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FoodWho Is the Joe Behind Trader Joe’s?

20:30  12 january  2019
20:30  12 january  2019 Source:   rd.com

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Other Trader Joe ’ s products come from huge manufacturers like ConAgra, the company behind household brands like Hunt’ s canned tomatoes and Trader Joe ’ s declined to confirm any information regarding its suppliers or Eater’ s findings, but the similarities show that shoppers who buy name

Trader Joe ' s Is Run By This Ultra-Secretive German Family. Theo is also the original investor behind Trader Joe ' s . He bought the company from Joe Coulombe in 1979 -- who stayed on without a management contract for a decade -- and built it into a chain with more than 350 stores and billion

Who Is the Joe Behind Trader Joe’s?© Provided by Trusted Media Brands, Inc. Trader Joe It’s hard to believe that this magical, affordable grocery store, with hundreds upon hundreds of products bearing its label, began with just one man. But it’s true, and his name is—you guessed it—Joe. Sadly his name isn’t actually Trader Joe. It’s Joe Coulombe, and he’s actually still alive today! Find out some more food product icons you never knew were based on real people.

Joe Coulombe opened his first Trader Joe’s store in 1967. After graduating from Stanford with his MBA, he took a job with a popular pharmacy company, Rexall. Rexall launched five convenient stores and Coulombe was put in charge of one of them. They were opened to compete with stores like 7-Eleven, but didn’t end up doing that well so Rexall shut them down. Instead of letting the store go, Coulombe decided to buy it from Rexall and rebrand. Find out the reasons Trader Joe’s products are so cheap.

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The man behind the mystery is Joe Coulombe, a Stanford business graduate who once worked for Rexell, a chain of American drug stores. Photo: Courtesy of Trader Joe ’ s . Coulumbe was also the man behind the famous Hawaiian shirts and he explains in a TJ’ s podcast that he was inspired by

Trader Joe ' s has sold nearly a billion bottles of its renowned Charles Shaw wine since 2002, yet the man who shares a name with the brand hasn't earned a dime from it. Affectionately known as "Two-Buck Chuck" because of its affordable price tag, Charles Shaw wine dates back to the 1970 s , when a

At the time, the Tiki trend was very popular so Coulombe decided to base the name of his store off of the popular Tiki-themed restaurant chain, Trader Vic’s. Employees wore Hawaiian grass skirts and the store gave customers unique foods that regular supermarkets didn’t carry. It was an instant hit.

In 1979, Coulombe sold the company to Theo Albrecht, but stayed on as the chief executive until he retired. The Albrecht family still owns the company today. Next, find out some more secrets Trader Joe’s employees want you to know.

[Source: The Daily Meal]

Related video: 5 of the Most Popular Trader Joe’s Products of All Time (Provided by Southern Living)

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