultant for McDonald’s in the 1960s, the arches aren’t just alphabetical… they’re also anatomical.</p>As popular as the logo is today, McDonald’s executives almost got rid of the Golden Arches in the 1960s. Their savior? Design consultant Louis Cheskin, whom the McDonald’s firm hired. Cheskin was apparently a fan of the teachings of Sigmund Freud, and sure enough, he insisted that the arches had a Freudian double meaning. He claimed that the shape of the arches subconsciously reminds people of… a giant set of boobs. He used the old “sex-sells” argument to claim that the logo was subconsciously drawing people to McDonald’s.

The colors red and yellow were chosen for a specific reason —and no, it wasn’t because they looked nice with Ronald McDonald ’ s clown-like face. The brain processes color before it processes words or shapes, so that’s why the fast-food chain chose these two colors for their logo and brand.

There’ s a little bit of science behind why the golden arches are golden.

a sign above a store at night © Rogelio V. Solis/Shutterstock

If you’re anything like us, it seems that your stomach starts to grumble as soon as McDonald’s golden arches come into view. The reason behind that isn’t the mouthwatering taste of their delicious fries—this is how they get them to taste so good by the way—it’s actually psychological, and it has to do with the colors of their logo.

The colors red and yellow were chosen for a specific reason—and no, it wasn’t because they looked nice with Ronald McDonald’s clown-like face. It actually has to do with science. The color red is stimulating and is associated with being active. It also increases heart rate, which helps to jump-start your appetite. The color yellow is associated with happiness and is the most visible color in daylight, so that’s why a McDonald’s sign is so easy to spot on a crowded road.

McDonald's Buttermilk Crispy Tenders Are Back

  McDonald's Buttermilk Crispy Tenders Are Back McDonald’s has announced via Twitter that their fan-favorite Buttermilk Crispy Tenders are back. There was widespread panic on social media when it was revealed in November that the fast food giant’s chicken tenders were being discontinued — though at the time, McDonald’s assured fans that they would return. It appears that just on the cusp of 2018, the Golden Arches have made good on their word. © McDonald's McDonald's Buttermilk Crispy Tenders Are Back “The #ButtermilkCrispyTenders that you love so much have returned!” McDonald’s tweeted.

Real Life. Food. Opinion. Horoscopes. The reason why might surprise you. When you combine red and yellow it’s about speed, quickness. In, eat and out again." Many McDonald ' s restaurants have recently refurbished their stores to include more of the colour green, especially within the shop frontage.

From McDonald ’ s tartar sauce recipe to cheeseburgers, French fries and so much more, you’ll be able to turn fast-food into a fresh, homemade meal. This is the real reason the McDonald ’ s logo is yellow and red .

The brain processes color before it processes words or shapes, so that’s why the fast-food chain chose these two colors for their logo and brand. Red and yellow makes you hungry, encouraging you to want to buy the product they sell, while also making you feel happy.

McDonald’s has started to use this color philosophy to influence and change the way people currently think about their brand as well. Many franchises have started to incorporate more of the color green into their storefronts and interior design because it’s associated with nature and being environmentally friendly, something McDonald’s has been criticized for not being in the past. The company has been working to become greener by using environmentally friendly refrigeration and converting used oil into biodiesel fuel.

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  McDonald's strikes collaboration with designer Anna Sui for Chinese New Year What do McDonald's and fashion designer Anna Sui have in common?&nbsp;The collaboration tries hard to tie in several different ideas: The upcoming lunar new year will usher in the Year of the Dog. Sui, is a popular Chinese-American designer. She has been tapped to create limited red envelopes, which are traditionally filled with money and distributed as gifts across China during the three-week holiday.

There is actually a science behind why red and yellow were chosen as the colors for the logo . Maybe you were just thinking that those colors went well with Ronald McDonald but now you know they were chosen for a reason !

Some claim that the red color came from one of the company’ s first advertisements, which featured Santa wearing his famous red -and-white suit and holding a Coke bottle. But according to the Coca-Cola Company, its famous logo dates back to the very beginning of the brand itself.

So, next time you pass a McDonald’s, don’t be surprised if you find it really hard to resist going in and getting a burger and coke. Next, don’t miss these mind-blowing facts you never knew about McDonald’s.

The post The Real Reason the McDonald’s Logo Is Yellow and Red appeared first on Reader's Digest.

Related video: McDonald's Will Use Fresh Beef In Burgers

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There is a reason behind it, a lot of research has been done on it. The corelation of colours and hunger, whenever red and yellow are seen togather it stimulates our mind and tempt us to think about food What is the coolest logo you have ever seen? Do you know why McDonald ' s logo has the big M?

That's right, Macca's haven't made their logo red and yellow simply because they like the colours. There's actually a psychological reason behind it. Karen Haller, an expert in applied colour psychology has explained why McDonald ' s use these two particular colours on her website

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