Food McDonald’s Almost Sued the Dictionary—Here’s Why It Didn’t

02:00  28 january  2020
02:00  28 january  2020 Source:   rd.com

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The fast-food chain almost rejected this famous breakfast staple.

McDonald ' s almost rejected this famous breakfast staple. The world rejoiced when McDonald ’ s started all-day breakfast, but what many of them don’ t know is that it was a bit of a struggle to get McDonald ’ s to start selling breakfast foods in the first place.

a close up of a sign© Getty Images (2)

The word "dictionary" might call to mind a massive, dusty book, but dictionaries are much more than that. They're dynamic, imperfect compilations of relevant words in a certain language. They add hundreds upon hundreds of words each year. They make mistakessometimes intentionally. And sometimes, they run afoul of massive fast-food companies.

In 2001, the Oxford English Dictionary began including the slang term "McJob," meaning: "an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector." Of course, it was a blanket term evoking all service jobs, but the use of "Mc" made it pretty clear which specific company users of the term thought the epitome was. The OED cited usages of the term as early as 1986; it gained popularity in particular because of its use in the 1991 novel Generation X. The term also joined the 11th edition of Merriam-Webster's Collegiate Dictionary in 2003. (Neither dictionary definition specifically mentioned McDonald's. Not that they needed to, but still.)

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McDonald ' s store signs claim "billions and billions served," which means the number of burgers sold as much as it does the customers who have eaten those burgers. To serve that many burgers, McDonald ' s has to slaughter and prepare an incredibly high volume of cattle in incredibly large and

The results are in and yes, most of you got this one wrong. Here ’ s why .

Unsurprisingly, when McDonald's caught on, they were less than thrilled. In late 2003, the then-CEO of McDonald's, Jim Cantalupo, wrote an "open letter" to Merriam-Webster, which was published in Nation's Restaurant News. The letter eloquently listed the reasons they were wrong in defining "McJob" like this and kindly suggested that they remove the word. Cantalupo called the current definition of "McJob" "an inaccurate description of restaurant employment" and "a slap in the face to the 12 million men and women who work hard every day in America's 900,000 restaurants." While this letter did prompt a debate surrounding the ethics of stereotyping and demeaning food service workers, needless to say, nothing changed in the dictionary world.

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Almost every time someone sues , they're looking for money. One of the last things you want to hear is "I'll sue you!" If you were in a car accident, you could sue the other driver. Years ago, someone sued McDonald ' s for scalding themselves on a cup of coffee they said was too hot.

But the battle raged on, in the United Kingdom in particular. McDonald's reportedly even threatened legal action, and U.K. McDonald's executives spearheaded a petition to have the definition not removed, but changed. McDonald's senior vice president David Fairhurst argued that the new definition should "reflect a job that is stimulating, rewarding ... and offers skills that last a lifetime." So...yeah, the powers that be at McDonald's essentially wanted to replace a dictionary definition with borderline pro-McDonald's propaganda. Here are some more surprising facts you never knew about McDonald's.

McDonald's eventually clapped back in a more logical manner, in early 2006. Throughout the United Kingdom, McDonald's ads started appearing—ones that not-so-subtly protested the accepted definition. The ads prominently featured different "McWords," like "McFlexible," "McDiscounts," and "McProspects." The text called out some of the benefits of working for McDonald's—"over half of our Executive Team started in our restaurants"—and emphatically closed with "Not bad for a McJob."

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Did somebody say describe McDonald ' s here ? That' s probably how you got to this page — it ' s probably the The Kroffts noticed, and successfully sued McDonald ' s . Amusingly, the results of the lawsuit didn ' t It didn ' t work. When the Oxford English Dictionary added McJob to the dictionary

So the law didn't end up getting involved in this instance. But there are no shortage of equally hilarious fast-food lawsuits that did get filed—where the fast-food chains were actually the targets.

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Here’s Why McDonald’s Almost Didn’t Add the Egg McMuffin to Its Menu .
The fast-food chain almost rejected this famous breakfast staple. Getting an egg sandwich on the menu at McDonald’s all started when one franchise owner, Herb Peterson, wanted an excuse to open his restaurant before noon. He figured that no one would come in that early to grab a burger and fries, so he needed to come up with a breakfast food that would fit the idea of being “fast food.”  Being a fan of eggs-benedict, Peterson wanted to create something similar in sandwich form since hollandaise sauce was too messy.

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