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Food Nestlé Is Joining The Plant-Based Meat Market With An 'Awesome Burger'

09:45  27 september  2019
09:45  27 september  2019 Source:   delish.com

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Nestle 's Sweet Earth brand wants to compete with Impossible Foods and Beyond Meat with its plant - based Awesome Burger . The world’s largest food company sells a soy-based vegan burger in Europe, but Nestle is looking to take a bite of the growing U.S. plant - based burger market .

Nestlé is joining the plant - based craze with its own competitor to the Impossible Burger and Beyond Meat . The Awesome Burger , currently rolling out in US retailers, marks a turning point for fake meat . Nestlé ’s Plant - Based Protein Center of Excellence, the beating heart of the massive food company’s

If you're a fan of plant-based burgers, it looks like you're about to get a whole lot more variety in your life. Nestlé announced the launch of a new plant-based, faux meat burger this week called the Awesome Burger and it has a lot of people excited.

a close up of a sandwich sitting on top of a wooden table: The Awesome Burger, made by Sweet Earth Foods, which is owned by Nestle, was designed to mimic the look and feel of real meat, but is actually made of yellow pea protein.© Sweet Earth The Awesome Burger, made by Sweet Earth Foods, which is owned by Nestle, was designed to mimic the look and feel of real meat, but is actually made of yellow pea protein.

The burger, made by Sweet Earth Foods, which is owned by Nestle, was designed to mimic the look and feel of real meat, but is actually made of yellow pea protein. It's high in protein at 26 grams and it's also available in crumbles, so you can make foods like tacos and meatballs.

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Beyond Meat and Impossible Foods are about to have some major competition. Nestle 's Sweet Earth is prepping the Awesome Burger , another take on plant - based hamb One of the best mice on the market is on sale for .

And now, at last, Nestlé , the world’s biggest food company, has joined the fray with the Awesome Burger , which has already begun shipping to grocery stores. Surely the world’s biggest food company has the resources to come up with a better name?

This may all sound pretty familiar to you with the existence of two major plant-based "meat" companies (Beyond Meat and Impossible Foods). It seems like everyone wants to get in on the faux meat game. Still, the Awesome Burger (gotta love these names, BTW) isn't shying away from the competition, seemingly directly targeting the two companies with the hashtag #BeyondImpossible. Yikes, smells like they have beef already...get it?

If you want to get your hands on an Awesome Burger, they'll be sold at supermarkets nationwide, including Giant Eagle, Safeway and Wegmans starting October 1. You can find a location near you here and redeem a $1-off coupon here.

In addition to the burgers, Sweet Earth will also be launching plant-based deli meats this spring that taste and look like salami and turkey, according to CNN. Nestlé has even started selling plant-based burgers at McDonald's in Europe, which has prompted many to wonder if they'll do the same in the US. Sounds like the battle of the top fake meat is only just beginning. And I will continue to eat them all up.

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Nestle is looking to take a bite of the growing U.S. plant - based burger market . Through its Sweet Earth brand, which it acquired in 2017, the global food giant will launch its Awesome Burger in the fall. The vegan meat substitute will be available at grocery stores, restaurants and universities.

Nestle 's Sweet Earth brand will also roll out " Awesome Grounds," made. The announcement by the Swiss-based company coincided with the launch of tests of Beyond Meat patties in North American restaurants Nestlé Is Joining The Plant - Based Meat Market With An ' Awesome Burger '. Delish.

Related video: Which plant-based burger is best? Impossible Burger vs. Beyond Meat Burger (Provided by CNET)

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