Food How Jägermeister wants to save the restaurant and club scene from Corona

05:25  14 january  2021
05:25  14 january  2021 Source:   gq-magazin.de

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Some restaurants and bars are shifting their business models to match the current demand for “shelter in place” eating experiences. Here are just a few examples of how fine-dining, fast-casual, and other establishments are meeting the current moment with new concepts and rapid innovation.

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Above all, creative approaches are needed to help nightlife out of the Corona crisis. That is why the spirits brand Jägermeister is now active: Together with the creative laboratory VibeLab, the company is organizing an event from January 15 to 17, which is dedicated to the greatest challenges that clubs, bars and restaurants are facing during the pandemic.

Lifestyle-Nachtleben-Denkathon-aufm.jpg © PR Lifestyle-Nightlife-Denkathon-aufm.jpg What is “Night Thinking” about?

“Night Thinking” is a so-called thinkingathon that takes place from Friday to Sunday and wants to specifically look for solutions for the gastro, club and night culture so that this industry can continue despite the pandemic. (Also read: Berghain cult figure Sven Marquardt brings his first gin to market )

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Lifestyle-Nachtleben-Denkathon-art2.jpg © PR Lifestyle-Nightlife-Denkathon-art2.jpg

The event is based on a format that has been in the IT industry for years under the name “Hackathon” - from the English from “to hack” (Eng. “to penetrate”) and “marathon” - is practiced: The swarm intelligence meets real or virtual in order to collaboratively search for solutions to a problem within the shortest possible time . Then the best ideas are selected by a jury of experts.

The jury includes DJ Dixon, rapper Megaloh, restaurateur Andi Till from Munich, the Berlin club operator and chairwoman of the club commission Pamela Schobers, the green Munich city councilor David Süß and Kathleen Schied, Head of Marketing at Jägermeister.

The most urgent challenges of nightlife are dealt with by small groups of up to six people in virtual rooms, so-called “clubs”: The Club Social works on how we can stay connected in our private and professional lives despite distance and how a community without encounters in reality can endure. The Daybreak Club is dedicated to concepts that enable major events such as festivals and concerts to be resumed. What paths can restaurateurs take to generate sales despite persistent restrictions? Experts discuss this in the Movers & Shaker Club. Club Culture is about ideas for established artists and for newcomers who have been hard hit by the crisis because they can no longer live out their creativity. How can it be possible to give them a stage back? Which technologies help us to reopen locations like bars and clubs taking into account the current restrictions? The participants of the Club Dance dedicate themselves to this question.

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The overall personal mood is generally lower than the first stage and at a point before confusion starts setting in. 00:41:22 - C1 - A losing battle is raging 00:46:01 - C2 - Misplaced in time 00:50:44 - C3 - What does it matter how my heart breaks 00:53:22 - C4 - Glimpses of hope in trying times 00:58

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“Night Thinking” is about these questions: How can we reopen nightlife locations with the help of new technologies and innovative design approaches? In what way can we maintain our social coexistence despite social distancing? How do we continue to discover new talents, support established artists and enable them to present their creativity to an audience on different stages? How can restaurateurs generate sales despite lockdown, hygiene requirements and going out restrictions? With the help of which creative measures and innovations can festivals and open airs take place again? Lifestyle-Nachtleben-Denkathon-art1.jpg © PR Lifestyle-Nightlife-Denkathon-art1.jpg

Anyone who is interested and is at least 18 years old can take part. The three most promising approaches will be awarded at the end of the event. More information is available at www.nachthaben.com .

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