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FoodThis Is Why McDonald’s Won’t Serve Burgers in the Morning

19:01  23 january  2019
19:01  23 january  2019 Source:   tasteofhome.com

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McDonalds tests fresh-not-frozen chicken Does “fresh-not-frozen” meat actually make a fast-food sandwich taste better, or is this all marketing hype? Our reassessment of McDonald’s Quarter Pounder With Cheese indicates that yes, yes it does: “The fresh beef patty seemed to retain more moisture, with a creamier texture than the meat strands-like interior of its frozen patty burgers.” After upgrading all its Quarter Pounders and some other burgers to fresh beef last spring, McDonald’s is now testing fresh-not-frozen chicken in 160 locations.

Cravings know no boundaries, and sometimes, you just want a Big Mac for breakfast. You're an adult, after all, and adulting is hard. There' s no reason you

McDonald ’ s did not respond when Reader’s Digest reached out for comment on Wildman’s explanation, but the company previously has cited practicalities with the equipment as a reason. In response to a consumer who asked about morning burgers in 2012, McDonald ’ s Canada wrote

This Is Why McDonald’s Won’t Serve Burgers in the Morning© Keystone-SDA/Shutterstock burger

When McDonald’s introduced all-day breakfast in 2015, Egg McMuffin-lovers around the world rejoiced. Customers who preferred the rest of the menu, however, wondered if they would ever be able to eat their favorite meals at any time they pleased.

Currently, you can only buy McDonald’s burgers, nuggets, fries and other non-breakfast sandwiches after 10:30 a.m. A company spokeswoman told the Wall Street Journal that “the demand isn’t strong enough to warrant running the burger grill in the morning,” despite thousands of customers tweeting for early-morning burgers. However, the real reason you can’t buy a Big Mac at 9 a.m. is a bit more nuanced.

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McDonald ' s is the leading global food service retailer with over 36,000 restaurants in more than 100 countries around the world. This was McDonald ’ s way to celebrate the new millennium. This Is Why McDonald ' s Won ' t Serve Burgers In The Morning - Продолжительность: 4:07 Mashed 983

Why don' t they serve burgers in the morning ? Getty Images. Cravings know no boundaries, and sometimes, you just want a Big Mac for breakfast. Part of the problem with adding burgers to the morning menu is longer wait times. Since McDonald ' s started serving breakfast all day, Reader's

According to Richard Widman, a former McDonald’s employee who worked with the company for 25 years, customers have been requesting burgers in the morning since 1972, when the Egg McMuffin was created. But as the breakfast menu expanded, access to kitchen equipment did not. Thus, the breakfast items and the “regular” menu items had to be cooked on the same equipment, but they couldn’t all be cooked at the same temperature. “There was no way to cook a hamburger at temperatures used for eggs,” Widman wrote, since cooking eggs at a high temperature makes them tough and cooking burger patties at a low temperature prevents them from searing.

McDonald’s did not respond when Reader’s Digest reached out for comment on Wildman’s explanation, but the company previously has cited practicalities with the equipment as a reason. In response to a consumer who asked about morning burgers in 2012, McDonald’s Canada wrote: “The reason we don’t offer burgers in the morning is the same reason that we can’t serve breakfast menu items all day long. There simply isn’t enough space on our grill surfaces to be cooking eggs, bacon and our burger patties all at once.”

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At McDonald ' s , we take great care to serve quality, great-tasting menu items to our customers each and every time they visit our restaurants. In addition, product formulations change periodically. You should expect some variation in the nutrient content of the products purchased in our restaurants.

More From: This is why mcdonald 39 s won 39 t serve burgers in the morning .

Of course, McDonald’s did solve that problem for the breakfast menu, but serving a full menu all day can also bring up other issues. Customers would likely deal with longer lines and wait-times (which they’ve already begun to experience since the all-day breakfast debut) and that could deter them from going to McDonald’s altogether. “We are always going to want to introduce initiatives that are attractive to customers, which are reflecting where customers want us to go and their changing tastes,” McDonald’s Chief Executive Steve Easterbrook has said, “but at the same time, how can we maintain that discipline of making sure we take as much out as we ever put into a restaurant?”

But all hope isn’t lost. In April 2018, McDonald’s launched an “All Day Favourites” menu in select regions of Australia and later rolled it out to the rest of the country. That means Australian customers can order a Big Mac, a Quarter Pounder, a cheeseburger, Chicken McNuggets and fries whenever they want. If McDonald’s can successfully follow-through with this initiative without losing out on customer experience, Americans could be eating burgers and fries for breakfast in the not-so-distant future.

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McDonald’s Targets Shake Shack With Fancy British Burgers.
The chain is taking on upscale mass-market burger options. Taking the latest step in its evolution, McDonald's is once again trying to shed its "cheap" label and come off with a touch of class. The burger behemoth is trying out a "Signature Collection" of menu items in the United Kingdom, reports The Guardian, in an effort to compete with higher-end chains such as Five Guys and Shake Shack. The fancier burgers have a fancier price tag to match, checking in at 4.69 pounds (about $7.20). The most expensive burger on a typical U.S. McDonald's menu is the Double Quarter Pounder with Cheese at roughly $4.80. What does that extra scratch get a customer? The burgers feature the "thickest ever patty sold by McDonald's" and a high-quality ingredients such as brioche buns. McDonald's reportedly collaborated with chefs from Michelin-starred restaurants to come up with the recipes. If the Signature Collection proves popular in the U.K., McDonald's may consider a global expansion of the menu. Eater has reached out for more details. The chain has attempted all sorts of tricks to reverse its downward trend in recent years. In addition to launching all-day breakfast and build-your-own "Chef Crafted" burgers, it's testing organic burgers in Germany, online reservations in Sweden, and sweet potato fries in Texas. Meanwhile in South America, McDonald's is once again serving french fries in Venezuela, according to the Associated Press. The world-famous side dish had been missing in the country since last winter due to potato shortages, and Mickey D's fans were stuck eating fried yuca instead.

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