Food: Burger King Wants to Deliver to Cars Stuck in L.A. Traffic - - PressFrom - US
  •   
  •   
  •   

FoodBurger King Wants to Deliver to Cars Stuck in L.A. Traffic

18:16  09 may  2019
18:16  09 may  2019 Source:   foodandwine.com

Burger King’s new ad takes a shot at a big competitor

Burger King’s new ad takes a shot at a big competitor The King is officially coming for the throne. The chicken throne, that is. Burger King’s latest commercial takes a big shot at Kentucky Fried Chicken as a means to introduce BK’s new flame-grilled chicken sandwich, and let’s just say they are really dragging KFC’s colonel through the flames. 25 Things You Didn’t Know About Your Favorite Fast Food Chains As part of the new promotion for their grilled chicken sandwich made with white meat chicken marinated with spices, and layered with lettuce, tomato, and honey mustard on a toasted potato bun, Burger King is referring to itself as “K.F.G.” If it sounds a lot like KFC, that’s on purpose.

Burger King seems to be on overdrive lately. In the last week or so, it debuted the controversial “Real Meals” and gave us evil clown nightmares. Now, it’ s trying to ease the frustrations of big city commuters through a delivery service that will bring Whoppers right to their car door—when they’re stuck in a

If you were stuck in seemingly endless traffic and an ad offered to let you order a hamburger right to your car window, would you be tempted? Burger King certainly thinks so, and it’ s taking a serious look at the idea of gridlock Whopper delivery via motorcycle through a concept it calls “the Traffic Jam

Burger King Wants to Deliver to Cars Stuck in L.A. Traffic© ROBYN BECK/Getty Images

Being stuck in traffic sucks. It’s infinitely worse when you’re hangry. But the internet has revolutionized the restaurant delivery game — and as GPS technology has evolved, restaurant chains have been experimenting with more extreme services like sending food to trains or to the middle of the beach. So why not let people order a burger to their car in slow moving traffic and have it delivered by motorcycle? Turns out Burger King proved that concept wasn’t just possible but successful.

With the help of the New York City-based ad agency We Believers, Burger King launched a high-tech campaign in the traffic capital of the world, Mexico City, that utilized a wide mix of features to encourage people to order food direct to their cars — a program billed as “the Traffic Jam Whopper.”

Burger King Brews Up $5 Coffee Subscription

Burger King Brews Up $5 Coffee Subscription For the price of one fancy latte, customers can enjoy an entire month of coffee.

Burger King is pulling out all the stops by ensuring that angry drivers will be appeased while stuck in a traffic jam. Together with advertising agency We Believers Customers can order their meals via the Burger King app, with varying delivery charges being applied depending on where they’re stuck in .

When a hungry customer walks into a McDonald’ s (or within 600 feet of one), they can use the Burger King app to order a Whopper for a penny. Your calendar says it’ s your anniversary, and the local liquor store wants to give you two bottles of champagne for the price of one.

“We used real time data to detect our potential buyers in a traffic jam to offer them a Whopper and deliver on the move,” explained a promotional video posted by Adweek. “Our media was 100-percent dynamic, promoting our service only in high-congestion zones. By leveraging traffic and drivers’ real-time data, we adjusted our billboards’ location and content. The messages displayed information about the remaining time in traffic to order and personalized updates about deliveries in progress. Also, Waze banner ads and push notifications invited drivers to get a Whopper as soon as they entered our delivery zones. People were able to use voice commands to place the order and avoid tickets. Finally, using the latest Google Maps APIs, our app pinpointed vehicle location and speed in order to deliver, for the first time ever, to a driver on the move. The delivery zones changed following the traffic live, making our service available when a gridlock was identified, always within a three-kilometer radius from the restaurants.”

Burger King’s Super-Spicy ‘Angry Whopper’ Is Back to Burn Off Your Taste Buds

Burger King’s Super-Spicy ‘Angry Whopper’ Is Back to Burn Off Your Taste Buds The Angry Whopper has a normal bun, but spares no taste buds with its topping of jalapeños and “angry sauce.” The burger itself is a quarter pound of flame-grilled beef, and other sandwich toppings include lettuce, crispy onion petals, mayo, and thick-cut bacon. This aggravated cheeseburger is available as part of the $6 King Box, which contains a main sandwich, fries, a drink, and a sweet treat. The Angry Whopper costs almost $6 alone, but if you’re really not trying to get the King Box, it costs only $3 if you order through the BK app.

The last thing you'd want in your Burger King burger is someone' s foot fungus. But as it turns out, that might be what you get. A 4channer uploaded a photo anonymously to the site showcasing his feet in a plastic bin of lettuce. With the statement: "This is the lettuce you eat at Burger King ."

Burger King — a fast-food chain that sells cheap beef — apparently understands net neutrality more than the average member of Congress. The company released an ad today explaining the concept of net neutrality with a stunt that showed what it would be like to have paid prioritization in a burger joint.

We Believers suggests that the innovative delivery program was a boon for Burger King: Orders increased a whopping (pun intended) 63 percent in just one week, and the daily app download rate increased 44 times to become the number one fast food app in Mexico.

With success like that, it’s no surprise that Burger King is considering trying this service out in other gridlocked cities such as Sao Paulo, Shanghai, and — yes — Los Angeles. The Traffic Jam Whopper is said to be “coming soon” to these places (though no specific timeline was given). Until it does, consider it one more thing to be angry about while stuck in traffic on the 405.

Related video: Burger King's Meatless 'Impossible Whopper' Set to Roll Out Nationwide

Read More

Burger King's plant-based Impossible Whopper is coming to restaurants nationwide.
Burger King is taking its vegan-friendly Impossible Whopper nationwide for a limited time. Also Impossible Foods will soon sell in grocery stores.

—   Share news in the SOC. Networks

Topical videos:

usr: 3
This is interesting!