Food: Little Caesars is the first national pizza chain to jump on the vegan meat bandwagon - PressFrom - US
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FoodLittle Caesars is the first national pizza chain to jump on the vegan meat bandwagon

01:40  22 may  2019
01:40  22 may  2019 Source:   businessinsider.com

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Little Caesars isn't the first chain that Impossible Foods has created a new product for. Burger King is rolling out the Impossible Whopper by the end of 2019. The Information's Zoë Bernard reported earlier in May that Impossible Foods has claimed chains including Subway, Dunkin' Donuts, Wendy's

Though Little Caesars will exclusively launch the new Impossible Sausage, it isn’t the first establishment to feature meatless meat on its pies. That ’s exactly what our new Spicy Chorizo offers. It’s flavorful enough to be the sole protein option on the pizzas , but also complements other veggies

Little Caesars is the first national pizza chain to jump on the vegan meat bandwagon© Little Caesars

Little Caesars is the first national pizza chain to add a meat substitute to the menu.

On Monday, the pizza chain announced that it is testing the Impossible Supreme Pizza, made with plant-based sausage from Impossible Foods, in Ft. Meyers, Florida; Albuquerque, New Mexico; and Yakima, Washington.

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Little Caesars is the largest carryout-only pizza chain in the United States and the home of the large Hot-N-Ready® Classic pizza . Founded in 1959 as a single, family-owned restaurant, Little Caesars has become the third largest pizza chain in the world, with stores in 24 countries and

Little Caesars announced Monday it's teamed up with Impossible Foods on a special new faux-sausage supreme pizza , making it the first national As plant-based meat grows increasingly popular on major fast food chain menus, Little Caesars is now testing a new specialty pie topped with a 100

"You don't just do it to be first ... For us, there has got to be a business reason behind it," Little Caesars' chief marketing officer, Ed Gleich, told Business Insider.

Little Caesars has been considering its approach to vegetarian-friendly menu items for roughly a decade, according to Gleich. Corporate staff first taste-tested the Impossible Burger in October 2017; in October 2018 the chain decided that if it was going to add a meat substitute to the menu, it should be meatless sausage.

The result was a product Impossible Foods created specifically for Little Caesars: Impossible Sausage.

"Normally companies like to sell you the product they have, not the one they're going to invent," Gleich said. "But these guys could not have been more open to it."

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Little Caesars is joining the plant-based protein trend with a pizza topped with non- meat sausage.The pizza chain said Monday that it is testing out the Impossible Supreme pizza — topped with a meatless sausage made by Impossible Foods — in Florida, New Mexico and Washington state.Consumers are

This marks the first time a national pizza chain is using a vegan meat substitute. Little Caesars will sell a pizza topped with plant-based sausage crumbles made by Impossible Foods for the pizza chain .

Little Caesars isn't the first chain that Impossible Foods has created a new product for. Burger King is rolling out the Impossible Whopper by the end of 2019. The Information's Zoë Bernard reported earlier in May that Impossible Foods has claimed chains including Subway, Dunkin' Donuts, Wendy's, Papa John's, and Arby's have expressed interest in a deal with the meat-substitute company.

"It feels like we're at that tipping point," Gleich said. "We feel we are an innovative company and we want to be ... the first brand out as it tips."

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Impossible Pizza: Little Caesars Adds Plant-Based Sausage to Topping Options.
The test run makes Little Caesars the largest U.S. pizza chain to offer plant-based meat.

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