Food: Nutella's parent company is rolling out a 'Better Butterfinger' ad campaign to highlight the candy brand's massive changes - PressFrom - US
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FoodNutella's parent company is rolling out a 'Better Butterfinger' ad campaign to highlight the candy brand's massive changes

23:25  11 february  2019
23:25  11 february  2019 Source:   businessinsider.com

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Butterfinger is a candy bar created in 1923 in Chicago, Illinois by Otto Schnering, which currently is Other memorable ad campaigns include counting down the end of the world or BARmageddon, with In an early marketing campaign , the company dropped Butterfinger and Baby Ruth candy bars

Butterfinger has been completely overhauled by Nutella ' s parent company Butterfinger is rolling out a new recipe and design in 2019. The new recipe uses a different type of In February, Ferrero will launch a massive advertising push to promote the revamped Butterfinger , spending more than

Nutella's parent company is rolling out a 'Better Butterfinger' ad campaign to highlight the candy brand's massive changes© Hollis Johnson/Business Insider The new Butterfinger keeps the iconic texture while slightly dialing back on the sweetness and ratcheting up the peanut flavor for a more complex treat.
  • Butterfinger has a new recipe.
  • On Monday, the brand rolled out an ad campaign to celebrate the new recipe, with the tagline: "nobody lays a finger on my better Butterfinger."
  • Butterfinger's revamp follows Ferrero - the owner of Nutella, Ferrero Rocher, and Tic Tac - acquiring Butterfinger from Nestlé in a $2.8 billion deal in 2018.

Butterfinger has changed its recipe, and it has a new ad campaign to debut the revamped candy.

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Official website of Butterfinger candy bars. The one of a kind - crispety, crunchety, peanut-buttery chocolate bar. Stay up to date with all the latest in Butterfinger world. Instagram Facebook Twitter.

That all may change as the candy bar gets a makeover from Ferrero Rocher , the Ferrero plans on giving the Butterfinger an upgrade in two major ways : better ingredients and more The plan is for the new improved candy bars to be in stores by early 2019, with a big marketing campaign to alert

On Monday, parent company Ferrero launched the "Better Butterfinger" campaign, with the tagline: "nobody lays a finger on my better Butterfinger."

Read more: We tried the new Butterfinger next to the candy's old recipe - and the winner is obvious

Kristen Mandel, a senior director of marketing at Ferrero-owned Ferrara, told Business Insider in late 2018 that the campaign is the largest investment she has seen in Butterfinger in her 14 years working with the brand and other former Nestlé US candies.

Nutella's parent company is rolling out a 'Better Butterfinger' ad campaign to highlight the candy brand's massive changes© Hollis Johnson/Business Insider The difference between the two bars is clear from the packaging alone. While Butterfinger's wrapper has been getting more yellow, the new bar (on top) is a nearly neon shade, with a promise of an "improved recipe" in the corner.

The new recipe uses a larger, Jumbo runner peanut in the bar's core, utilizes a higher percentage of cocoa and milk in the chocolate coating, and cuts ingredients such as the preservative TBHQ and hydrogenated oils.

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Butterfinger Changed Its Recipe — Here' s How It Tastes. Yes, apparently the candy business requires a Game of Thrones devotion to keep track of all the So with an adoption by such a renown parent company , it’ s only natural the humble peanut butter-based candy bar once hawked by Bart

It looks like Nutella is about to get some American stepsiblings. Italian parent company Ferrero has reportedly struck a .8 billion deal to acquire all of Nestlé’ s U. S . candy brands . When the U. S . business changes hands, it will mark Nestlé’ s first serious exodus from chocolate.

The wrapping is now bright yellow and double-layered to prevent the candy from becoming stale.

Butterfinger's revamp follows Ferrero - the owner of Nutella, Ferrero Rocher, and Tic Tac - acquiring Butterfinger from Nestlé for $2.8 billion in 2018, along with the rest of Nestlé's American candy portfolio. According to Mandel, the company began its overhaul of Butterfinger immediately after the deal closed on April 1, 2018.

"The priority is really bringing Butterfinger back into the spotlight as a modern-day icon, because it hadn't gotten the attention it warrants in recent years," Mandel said. "We're excited to have all the resources and investment to put behind it."

Nutella's parent company is rolling out a 'Better Butterfinger' ad campaign to highlight the candy brand's massive changes© Hollis Johnson/Business Insider

As companies work to drive sales of struggling brands, sometimes revamped recipes result in backlash from loyal customers.

Toblerone felt the wrath of shoppers in 2016, when it changed its iconic triangular shape in the UK to avoid raising prices. Butterfinger's sister brand Nutella faced boycott threats after quietly changing its recipe in 2017. And, in 2018, customers reacted furiously to the mere idea of having less peanut butter in their Reese's cups.

Twix Just Launched a Brand-New Candy Bar

Twix Just Launched a Brand-New Candy Bar If you’ve ever eaten a Twix and thought, “Man, I wish this had more chocolate,” then your day has finally come. Hot off the heels of Butterfinger’s rebranding, Twix has introduced a new bar with three times the chocolate. 

Ferrara makes such brands as Bob' s ( well -known for candy canes) and Brach' s . According to the company , the following candies contain no wheat, rye According to Just Born, all the company ' s marshmallow candies that are safe from cross-contamination will state "gluten-free" on the package

Butterfinger is a candy bar created in 1923 in Chicago, Illinois by Otto Schnering, which Other memorable ad campaigns include counting down the end of the world or BARmageddon , with In an early marketing campaign , the company dropped Butterfinger and Baby Ruth candy bars from

Mandel said that tests of the new Butterfinger have reinforced the company's conviction that both dedicated fans and new shoppers will embrace the revamped recipe.

"Anytime you change, someone super, super set in their ways may not like it," she said. "But the feedback we've gotten from consumers makes us confident."

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We didn't know Nutella was so divisive.
When I was living in a college dorm, a white-and-orange jar appeared near the toaster station in the cafeteria only sporadically. There was no rhyme or reason to it. Some days were Nutella days; other days sucked. Nutella was near-universally loved among the student body, excepting those with nut allergies. Standing in the toaster line next to a stranger from a different dorm, you’d both smile knowingly at each other: “Hell yeah, Nutella day.” Actually, today is Nutella Day, in the “official” sense of a food holiday. The brand has crowned February 5 World Nutella Day and is celebrating with giveaways and promotions at its Nutella Cafe locations in Chicago and New York.

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