Food Are Soufflé Pancakes the Next Big Food Trend?

19:05  08 october  2019
19:05  08 october  2019 Source:   myrecipes.com

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These fluffy Japanese-style pancakes are big on Instagram. Souffle pancakes from Gram Cafe & Pancakes in San Francisco. Last year, the diner breakfast staple emerged as the go-to order — pancakes for the table, anyone? — and now a new trend cycle is spinning with souffle pancakes .

The Japanese soufflé pancake seems to defy pastry physics: An airy vanilla batter is cooked in a pan, which The pancakes are a fast-growing food trend on Instagram, where nearly 50,000 And yet, according to Ms. Lo, the Japanese have moved on: The soufflé pancake is just not that big in Japan.

For a brief time, it felt like the cronut was the king of the food world. Dominique Ansel’s hybrid pastry inspired lines around the block when it debuted in 2013, not to mention endless Instagram posts and knockoff creations. While the furor around this latest novelty food item hasn’t yet reached the same kind of fever pitch, it sure has all the necessary ingredients for peak virality.

a piece of cake on a plate on a table© Irina Marwan/Getty Images

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What am I talking about? Japanese-style soufflé pancakes, of course. A cult hit in Japan thanks to the work of a chain called Flipper’s, this foreign, fluffed-up reinterpretation of a breakfast staple is all about two-inch-wide pancakes adorned in “powdered sugar and a signature cream,” according to the Wall Street Journal. As of now, they’re available in a three for $16 “standard” edition, and $19 gets you the same number of strawberry souffle pancakes. From the photos, they look like a sweet (but not overly sweet) biscuit or doughnut just as much as a pancake.

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These towering souffle -style pancakes are light and lovely, yet satisfyingly eggy – but the Of course, I wasn’t sad enough to spend the next few months refreshing its Instagram feed every As delicious as they sound, these add-ons had a tendency to overpower the sheer majesty of the pancakes

Japanese souffle pancakes definitely aren 't one in a million: despite being one of this year's biggest food trends , there's only a handful of restaurants specializing in these wobbling towers of jiggly Japanese pancakes .

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A post shared by Flipper’s Pancakes US (@flippersus) on Oct 1, 2019 at 11:52am PDT

Just like at each of the 12 Flipper’s locations in trendy neighborhoods of Japan, the soufflé pancake has inspired lengthy lines at the first US Flipper’s location in lower Manhattan. The Journal reports that “a number of high-follower-count Instagram influencers” have stopped by to take photos at various points. Demand was so intense on a recent day that Flipper’s ran out of ingredients to make the strawberry souffle pancake.

Can Flipper’s sustain the hype? It’s early days yet, but the continued lines (aided by the social media stars who give souffle pancakes a coveted co-sign) suggest that this dish is worth the wait. Jimmy Welleby, the operations manager for Flipper’s in New York, believes the souffle pancake hype will eventually transition from fascination with its looks to enthusiasm for its taste. “The quality is always going to be what really keeps the brand going, no matter what happens,” he told the Journal.

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Already big in Japan, soufflé pancakes recently made their New York debut at Taiyaki, the Lower East Side soft-serve shop known for its already Instagram-famous fish-shaped waffle cones. At least until the next “it” food comes along. RELATED: Important: You Can Now Rent a Shake Shack Food Truck.

Japanese dessert shop Taiyaki, known for its fish-shaped ice-cream cone, has been inundated with customers curious to try its towering, wobbly pancakes .

So if you find yourself in New York with an hour or two to kill (much of which may be spent waiting in line), skip the hunt for the original Ray’s Pizza and get in on the ground floor of the next globalized food trend. At the very least, these things look like more of a meal than a single cronut.

Related video: A café in Los Angeles makes the fluffiest soufflé pancakes topped with boba (Provided by INSIDER)

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