Food: No, Pizza Chains Are Not Using Glue To Make Cheese Pulls Look Stretchier - - PressFrom - US
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Food No, Pizza Chains Are Not Using Glue To Make Cheese Pulls Look Stretchier

20:50  12 october  2019
20:50  12 october  2019 Source:   delish.com

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Now, if the glue was mixed in with cheese to make it stretchy and then served to customers (no one is suggesting this, I know), that would be a safety issue and thus up to So what are stylists doing to get those sexy cheese pulls ? They wouldn't quite say, but a few brands did confirm glue is not involved.

Pizza dough is simple to make , and once it’s stretched out you just have to top it and bake it in a hot oven. Gluten, the protein that makes pizza dough chewy, is tighter in cold conditions like the fridge, which is why cold pizza dough will stretch out and snap back just like a rubber band.

Earlier this week, a video circulated on Twitter by way of an account called @engineeringvid, along with a bump in retweet form by Mindy Kaling, showing "how a pizza commercial is filmed." In it, pizza is drilled into a serving table so as to stay in place and glue is mixed into mozzarella to make it stretchier, thus achieving a better cheese pull. The video was no doubt intriguing, but it's also likely very outdated.

a close up of a slice of pizza: Here's how it really works.© LauriPatterson - Getty Images Here's how it really works.

I went on a (stupid-long) mission to find out whether pizza commercials were actually filmed this way, and, if so, whether that would violate any false advertising laws, as commenters to the tweet suggested. Now, if the glue was mixed in with cheese to make it stretchy and then served to customers (no one is suggesting this, I know), that would be a safety issue and thus up to the FDA to regulate. However, since it's a matter of advertising, it falls on the Federal Trade Commission.

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This is America’s favorite pizza chain Chain pizza may get a bad rap, and there’s no denying that a lot of it fits comfortably under the “fast food” umbrella. But in reality, just as with non-chain pizzerias, the quality can range from fine (because there’s no such thing as bad pizza, after all) to life-changing. © Photo courtesy Marco's Pizza Marco's Pizza Every year, we round up 100 of America’s pizza joints, from huge international mega-companies to small regional favorites, and ask you to chime in and vote for your favorites.

If you make a purchase using the links included, we may earn commission. It's one of the oldest advertising tricks in the book, designed to make our mouths water and our minds think of It melted beautifully (and tasted delicious), but processed American cheese was not very stretchy . There was no denying that mozzarella is king when it comes to cheese pulls —which is probably why pizza ads

Cheese pulls are trendy now a days. What are some ways to get a longer cheese pull and overall stretchy Advertisers use it to communicate with the part of our brain that’s not verbal, with the primal core of our Sometimes it may not be the type of cheese that isn't working, but the age of the cheese .

Per the FTC, there is no specific rule saying advertisers can't add inedible products to foods while making commercials. However, if doing so misleads the consumer about an important characteristic of the food, there could be a problem. In the 1960s, the FTC sued Campbell's Soup for adding marbles to a soup bowl in an ad, making the soup seem chunkier than it really was. For a company closely associated with the word chunky (their slogan was once "So chunky you could eat it with a fork."), adding marbles to make it appear chunkier misrepresented the product.

And while the translation to pizza is a bit murky—"stretchiest cheese ever!" is not a claim most pizza shops are making—producing an impossibly long pull by way of glue is a pretty direct route toward misrepresenting a product. Cheese, obviously, is a pretty important characteristic when it comes to pizza.

Blaze is gunning to replace your favorite delivery pizza

Blaze is gunning to replace your favorite delivery pizza If you’re familiar with the fast-growing pizza chain Blaze, you probably associate it with one of two things: fast, customizable pizzas, or LeBron James. (James is a big investor in the company, and appears in its new commercial.) But you probably don’t associate Blaze with delivery—and the company wants to change that. © Photo: Vince Talotta (Toronto Star/Getty Images)Obviously, delivery is big business for pizza chains. But Blaze’s 11-inch pies might not naturally feel like a fit for football-watching parties, as they’re not quite large enough to split between friends.

Don’t just sprinkle the cheese however which way you want. We applaud Robin Bashinsky’s trick So, take a hint from our professionals and create that strong base to really glue the cheese together. For other cheesy dishes, take a tip from our food stylists and use a steamer to get the cheese hot and

Slide pizza onto stone. Bake 7-8 minutes or until crust is crispy. Makes 1 10" pizza . And I'm using potato to kind of emulate creaminess of a cheese . Think about it. Do I smell cheese in the air? Absolutely not, and I don't care at all, because I can smell all the other veg, the blistered tomatoes.

So what are stylists doing to get those sexy cheese pulls? They wouldn't quite say, but a few brands did confirm glue is not involved. When I asked Papa John's what their practice was in commercials, a representative said "the pizzas Papa John’s uses on set are 100% edible." Pizza Hut's chief brand officer, Marianne Radley, said this:

"Whether it's in our restaurants or in our ads, our food's always the star at Pizza Hut. We keep it that way by shooting our commercials against a stark white background with little to no props or people to eliminate distractions from the main event: the food. And while the perfect cheese pull is nice, the real beauty is in the perfect imperfections of our food – from the hot bubbly cheese to the crisped edges of pepperoni. We’re committed to capturing shots that are both 'lick-the-TV-screen-worthy'–and what you get delivered to your door."

Luckily, we happen to handle a lot of cheese pulls here at Delish, and Assistant Food Editor Lena Abraham spilled the tea on the test kitchen's process: "We usually cut, add cheese (Polly-O Low Moisture Mozz is THE KEY), and then we use a heat gun to melt it."

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Pizza chains aren ’t the only ones that use such evocative visual cues to tap into our baser urges. The cheese pull is an old trick, but it is incredibly efficient. It gets its message across in an instant Fast-food brands have a lot of tricks to make their greasy, assembly-line burgers look like they were

How can I make the cheese stretch and break when the user moves a piece? The model animation will represent the cheese being stretched and torn using many many triangles, which Model a few pieces of stretchy cheese . Randomly position them on the edges of the triangle of deliciousness and

TL;DR? Yes, there's certainly some movie magic involved in styling food to make it look its best on set. Glue, however, is almost certainly not part of the equation.

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