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Food Popeyes revamps its logo and restaurant design as it sets its sights on global expansion

04:50  30 may  2020
04:50  30 may  2020 Source:   businessinsider.com

Popeyes’ Head Of Culinary Innovation Shared The Secret To The Chain's Roasted Chicken Recipe

  Popeyes’ Head Of Culinary Innovation Shared The Secret To The Chain's Roasted Chicken Recipe It requires 12 hours of marinating.The mastermind behind some of Popeyes' famous chicken Amy Alarcon gave some tips for how to make the best possible chicken in an interview with Forbes. She said when it comes to Popeyes' chicken, one of the reasons it's so good is because they take marinating the meat very seriously: "It’s all been seasoned and allowed to sit for at least 12 hours to add maximum flavor. I find myself doing this at home all the time too and chicken is the perfect canvas," she told the outlet.

Popeyes opened its first restaurant just outside New Orleans in 1972, and its visuals have always been rooted in a sense of quirkiness and play, meant But while that origin story was important to its brand culture, there was never a cohesive visual system. “Everything was dissident,” says JB Hartford

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a building that has a sign on the side of a snow covered road: The exterior of Popeyes' first renovated restaurant in Marrero, Louisiana. Courtesy of Popeyes © Courtesy of Popeyes The exterior of Popeyes' first renovated restaurant in Marrero, Louisiana. Courtesy of Popeyes
  • Popeyes announced on Friday it would roll out a new logo, restaurant design, and food packaging.
  • The chain's new look is part of "The Modern Popeyes Renaissance," a larger initiative to expand the chain's presence around the world.
  • Popeyes has been able to defy the odds and continue making a large profit during the pandemic, setting it apart from other fast-food chains and putting in a solid position to start expanding.
  • Visit Business Insider's homepage for more stories.

At a time when many restaurants are being forced to scale down or cut back, Popeyes is launching an ambitious global expansion starting with a brand new look.

Burger King, Popeyes, and McDonald's reopening dining rooms at hundreds of locations around America

  Burger King, Popeyes, and McDonald's reopening dining rooms at hundreds of locations around America Fast-food chains are making changes as they reopen, including installing shields, social distancing rules, and blocking off certain tables. Visit Business Insider's homepage for more stories.Hundreds of fast-food locations are once again letting customers eat in their dining rooms, including Burger King, Popeyes, and McDonald's. On Tuesday, Restaurant Brands International CEO José Cil announced that close to 1,000 dining rooms at Burger King, Popeyes, and Tim Horton's are fully open in North America.

ongoing commercial expansion of the brand and its ambition to drive into more categories, outlets “We needed a mix of big brand experience on a global scale at startup speed, commercial retail “What you see on the package is exactly what you get right from day one in joining the company,” he

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On Friday, the fried chicken chain announced in a press release sent to Business Insider that it would roll out a new logo, store design, and food packaging look as part of "The Modern Popeyes Renaissance," a larger plan to expand the chain's presence around the world. Popeyes' global expansion will begin aggressively in China, where it plans to open over 1,500 restaurants in the near future.

"Today Popeyes is formally introducing a refreshed brand identity including an updated logo, new iconography, revived color palette, and more. It was time for Popeyes to translate its Louisiana roots with a more modern approach," a Popeyes spokesperson told Business Insider in an email.

The redesign was led by design firm Jones Knowles Ritchie, and the new stores will feature a white exterior and palette and hand-drawn iconography. Their interiors will be sleeker, brighter, and airier, with colorful decals on the wall.

Burger King, Popeyes, and Tim Hortons Locations Start to Reopen

  Burger King, Popeyes, and Tim Hortons Locations Start to Reopen Restaurant Brands International makes the announcement and lays out its plan.Well, one way or another, we can now look to the crowdedness of Burger King and Popeyes locations as a rough indicator of how comfortable certain parts of the country are with a reopened economy.

Find out what works well at Popeye 's Restaurants from the people who know best. Get the inside scoop on jobs, salaries, top office locations, and CEO insights. Compare pay for popular roles and read about the team’s work-life balance. Uncover why Popeye 's Restaurants is the best company for you.

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a large room with tables and chairs: The interior of Popeyes' first renovated restaurant in Marrero, Louisiana. Courtesy of Popeyes © Courtesy of Popeyes The interior of Popeyes' first renovated restaurant in Marrero, Louisiana. Courtesy of Popeyes

The continued success of Popeyes' sandwich has allowed the brand to defy the odds and post a 29% year-over-year sales increase during the first quarter. It's the only fast-food brand to continue seeing gains through the pandemic as other chains struggle to hold on to plummeting sales. And despite the ongoing pandemic, Popeyes opened its first location in China to throngs of eager fans on May 23.

Popeyes' major wins in the last few months have given the chain's leaders the confidence to forge ahead with expansion plans. Its "Renaissance" is designed to create a brand that's sustainable beyond the hype for its chicken sandwich.

That's why even the logo has changed. The wordmark logo features thicker, straighter letters, and has dropped the red for a cleaner look. The combination mark has been transformed from a red "P" encircled by the words "Louisiana Kitchen" into the white silhouette of a chicken on an orange background orange. Food packaging will also look different and will feature hand-drawn patterns.

KFC makes a play for Popeyes' crown with a massive new sandwich that looks almost identical to the latter's game-changing chicken sandwich

  KFC makes a play for Popeyes' crown with a massive new sandwich that looks almost identical to the latter's game-changing chicken sandwich Not even the pandemic can stop KFC from entering the Chicken Sandwich Wars with a new contender that looks a lot like Popeyes' sandwich.The new chicken sandwich will cost $3.99 and will feature a chicken filet on a brioche bun with mayonnaise and thick pickle slices. The chicken filet will be 20% larger than the one on the chain's Crispy Colonel sandwich, and customers will be able to choose between classic and spicy mayo, according to a press release sent to Business Insider.

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However, the logo continued to prove its effectiveness as the clientele continued to grow, and the company would disregard criticism. That was the case until the 1980s when the brand expanded from coffee house signs and cardboard cups to Starbucks delivery trucks and massed outdoor advertising.

a screenshot of a cell phone: The old logo vs. the new logo. Courtesy of Popeyes © Courtesy of Popeyes The old logo vs. the new logo. Courtesy of Popeyes The new packaging. Courtesy of Popeyes © Courtesy of Popeyes The new packaging. Courtesy of Popeyes

Are you a restaurant worker who has recently returned to work? We'd like to hear from you. Email us at ijiang@businessinsider.com.

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