Food: AirAsia opens a restaurant serving only airplane food - - PressFrom - US
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Food AirAsia opens a restaurant serving only airplane food

01:20  04 december  2019
01:20  04 december  2019 Source:   cnn.com

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“I’m craving airplane food ,” said no one ever – until now, maybe. Malaysian low-cost carrier AirAsia is so confident in the quality of the original dishes served on its flights that it has opened a restaurant selling them. Situated on the first floor of the Mid Valley Megamall right in the heart of busy Kuala

“I’m craving airplane food ,” said no one ever – until now, maybe. Malaysian low-cost carrier AirAsia is so confident in the quality of the original dishes served on its flights that it has opened a restaurant selling them. Situated on the first floor of the Mid Valley Megamall right in the heart of busy Kuala

Out of the many repulsive things about air travel, airline food probably ranks high. But not for AirAsia.

a kitchen with a table in a restaurant© AirAsia

Asia's largest low-cost carrier is betting people love its food so much that it opened its first restaurant on Monday, offering the same menu it sells on flights. It's not a gimmick, either: AirAsia, based in Malaysia, said it plans to open more than 100 restaurants globally within the next five years.

The quick-service restaurant's first location is in a mall in Kuala Lumpur. It's called Santan, meaning coconut milk in Malay, which is the same branding AirAsia uses on its in-flight menus.

Entrees cost around $3 USD and include local delicacies such as chicken rice and the airline's signature Pak Nasser's Nasi Lemak dish, a rice dish with chilli sauce. Locally sourced coffee, teas and desserts are also on the menu.

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AirAsia plans on opening a fast food restaurant serving exactly the same food they have onboard. I’d guess the restaurant will be in Malaysia, given the name and the scale of operations they have there. For a sense of what AirAsia serves onboard, you can find their onboard menu here.

The low-cost carrier plans to open a restaurant called Santan that will serve meals based on the airline’s AirAsia Group CEO Tony Fernandes shared the news last month on Larry King Live, but “I think our food is fantastic. We believe in it so much, we’re going to start a fast- food restaurant out

"We have seen a significant appetite for our in-flight menu offerings beyond our flights across the region and this is our answer to that demand," the brand's general manager Catherine Goh said in a press release.

a man standing in front of a store: The interior has kiosks where customers can order.© AirAsia The interior has kiosks where customers can order. AirAsia hopes its Asian-specific food will attract people over its western competitors. It's also part of the company's broader plan to become a lifestyle brand, according to a recent interview CEO Tony Fernandes gave to Nikkei.

Malaysia and neighboring southeastern Asian countries are increasingly attracting American restaurants. Domino's Pizza plans to have 300 locations in Mayalsia by next year, KFC has 700 restaurants and growing and McDonald's recently announced a $300 million investment in the region to grow to more than 400 restaurants.

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The idea of airline food being so delicious that it should be offered on the ground is laughable to most people, but Air Asia Group’s CEO Tony Fernandes is dead serious about opening a fast- food restaurant , likely to be in its home market Malaysia first, that will serve the carrier’s inflight dishes.

SHARE. Share on Facebook SHARE. Share on Twitter TWEET. Pin to Pinterest PIN. Link. Santan has opened in Kuala Lumper's Mid Valley mall. Photo: AirAsia . Share. Post on facebook wall. Share on twitter. Share via Email. Pin to Pinterest. Share on Google Plus.

a box of food on a table: AirAsia's Pak Nasser's Nasi Lemak is served at the restaurant.© AirAsia AirAsia's Pak Nasser's Nasi Lemak is served at the restaurant. AirAsia is also the first airline to bring its in-house food offerings to the ground. Typically, airlines attract high-end chefs from restaurants to craft in-flight menus. For example, JetBlue partnered with New York-based Saxon and Parole for its meals, and British Airways offers items for sale on some of its flights from regional retailer Marks and Spencer.

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