Food: Ruby chocolate has arrived in America — here’s where to find it - PressFrom - US
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FoodRuby chocolate has arrived in America — here’s where to find it

19:51  16 may  2019
19:51  16 may  2019 Source:   today.com

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The rosy pink-colored chocolate comes from the Ruby cocoa bean and America can finally get a taste. The FDA has very strict rules regarding what can and can't be labeled as chocolate and since the ruby cocoa is totally new, other chocolatiers may be hesitant to let it into the very exclusive club.

Ruby chocolate - the biggest thing in the chocolate industry in 80 years comes to South Africa. Find your recipes and restaurants here . Follow Us. Ruby Chocolate was unveiled in South Africa last week. Ruby chocolate is available at My Sugar of Cape Town and Chocoloza of Johannesburg.

Ruby chocolate has arrived in America — here’s where to find it© @BCgroupnews/Twitter Ruby chocolate

Anyone following the popularity of millennial pink food trends has likely been lusting after ruby chocolate for some time. And it's now finally available in the U.S.

In September 2017, scientists at the Swiss chocolate-making company Barry Callebaut debuted the first new natural chocolate since the development of white chocolate by Nestle in the 1930s. This confection, which is derived from the ruby cocoa bean found mostly in South America, is unlike its dark, milk and white chocolate counterparts because it's a gorgeous rosy-pink hue.

Ruby chocolate has arrived in America — here’s where to find it© Courtesy Barry Callebaut Ruby chocolate

"The fourth type [of] chocolate offers a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry fruitiness and luscious smoothness," the company said in a news release at the time of the launch, though surprisingly "to create Ruby chocolate, no berries or berry flavor, nor color, is added."

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Learn what ruby chocolate is, where to find it , and how it tastes. Here ’ s the quick and dirty version: Callebaut made a deal with Kit Kat to release the chocolate only in Japan Note that large amounts of ruby chocolate is sold only to confectioners, not to individuals, so you can currently only find ruby

Ruby chocolate is a variety of chocolate introduced in 2017 by Barry Callebaut, a Belgian-Swiss cocoa company. The variety has been in development since 2004.

Since the product's release nearly two years ago, Americans have been champing at the bit to get a taste of this gorgeous and elusive flavor as it has slowly rolled out to other countries like Japan, where it made a big splash when Nestle used it for its Sublime Ruby Kit Kat bars.

Barry Callebaut also helped launch the product in Europe, Australia and New Zealand, Bloomberg reported.

Ruby chocolate has arrived in America — here’s where to find it© Barry Callebaut Group/Nestle TODAY, product courtesy of merchant site

Bas Smit, global vice president of marketing for the Zurich-based company, said that the team is working to get the product on store shelves throughout the U.S. this year — a feat that has proven to be harder than one might expect, considering that Americans love sweets.

So what's been causing the hold up for this pretty-in-pink treat? In order to sell "ruby chocolate," Barry Callebaut must get approval from the Food and Drug Administration (FDA) to actually call it "chocolate." The application was filed in March 2018 but the Swiss company is still waiting on a reply. The FDA has very strict rules regarding what can and can't be labeled as chocolate and since the ruby cocoa is totally new, other chocolatiers may be hesitant to let it into the very exclusive club.

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Ruby cocoa truffles will soon be sold by Vosges Haut- Chocolat , a Chicago-based luxury chocolate maker, (Vosges Haut- Chocolat ). More coveted than Dorothy' s ruby slippers — and almost as tough to snag — the sweet dubbed the fourth chocolate type is finally arriving in the U. S .

Here ' s what you need to know about the intriguing chocolate . Ruby chocolate has a sweet-sour berry-like flavour and an Instagram-friendly blush hue. Ruby chocolate KitKats have arrived in Australia, finally. When you didn't think chocolate could get any better, ruby chocolate enters stage

To get the ball rolling, the chocolate will be called "ruby couverture" for now. Customers looking to snag a bar or bean can also look for Ruby Cacao Truffles from the gourmet food and gift shop Harry & David.

In February, Trader Joe's launched its first item made with the bean for a limited time and named them Ruby Cacao Wafers. While the bags of chocolate-dipped honey-wheat pretzels were available while supplies lasted (for 2.99), they're still on Amazon for a little under $6 a pop.

Ruby chocolate has arrived in America — here’s where to find it© Amazon TODAY, product courtesy of merchant site

A representative from Trader Joe's did not immediately respond when TODAY Food asked if the wafers, or other ruby chocolate products, will hit stores again soon.

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Ruby chocolate KitKats have arrived in Australia, finally. The Black Label Ruby is an eight-ginger bar, smothered When you didn't think chocolate could get any better, ruby chocolate enters stage right to the delight of Melburnians. Forget white chocolate : ruby chocolate is here , and it ' s pastel pink.

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Chocolove, which is sold at many grocery retailers, Target and on its website, also created its own covertly named chocolate bar: the Ruby Cacao Bean Bar.

So, does a rose-colored chocolate by any other name still smell — and taste — as sweet?

We're gonna go with, yes.

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