Food: Happy 61st birthday, IHOP. Here's how the chain still rakes in billions - PressFrom - US
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FoodHappy 61st birthday, IHOP. Here's how the chain still rakes in billions

19:30  16 july  2019
19:30  16 july  2019 Source:   cnn.com

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Happy 61st birthday, IHOP. Here's how the chain still rakes in billions© Nellie Doneva/The Abilene Reporter News/AP Melody Battle delivers free short stacks of pancakes to customers at IHOP Tuesday, March 3, 2015, in Abilene, Texas, on National Pancake Day. Customers were encouraged to donate to charity. (AP Photo/The Abilene Reporter-News, Nellie Doneva)

IHOP celebrates its 61st birthday Tuesday, capping off a momentous year that introduced a fake name change and a new menu item.

The breakfast chain is commemorating its anniversary by selling a stack of its signature buttermilk pancakes for 58 cents, a nod to its founding in 1958. The deal is available Tuesday only from 7 am to 7 pm at IHOP's restaurants in the United States.

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I’m not just here for the sweet treats or the birthday cake. I came to wish my bestest friend a very happy special day . To my truest friend: On your birthday , I hope you get I could spend every day of my life giving you a trillion reasons why and still wouldn’t be able to exhaust the reasons why I love you.

Happy birthday , dear friend! You are so special, because you spread positive vibes wherever you go. May this birthday be different from the rest of I wish you a plenty of pure joy, happiness and delight! Birthdays are always special because they help to see how far you have come and how far you still

The company has a lot to celebrate. Last year, sales at IHOP stores open a year or more grew 1.5% last year. That growth continued, according to its most recent earnings report. The restaurant is owned by Dine Brands, a California-based company that also operates Applebee's.

Happy 61st birthday, IHOP. Here's how the chain still rakes in billions© IHOP IHOP's classic A-frame design was phased out in 1978 but has since made a comeback.

The nostalgia-inducing promotion is meant to celebrate International House of Pancake's history.

Happy 61st birthday, IHOP. Here's how the chain still rakes in billions© IHOP IHOP celebrated its fifth anniversary of its original location in 1963 with a plaque.

1958

IHOP was founded by two brothers, Al and Jerry Lapin, who discovered "inspiration in the tropical tastes of coconut syrup and dreaming up the idea of a local restaurant centered around pancakes," according to IHOP. The first restaurant opened in a suburb of Los Angeles.

IHOP Just Said It's Changing Its Name Again & People Are Trolling Already

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Here is a collection of short birthday wishes, quotes, messages with images and cards for friends and family members. Hoping you will find the one that you like. God bless the day you were born. I wish you to be the happiest human being, find your true love and learn how to be in harmony with yourself.

Order your favorite pancakes , omelettes, and burgers with the click of a button. IHOP N’ GO® allows you to customize, pay online, and get deliciousness to go. IHOP cannot ensure items do not contain ingredients that might cause an allergic reaction or impact other dietary restrictions.

Happy 61st birthday, IHOP. Here's how the chain still rakes in billions© Smith Collection/Gado/Getty Images

The company said IHOP was a popular hotspot for Hollywood stars, including Doris Day, Milton Berle and Jimmy Stewart.

Happy 61st birthday, IHOP. Here's how the chain still rakes in billions© Jacob Ford/Odessa American/AP

1973

IHOP went by its full name, International House of Pancakes, until 1973. That's when it began using its now-familiar acronym.

1978

IHOP restaurants were recognizable by their A-frame roofs. But that style of building was discontinued in 1978. The company brought back the A-frame at some of its restaurants in 2006.

Happy 61st birthday, IHOP. Here's how the chain still rakes in billions© Scott Olson/Getty Images

1985

IHOP began using actor Cliff Bemis in its commercials until the mid-1990s.

That same year, IHOP also rolled out the "Rooty Tooty Fresh 'N Fruity" breakfast deal, which included pancakes topped with fruit. The commercials showed people dressed in Groucho Marx face masks because they were too embarrassed to say the silly name out loud.

1991

IHOP began trading on the Nasdaq stock exchange under the "IHP" symbol. It switched to the New York Stock Exchange in 1999. IHOP changed its parent company's name to Dine Brands in 2007 when it bought Applebee's.

1998

Sales cross $1 billion for the first time.

2015

IHOP rebranded itself with a smile in its logo to reflect a more "playful" appearance. Its restaurants were remodeled too. IHOP now has nearly 1,800 restaurants globally, including the United States, United Arab Emirates, the Philippines and Kuwait.

2018

IHOP achieved viral notoriety when it jokingly changed its name to IHOB, with the "B" standing for burgers. The promotion sparked an increase in sales, which totaled $3.1 billion in 2018.

How to eat healthy at IHOP, according to a registered dietitian.
Okay, so the pancakes may be no bueno, but there are plenty of other options still on the table.

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