Food Coca-Cola and Tic Tac Collaborate on Limited-Edition Mints
Coca-Cola will sell an alcoholic drink nationwide in Japan after a successful test run
This October, Coca-Cola will expand its alcoholic soda throughout Japan. The company said it doesn't plan to sell an American counterpart.
I like Tic Tacs, but they send mixed messages. Theya lot of : Freshmints, Wintergreen, Spearmint Mix, Mint Evolution, and Frosty Mint. But sometimes these “mints” pose as candy: Apple Mix, Strawberry Fields, Fruit Adventure, and Orange. As a kid, I loved the Orange Tic Tacs and could easily eat an entire pack in one sitting. Because they’re candy—you wouldn’t do that with mints. Now, Tic Tac is releasing a new flavor with a huge cross-promotional partner, and the mint-versus-candy question is as up in the air as ever.
Tic Tac Coca-Cola is billed as “a unique collaboration between two iconic brands.” It’s certainly a coup for Tic Tac: Though brand collaborations have become the norm, Tic Tac isn’t known for partnerships, but landing the global soft drink king is a big deal. Meanwhile, as boasts, this new collab “brings Coca-Cola into the Sweet Package Food market.” And not only are the labels emblazoned with a Coca-Cola logo, each tiny white mint also sports the red cola logo, keeping Coke’s branding front and center. The limited-edition product “will be available in the next few months in more than 70 countries all around the world.”
Here’s Why Soda Tastes So Much Better in Glass Bottles
While the folks at Coca-Cola claim that their drink tastes the same whether it’s served in a can or a two-liter plastic bottle, most people swear it just tastes better when it comes in an icy cold glass bottle. (Ideally from a gas station cooler after a hot day of fishing on Lake Pontchartrain.) © Ralph Morse/Getty ImagesWhile the good people of Coca-Cola make a good point that their secret formula doesn’t change whether you are taking a refreshing sip from a can or a bottle, turns out that the packaging itself might affect the taste.
But what should we expect out of Tic Tac Cola-Cola? The brand suggests that this is “the first mint with the refreshment of Coca-Cola.” But, uh, OK? That sentiment sounds a bit archaic. And does it taste minty or does it taste like cola? The answer may already exist: Tic Tac currently offers Tic Tac Mixers Cherry Cola. It’s not bad: It tastes like Cherry Cola—but that places it firmly on the candy side of Tic Tac’s mint-to-candy spectrum.
Assuming this new product is similar to that existing product, it’s safe to guess that Tic Tac Coca-Cola will taste like little cola candies. And frankly, that’s fine. It might even be good. Tic Tac likes to boast about its low calorie count, and so next time you’re craving a Coca-Cola, instead of cracking a 12-ounce can, you can eat a tiny candy. It’s almost futuristic. But let’s not go around pretending Tic Tac Coca-Cola is a refreshing mint. As enjoyable as all those Orange Tic Tacs were, I’m fairly sure they didn’t help my breath.
Coca-Cola Energy is coming to the United States
Coca-Cola wants Americans to give Coke Energy a shot. The beverage company will start selling four varieties of its energy drink — Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry and Coca-Cola Energy Cherry Zero Sugar — in the United States in mid-January. Coke Energy and Coke Energy Zero Sugar are already available internationally, but the cherry flavor is new. The new product is designed to help Coke to introduce Coca-Cola drinkers, who may not consume energy drinks, to a growing category. It's also a way for the company to make sure that its core Coca-Cola brand remains fresh.
Related video: Coca-Cola Is Launching an Energy Drink in the U.S.
#ElleFashionCrush: the eco-responsible Coca-Cola x Diesel capsule .
While consumers are more and more sensitive to environmental issues, Coca-Cola and Diesel are teaming up to imagine a collection entirely made of recycled materials. © Presse While consumers are more and more sensitive to environmental issues, Coca-Cola and Diesel are teaming up to imagine a collection entirely made of recycled materials. A collection made from recycled materials.
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