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Food Chipotle issues TikTok challenge for Halloween

21:15  26 october  2019
21:15  26 october  2019 Source:   cnn.com

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Chipotle Mexican Grill's annual "Boorito" Halloween celebration this year includes a branded hashtag challenge on TikTok , the social video app that has become a key part of the burrito chain's promotions this year. The TikTok Transformation contest asks Chipotle fans to post videos showing "before and

That something is Chipotle 's Halloween 2019 #Boorito TikTok Challenge , a contest made to express your Halloween transformation on social media. TikTok users can post a video of their Halloween costume before and after photos for a chance at being one of the top five participants.

Every Halloween Chipotle celebrates the holiday with discounts for customers who buy their meals while in costume, a 19-year-old promotion it calls "Boorito."

a close up of a person holding a slice of pizza on a tray: A employee sprinkles cheese on a burrito at a Chipotle Mexican Grill Inc. restaurant in Hollywood, California, U.S., on Tuesday, July 16, 2013. Chipotle Mexican Grill Inc. is scheduled to release earnings data on July 18. Photographer: Patrick T. Fallon/Bloomberg via Getty Images© Patrick T. Fallon/Bloomberg/Getty Images A employee sprinkles cheese on a burrito at a Chipotle Mexican Grill Inc. restaurant in Hollywood, California, U.S., on Tuesday, July 16, 2013. Chipotle Mexican Grill Inc. is scheduled to release earnings data on July 18. Photographer: Patrick T. Fallon/Bloomberg via Getty Images

This year, the company is updating the promotion by partnering with video sharing app TikTok, encouraging users to post videos of themselves in their Halloween finery while using the hashtag #Boorito. The five posts with the most likes will win their users a year of free burritos.

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Chipotle now considers TikTok a media partner and is working with influencers on the platform such as Zach King, who has 24.6 million followers, and Brittany Broski, who has 1.4 million, to drive user interest. The Chipoltle Halloween TikTok challenge begins at 1 a.m. on Oct. 26 and ends at 1 a.m

1. Submission Period: The Chipotle Boorito TikTok Challenge Contest ("Contest") submission period begins at 1:00 a.m. EDT on October 26, 2019 and 2. How To Enter: Eligible Participants may record a video of themselves transforming into a Halloween costume of their choice, and post the video to

This is Chipotle's third joint venture this year with TikTok as the Mexican fast-casual chain looks to reach millennials and Gen Z customers.

Its first was a Cinco de Mayo challenge in May, and in July it launched National Avocado Day, for which the app's users were encouraged to show dance moves dedicated to avocados. The company said it got 250,000 video submissions using the hashtag #GuacDance, and sold 802,000 sides of guacamole.

Even before the first TikTok challenge, organic Chipotle content kept emerging on the platform, Tressie Lieberman, Chipotle's vice president of digital and off-premise marketing told CNN Business. "As a brand that over-indexes with millennials and Gen-Z, we wanted to engage in a way that felt authentic to the platform," she said.

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Every Halloween Chipotle celebrates the holiday with discounts for customers who buy their meals while in costume, a 19-year-old promotion it calls "Boorito." This is Chipotle 's third joint venture this year with TikTok as the Mexican fast-casual chain looks to reach millennials and Gen Z customers.

The “ TikTok Transformation contest,” as Chipotle is calling it, asks fans to share “their festive before and after Halloween transformations” on the social-media platform, and tag it with “#boorito” and “#contest” to enter. The top five submissions, in terms of “likes,” will be rewarded with a year’s supply

So a Maryland employee had a customer shoot a video of him flipping a lid onto a dish in what seems like a nanosecond. When the company posted it on Instagram it got more than a million views.

"We instantly knew from the reaction that this was the right opportunity to launch our TikTok partnership with a branded challenge," Lieberman said.

Chipotle now considers TikTok a media partner and is working with influencers on the platform such as Zach King, who has 24.6 million followers, and Brittany Broski, who has 1.4 million, to drive user interest.

The Halloween challenge "is our third but it's definitely the first of many more to come," Lieberman said.

The Chipoltle Halloween TikTok challenge begins at 1am ET on October 26 and ends at 1am ET on November 1. It's available only to residents of the United States and Canada for those 13 or older.

The "Boorito" promotion will start at 3pm on Halloween Day next Thursday and ends when its stores close. US and Canadian customers in costume can get a burrito, bowl, salad or tacos for $4. Mobile and online orders don't qualify.

Chipotle's “Boorito” Deal Is Back Again, So Get Your Costume Ready And You Can Get A Burrito For $4 .
Being hangry is truly scary.

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