FoodMountain Dew launches energy drink for gamers

01:15  07 december  2018
01:15  07 december  2018 Source:   thetakeout.com

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Mtn dew ice™. Shop Now. Dew ® vr beat drop.

We mixed the refreshing taste of MOUNTAIN DEW ® with real fruit juice, coconut water and just the right amount of kick for a sweet, delicious rush MTN DEW ® KICKSTART™ Raspberry Citrus flavor blends the taste of DEW with fruit juice, coconut water and caffeine for a great tasting way to recharge.

Mountain Dew launches energy drink for gamers© Photo: PepsiCo

I never graduated much past Sega Genesis and the gray-and-green Nintendo Game Boy, so Mountain Dew’s new line is not for me, I guess. Dubbed MTN DEW AMP GAME FUEL (pretty sure you have to type it in all-caps and imagine a Hulk Hogan voice screaming it), the four-flavor energy drink/soda line boasts that it’s created “by gamers, for gamers” with a no-slip grip, re-sealable lid, and ingredients that promote alertness and accuracy.

Okay, the re-sealable lid does seem cool. As for those gaming-enhancing ingredients, though, they’re what you would expect: caffeine and vitamins. According to its Amazon description, MTN DEW AMP GAME FUEL contains vitamins A&B, plus theanine (an amino acid found in green tea) and caffeine. The 16-ounce cans debut in stores January 19, and will come in four flavors: Charged Cherry Burst, Charged Berry Blast, Charged Tropical Strike and Charged Original DEW. (Why does every flavor need to have some kind of explosion?!)

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Mountain Dew (stylized as Mtn Dew ) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally

Leading soft drinks manufacturer Britvic and PepsiCo are pleased to announce the largest ever marketing campaign for Mountain Dew Energy in the UK. The brand will also be launching its first limited edition variant; a raspberry flavoured energy drink called ‘Game Fuel’, specially brought to

“Knowing gaming is an endurance sport, we listened to what players have been asking for when it comes to a beverage,” Erin Chin, Mountain Dew’s senior director of marketing, said in a press release. “MTN DEW AMP GAME FUEL is the first-ever drink created specifically for gamers and stands in its own category.”

One tangible connection to gaming is literally the tactile feel of the cans: The can’s no-slip grip “mirrors the sensory design of accessories and hardware in gaming,” meaning it probably feels like the textured surface of a joystick. You know, the kind on the N64 controller.

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As part of its in-flight menu relaunch, Swiss International Air Lines is offering one of Switzerland's most iconic foods to passengers flying out of Geneva this winter: cheese fondue. The carrier is bringing what could be considered one of the most flight un-friendly foods in Switzerland's repertoire -- small tray tables, hot gooey cheese, dipping -- to their in-flight offerings for European flights departing Geneva. The fondue is made following the traditional recipe -- half Vacherin Fribourg, half Gruyère cheese -- and is served with bread, dried meats, cured ham and salami.

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