FoodKFC Changes the Game for Menu Hacks With New 'Scoop' Policy
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Summer is glorious but fleeting, just like a creamy cone of vanilla ice cream, so it's wise to be as prepared as possible.
Funny how sometimes you don't notice something. For instance, KFC never scooped their sides. Instead, all of the sides — be it mashed potatoes or coleslaw or mac and cheese — were prepackaged in tiny bowls behind the counter, the lid already fitted on tight. Honestly, you may have never thought about it because it doesn't — but KFC's Chief Operating Officer Monica Rothgery thinks otherwise. And her new policy to scoop each side when it's ordered may blow the lid off how KFC sides can be used — both literally and figuratively.
KFC has just announced its new Mac & Cheese Bowls — a base of the brand's mac and cheese topped with popcorn chicken and, of course, more cheese. It may seem like a simple innovation combining existing ingredients. And it is. But Rothgery says her new "scoop to order" policy makes offering something like this even easier to execute because employees have the freedom to scoop sides like mac and cheese wherever they want — whether it's into a small bowl to serve as a side or a larger bowl to top with chicken. "This allows us to innovate," Rothgery .
Where to Get Free Ice Cream on National Ice Cream Day 2019
National Ice Cream Day is Sunday, July 21. Here’s where to get that sweet cream for free or cheap. Totally Free Ice Cream Dippin’ Dots: Free mini scoop during a two-hour window. But that window varies by location, and you have to ask your local store for their window. Or hang out at the Dippin’ Dots all day waiting for a free scoop of space dessert. Enlightened: Click that link on July 21 to fill out a form and get a coupon for a free pint or box of Enlightened bars, according to Food & Wine. Halo Top: Free pops at certain stores in Austin, Charlotte, NYC, LA, and SF. (Check the link for store names.
However, KFC's Head Chef Bob Das took things one step further, saying not only does it allow KFC to innovate, but it allows the customers to innovate too. "I think it will allow us to eventually plus up our sandwiches. So you might be able to get a mac and cheese chicken sandwich. Something decadent like that," Das told the restaurant industry site. He then later added, "If the consumers can figure that out and ask the employee, then we can definitely accommodate [customization] for sure." Similarly, Rothgery tossed out the idea of adding mashed potatoes to a sandwich.
To be fair, I'm not sure if KFC is fully aware of the Pandora's box they are opening here, but I'm imagining a heavenly world where anything is possible — like asking an employee to take two chicken sandwich fillets and scoop mac and cheese between them to create an impromptu KFC Mac & Cheese Double Down. Is this what KFC is saying? Because if they are, then yes, "scoop to order" is the most brilliant innovation in the history of KFC. Or at least it's a step up from that weird.
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