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FoodThe Sneaky Way Trader Joe's Sets Up Its Frozen Aisles To Get You To Buy More

23:20  29 march  2019
23:20  29 march  2019 Source:   delish.com

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I consider myself pretty well-versed when it comes to the Trader Joe ' s frozen aisle . I did taste test allll the frozen meals (truly, all 50+ of them) for the sake of this giant ranking. Now, I can't say this set - up is the same at every single store, but next time you 're shopping for frozen goods, take a look up : At

Trader Joe ' s has developed a cult-like following over the years. Trader Joe ' s made .3 Billion in 2017. When you break it down to square footage, Trader Joe ' s is actually selling more than double its competitors like However, about half the time, the frozen section aisle remains pretty empty.

The Sneaky Way Trader Joe's Sets Up Its Frozen Aisles To Get You To Buy More© Madison Flager If you're a Trader Joe's shopper, you likely know and love the grocery store's frozen food aisle, but this helpful shopping hint will make you obsess even more.

I consider myself pretty well-versed when it comes to the Trader Joe's frozen aisle. I did taste test allll the frozen meals (truly, all 50+ of them) for the sake of this giant ranking. But on a recent TJ's run, I noticed something new: Trader Joe's is doing us all a total solid when it comes to what else is in the frozen aisle.

Now, I can't say this set-up is the same at every single store, but next time you're shopping for frozen goods, take a look up: At all of the New York City locations we snooped (Essex Crossing, Upper West Side, and two in Brooklyn!), there are conveniently matched condiments above each section:

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The way the store sets up its legendary frozen food section. Having fewer choices makes life However, many customers make only quick visits to the frozen food aisles , and they often know Before you head to TJ' s make sure you know these things that Trader Joe ' s employees want you to

The way the store sets up its legendary frozen food section. This is the real reason Trader Joe ' s According to a video published by Business Insider, too many choices can overwhelm a consumer. However, many customers make only quick visits to the frozen food aisles , and they often know what

Above the frozen french fries, you'll find ketchup.

Above the frozen Mexican dishes, there's enchilada sauce and jalapeños.

Over the Chinese foods, you can quickly grab sweet chili sauce and soy sauce above.

Over the noodles, check out the Sapporo Premium Beer, with a note that says "This perfectly balanced beer goes great with noodle dishes."

Above the pizza section, where you can find ready-to-heat pizzas and pizza crusts, there's a whole spread of parmesan, red chili pepper flakes, and oregano.

The Sneaky Way Trader Joe's Sets Up Its Frozen Aisles To Get You To Buy More© Madison Flager mexican.JPG The Sneaky Way Trader Joe's Sets Up Its Frozen Aisles To Get You To Buy More© Madison Flager IMG_3564.JPG

To note, all these condiments, spices, and beer also live in their respective sections; you can find the chili sauce with the other sauces and salad dressings and the beer in the booze department. But by being placed near the foods you'd likely use them with, you won't have to run back and forth from one section to the next.

While yes, this is surely done in part to get you to buy more product, it also makes shopping much easier and more enjoyable. You can give your frozen dinners some oomph with a new sauce you may not have otherwise noticed or gather most of what you need for homemade pizza all in one spot. Just another item in my long list of reasons to love Trader Joe's!

Read More

Trader Joe's explains why they won't make your seasonal favorites permanent.
When the weather starts to change and you see your seasonal favorites disappear off Trader Joe's store shelves, it's tempting to curse the food czars who won't let you enjoy the magic of peppermint Joe-Joe's and pumpkin butter all year round. The TJs central office has finally taken the time to explain the method behind the cruelty.

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