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Food Taco Bell Is Officially America's Favorite 'Mexican Restaurant'

20:16  11 may  2018
20:16  11 may  2018 Source:   thrillist.com

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Taco Bell led the charge not because it serves authentic and fresh Mexican cuisine -- it definitely doesn't -- but because of the brand' s tendency to create wild stunt foods that Taco Bell has just been a stronger brand as of late, as demonstrated by the strong familiarity and consideration marks.”

Meanwhile in the United States, Taco Bell was just named “ America ’ s favorite Mexican Restaurant .” This depressing news was brought to us by the Harris Poll EquiTrend Study, an annual survey that assigns an “Equity score” to a wide-ranging group of brands across more than 300 categories.

According to a new Harris Poll EquiTrend Study, Taco Bell beat out Chipotle and Moe's Southwestern Grill in the survey.

a close up of food© Courtesy Taco Bell Perhaps there's no better marriage than America and a quesadilla stuffed with Kit Kats. That certainly seems to be the case, given a new Harris Poll EquiTrend Study, which determined that the most cherished Mexican restaurant in the United States is Taco Bell.

The home of monstrosities such as the Naked Chicken Chalupa, French Toast Chalupa, and Double Chalupa has captured America's imagination better than its counterparts, largely owing to its zany marketing strategies, the study found. For the study, 77,031 US consumers at least 15-years-old were surveyed online between January 3 and February 15. T-Bell outpaced Chipotle and Moe's Southwestern Grill, the latter of which had previously won the award in 2016 and 2017, Yahoo Finance reports.

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Finance has reported that according to a survey, Taco Bell is officially America ’ s favorite “ Mexican restaurant .” The fast food chain that brought Taco Bell beat out two other “ Mexican restaurants ,” Chipotle and Moe’s Southwest Grill, and claimed the number one “ Mexican restaurant ” brand spot

According to Harris Poll's 30th annual survey, Taco Bell is America ' s favorite ' Mexican restaurant .'.

Taco Bell led the charge not because it serves authentic and fresh Mexican cuisine -- it definitely doesn't -- but because of the brand's tendency to create wild stunt foods that stoners love. As Amir Kanpurwala, the director of the survey, said: "Taco Bell’s marketing is ubiquitous so it wasn’t surprising to me that they came out on top this year. It’s not so much that Moe’s or Chipotle are falling off the map. Taco Bell has just been a stronger brand as of late, as demonstrated by the strong familiarity and consideration marks.”

Chipotle, while still a wildly popular brand with its own share of cultish fans, has suffered remarkably in recent years, due to its sluggish recovery from a series of food borne illness outbreaks in 2015 that tarnished its public image.

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Moe's was America ' s number one Mexican restaurant brand in 2017 and 2016, and before that Chipotle ranked tops. In what can only be described as a huge slap in the face to our Southernmost neighbor, America just declared Taco Bell its favorite Mexican restaurant .

Buzzfeed has revealed America ' s best Mexican restaurant . It is Taco Bell , according to the Harris Poll. Angry people have been tweeting things like, quote, "I want to know what part of the population was polled." Well, whatever you think here, can you resist the urge when hunger strikes at midnight?

In any case, the proof of Taco Bell's marketing genius is fairly apparent, what with the company bantering with rock stars about french fries on Twitter, and occasionally teasing the public with its own beer.

But please just remember that it's not actually Mexican food.

Related gallery: Taco Bell is bringing back one of its most controversial items — here's the verdict (provided by Business Insider)

a person holding a piece of paper: Taco Bell's  Naked Chicken Chalupa is back. In January 2017, after two years of tests, the Mexican fast-food chain launched the most controversial chalupa ever. Instead of a traditional tortilla shell, the Naked Chicken Chalupa uses just that - a fried-chicken shell wrapped around lettuce, tomatoes, and cheese.  The product was a  hit. However, as a limited-time offering, it didn't linger on menus for long. Now, it's back.  On Tuesday, Taco Bell announced it was bringing back the Naked Chicken Chalupa for a limited time, as well as the new, spicier Wilder Naked Chicken Chalupa.  The last time the chalupa hit menus, we had a chance to taste test the over-the-top dish. Here's what it is like to try the Naked Chicken Chalupa - and why the idea of a fried-chicken shell is just wild enough to work. Taco Bell is bringing back one of its most controversial items — here's the verdict

More Boozy Taco Bells Are Opening Nationwide .
Nacho average Taco Bell.

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