Food: Burger King sent people to McDonald's for 1-cent Whoppers — and it was a massive success for the fast-food chain - - PressFrom - US
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FoodBurger King sent people to McDonald's for 1-cent Whoppers — and it was a massive success for the fast-food chain

18:37  23 january  2019
18:37  23 january  2019 Source:   businessinsider.com

Burger King is giving away Whoppers for 1 cent — but you have to go to McDonald's to get them

Burger King is giving away Whoppers for 1 cent — but you have to go to McDonald's to get them Burger King is telling customers to go to McDonald's as part of a new deal.

Burger King announced a bizarre deal in December. Customers could get a Whopper for just one cent . But, they had to go to McDonald ' s . The deal — called the " Whopper Detour" — was intended to promote Burger King 's new app. Usually, a company doesn't direct customers to visit its biggest rival.

A Whopper from the fast food chain Burger King sits on a packaging paper. In a marketing campaign launched Tuesday, Burger King is selling its trademark Whopper The secret to getting the burger for 1 cent ? Go (close) to a McDonald ' s . "Today, the Burger King brand is turning more than 14,000.

Burger King sent people to McDonald's for 1-cent Whoppers — and it was a massive success for the fast-food chain© Hollis Johnson

In 2017, Burger King launched a TV ad that triggers people's Google Homes with the command, "Ok Google, what is the Whopper burger?"

When Business Insider tested the ad, Google Home recited the definition of a Whopper burger from its Wikipedia page. However, someone had edited the Whopper's Wikipedia page to say that the burger is made of a "medium-sized child," instead of a beef patty, and that it contains the toxic chemical cyanide.

Burger King edited the Wikipedia entry and won an award at Cannes Lions for the ad.

Read more: Burger King's newest TV ad has a disastrous flaw

  • Burger King debuted a deal in December that allowed customers to get one-cent Whoppers if they went close to a McDonald's location.
  • The deal was intended to highlight Burger King's new app, as the discounted Whopper had to be purchased via app.
  • Surprisingly, the bizarre deal was a success, as roughly four million people downloaded Burger King's app between October and the end of the December.

Burger King announced a bizarre deal in December.

Burger King's 1-cent Whopper deal charges man nearly $1,100

Burger King's 1-cent Whopper deal charges man nearly $1,100 That’s one whopper of a bill.

Burger King sent people to McDonald ' s for 1 - cent Whoppers — and it was a massive success for the fast - food chain . Read more: Burger King is giving away Whoppers for 1 cent — but you have to go to McDonald ' s to get them. Usually, a company doesn't direct customers to visit its biggest rival.

for 1 - cent Whoppers — and it was a massive success for the fast - food chain . Surprisingly, the bizarre deal was a success , as executives said roughly 4 million people downloaded Burger King ' s app Burger King announced a bizarre deal in December. Customers could get a Whopper for just

Customers could get a Whopper for just one cent. But, they had to go to McDonald's.

The deal - called the "Whopper Detour" - was intended to promote Burger King's new app. When the app registered that a customer was within 600 feet of a McDonald's location, it unlocked the deal to order a Whopper for one cent.

Usually, a company doesn't direct customers to visit its biggest rival. But, according to executives, the deal was weird enough to work.

Burger King's parent company, Restaurant Brands International, pre-released comparable sales results on Wednesday, along with the announcement of leadership changes within the company.

Burger King's US comparable sales were up 0.8% in the quarter, with executives highlighting the Whopper Detour as a success.

This Is What Burger King Was Called When It First Opened

This Is What Burger King Was Called When It First Opened Hint: it oddly has to do with social media.

A Whopper from the fast food chain Burger King sits on a packaging paper. In October, to celebrate its 3,000th restaurant opening, select locations of Popeyes Louisiana Kitchen, a popular fried chicken fast - food chain with stores across the country, sold wings battered in champagne and

On Tuesday, the fast - food chain announced that it was "turning more than 14,000 McDonald ' s into Burger King restaurants." In fact, Burger King is debuting a McDonald ' s -themed deal. If customers go within 600 feet of a McDonald ' s location, they can order a Whopper for one cent via the revamped

"It was a fun promotion that drove a lot of downloads and also allowed us to focus on our flame-grilling heritage," Jose Cil, RBI's newly-appointed CEO, said on a call with investors on Wednesday.

According to executives, more than 6 million people have now downloaded the Burger King app, a significant increase from even a few months earlier. In October, executives said that just 2 million people had downloaded the app.

Read More

Burger King’s new ad takes a shot at a big competitor.
The King is officially coming for the throne. The chicken throne, that is. Burger King’s latest commercial takes a big shot at Kentucky Fried Chicken as a means to introduce BK’s new flame-grilled chicken sandwich, and let’s just say they are really dragging KFC’s colonel through the flames. 25 Things You Didn’t Know About Your Favorite Fast Food Chains As part of the new promotion for their grilled chicken sandwich made with white meat chicken marinated with spices, and layered with lettuce, tomato, and honey mustard on a toasted potato bun, Burger King is referring to itself as “K.F.G.” If it sounds a lot like KFC, that’s on purpose.

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