FoodLeaked documents reveal Starbucks is plotting the debut of a new Unicorn Frappuccino-style beverage called the Tie-Dye Frappuccino
Starbucks’ Tiramisu Frappuccino comes with real coffee-soaked sponge cake
Ariana Grande gave us the Cloud Macchiato, which was very nice of her — but Starbucks Japan just brought back its Tiramisu Frappuccino, and to be honest, we really want that instead. The blended beverage features coffee-soaked sponge cake and a custard base made with mascarpone cheese and egg. The whole thing gets topped off with whipped cream and dark chocolate powder. To make sure they get the full experience, customers get a straw wide enough to suck up the sponge cake. The Tiramisu Frappuccino is available in Japan only, but where there’s a will there’s a way. Oh hello, Starbucks Secret Menu… I didn’t see you there.
- Starbucks is planning to launch a "Tie-Dye Frappuccino" in early July, according to internal documents shared with Business Insider.
- The Frappuccino is the latest in a series of Instagrammable, over-the-top beverages from Starbucks that echo the viral Unicorn Frappuccino.
- Some baristas are already concerned about how the soon-to-be viral Tie-Dye Frappuccino will impact their jobs.
Starbucks has a new Unicorn Frappuccino-esque drink in the works, as the coffee giant attempts another viral moment this summer.
In recent internal communications viewed by Business Insider, Starbucks gave employees a heads up that the Tie-Dye Frappuccino would be hitting menus on July 10.
Starbucks' S'mores Frappuccino Is Coming Back To Stores Next Week
Everyone remain calm!
Advertising is set to go up on Wednesday, July 10, and be taken down five days later - making it seem like this is likely another one of Starbucks' super limited-time Frappuccino offers.
Starbucks declined to comment on the Tie-Dye Frappuccino and the company has not yet shared the Tie-Dye Frappuccino ingredients with in-store workers, so it is not quite clear what the drink will taste like.
Starbucks has generally pulled back from Frappuccinos, including cancelling Frappuccino Happy Hour in summer 2018 due to declining sales. Instead, the chain has focused on its cold beverage line up more generally, with growing sales of cold brew and espresso-based beverages.
However, the coffee giant has continued to dabble in extremely limited, Instagrammable Frappuccinos. Typically only available for less than a week or as supplies last, drinks such as the Witch's Brew Frappuccino and the Crystal Ball Frappuccino are fun, brightly colored, and over-the-top - perfectly crafted to go viral.
You’ll Want To Sip Starbucks’ New Hot-Pink Dragon Drink All Summer Long
It's back for good!!
The mother of all Instagram Frappuccinos is, of course, the Unicorn Frappuccino. Available for just a few days in April 2017, the drink instantly went viral and sold out.
In March, the chain found similar success with the Ariana Grande-backed Cloud Macchiato, which CEO Kevin Johnson told investors was the chain's "second most viral" drink ever.
However, some employees are already bracing for the impact of the drink once it hits stores. Frappuccinos can be annoying and time-consuming to make - especially when hoards of customers are clamoring to get their aesthetically-pleasing drink.
"It looks like it's going to be the Unicorn Frappuccino all over again, which the company said they wouldn't do again because of partner feedback," a Starbucks employee - referred to as "partners" by the company - told Business Insider. "They don't give a damn about us and it's obvious."
On a Low-Carb Diet? Here's Exactly What You Should Order at Starbucks
With so many sugary drinks on the menu, Starbucks can be tricky to navigate on a low-carb diet. But it can be done.
The Tie-Dye Frappuccino will not be released until early July. So, don't start pestering your local barista about it until Starbucks' puts out advertising!
Related video: I Stopped Drinking Coffee For A Week And I'm Never Doing It Again
Starbucks Is Offering Free Refills On Select Drinks.
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Leaked documents reveal Starbucks is plotting the debut of a new Unicorn Frappuccino-style bevera...
Leaked documents reveal Starbucks is plotting the debut of a new Unicorn Frappuccino-style beverage called the Tie-Dye Frappuccino.
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