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FoodThis Could Be Why You Don’t See PlayPlaces in McDonald’s Anymore

10:20  19 july  2019
10:20  19 july  2019 Source:   tasteofhome.com

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This Could Be Why You Don ’ t See PlayPlaces in McDonald ’ s Anymore . At your nearest McDonald ’ s , chances are you won’ t see the glowing neon letters in the window announcing “ PlayPlace .” It would seem the PlayPlace heyday of the late 20th century is over—but why ?

Why are McDonald ' s hamburgers so small? Why doesn' t McDonald ' s make a double McChicken? I notice that PlayPlaces are absent in Hong Kong???? I think because of the very high rent, and that over the last ten years,MacDs have shifted from ground(premium rent) to 1st floor, and sub ground

This Could Be Why You Don’t See PlayPlaces in McDonald’s Anymore© Supannee_Hickman/shutterstock shutterstock_427568722-2

If you spent a fair amount of time dining at McDonald's in the 1990s and early 2000s, you most likely remember the separate room that many of the restaurants had then, containing sprawling, tube-constructed playgrounds. Maybe you even played in them yourself. But today, it seems to be more of a surprise to see a McDonald's with a PlayPlace than one without one. At your nearest McDonald's, chances are you won't see the glowing neon letters in the window announcing "PlayPlace." It would seem the PlayPlace heyday of the late 20th century is over—but why?

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As the customer taunts the McDonald ’ s employees, saying they’re getting fired for using such language, the male employee continues, “I will f*** you up, you f***ing n*****.” This Could Be Why You Don ’ t See PlayPlaces in McDonald ’ s Anymore .

How about free McDonald ’ s for your whole life? For some, that dream is a reality. The mysterious “McGold Card” came into the spotlight when actor Rob Lowe flashed his on Jimmy Kimmel Live in 2015. This Could Be Why You Don ’ t See PlayPlaces in McDonald ’ s Anymore .

The history of McDonald's PlayPlaces

Why did fast food establishments—not just McDonald's, but others as well—start constructing play areas in the first place? After all, it's a restaurant, a spot for eating, not playing. Not to mention, the very purpose of fast food like McDonald's is so that you don't have to wait—so why have an area for restless kids to entertain themselves?

Well, McDonald's play areas began as a big branding effort. Debuting in the 1970s, the original McDonald's playgrounds revolved around an Illinois State Fair exhibit called "McDonaldland," which featured McDonald's-branded characters like Officer Big Mac, the Hamburglar and Mayor McCheese. These playgrounds, though, were outdoors and looked quite a bit different from the dwindling tube networks you see today. But they were absolutely their predecessors. Take another look through the franchise's history by seeing what the McDonald's menu looked like the year you were born.

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This Could Be Why You Don ’ t See PlayPlaces in McDonald ’ s Anymore . Delta flight forced to make emergency landing after engine issue: 'We just saw all this smoke come up'. Style. Adrianna Barrionuevo.

McDonald ' s Playplace (or PlayPlace /Play Place) is an indoor or outdoor playground for children ages 3-9 and are located inside most McDonald ' s restaurants around the world. The first PlayPlace with the familiar crawl-tube design with ball pits and slides was introduced in 1987 in the USA

Health and safety concerns

These outdoor playgrounds had some drawbacks, as US Consumer Product Safety Commission discovered that McDonald's had neglected to report many injuries that had occurred on the playground equipment. But, as 1990s kids know, these concerns didn't spell the end of the McDonald's playground—they just helped usher in a new era. The last Big Mac Climber—a raised piece of metal play equipment that caused scores of injuries from kids tumbling off it—didn't disappear until 1997. By then, the indoor fast food playground—a padded, enclosed alternative—was gaining steam, not just at McDonald's but at Burger King as well.

The indoor playgrounds were far from immune to public concerns, though. Aided by the advent of the Internet, horror stories—some false, some true—circulated about things children (and parents) had encountered in the PlayPlaces and ball pits: dirty diapers, vomit, rotten food and the like. (The story of a three-year-old dying of an accidental heroin overdose after being pricked by a needle in a ball pit, though, was just one of the fast-food rumors that are completely false.) One mom, named Erin Carr-Jordan, embarked on a crusade to hold McDonald's (and other fast-food franchises) accountable for calling these places "kid-friendly." Her research discovered that 49 out of the 50 fast-food playgrounds she visited tested positive for some kind of potentially dangerous bacteria.

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Learn more about McDonald ' s PlayPlaces and having your next party with us! For Happy Meals, cake, decorations and party favors, just talk to your local McDonald ’ s manager. Choose a McDonald ’ s location with an Indoor or Outdoor PlayPlace for even more fun!

McDonalds .com is your hub for everything McDonald ' s . Find out more about our menu items and promotions today! McDonald ' s is not responsible for the opinions, policies, statements or practices of any other companies, such as those that may be expressed in the web site you are entering.

These health and safety concerns were a little problematic for McDonald's, sure, but McDonald's is no stranger to fast food scandals, and the playgrounds persisted despite them. The playgrounds would soon have to contend with a more dangerous threat, though.

Kids aren't playing in them as much

The internet has harmed the PlayPlaces in a more direct and lasting way. At a fast-food restaurant nowadays, you're far more likely to see kids sitting on smartphones or iPads than exploring the PlayPlace. Kids have all the play they need right there in the palm of their hands.

As such, the playgrounds' target audience is using them less and less, and this is the most likely reason McDonald's is putting its funds elsewhere. As Darren Tristano, president of the food service research firm Technomic, explained to Eater, “I’m not sure that they’re becoming a thing of the past, but we clearly don’t see growth in the opportunity for restaurants.”

In other words, the amount of attention they're getting may not be worth the cost of maintaining them. So they're certainly not extinct, but they're dwindling. Whether they'll vanish altogether or evolve into something more modern, digital-oriented and interactive remains to be seen. McDonald's itself, though, isn't going anywhere any time soon. And, let's be honest, this extensive McDonald's menu is the best in the world are way more exciting than any uniform PlayPlace!

The post This Could Be Why You Don’t See PlayPlaces in McDonald’s Anymore appeared first on Taste of Home.

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