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Food Taco Bell will take on rivals in the fast-food chicken wars, as chains like McDonald's and KFC debut new sandwiches

15:50  14 january  2021
15:50  14 january  2021 Source:   businessinsider.com

Taco Bell Is Bringing Back Its Cheesiest Menu Item

  Taco Bell Is Bringing Back Its Cheesiest Menu Item Taco Bell is bringing back the cheesy Toasted Cheddar Chalupa but is adding a vegetarian option called the Black Bean Toasted Cheddar Chalupa.Both the Toasted Cheddar Chalupa and the Black Bean Toasted Cheddar Chalupa are cheesier upgrades of the original Taco Bell Chalupa. This iconic menu item features a flatbread shell with seasoned beef, a three-cheese blend, lettuce, tomatoes, and reduced-fat sour cream. Take all of that and wrap it in a six-month aged cheddar toasted shell and you've got the Toasted Cheddar Chalupa. But swap the meat for beans and you've got the newest addition to the Veggie Cravings section of the menu.

The fast - food chain , which has chicken in its name, has surprisingly found itself playing catch-up against rival chains ' sandwiches . Popeyes, Chick-fil-A and McDonald ' s have tantalized customers' taste buds with new takes on the classic sandwich . With the aptly titled " KFC Chicken Sandwich

September started off rough for fast - food fanatics: Taco Bell announced it was eliminating the The additions are notable because several chains have eliminated a number of items as a way to shed Here' s six new fast food items that made their debut this month so far -- some of which you get order

a hand holding a piece of food: Taco Bell's chicken tenders were tested in two cities 2019. Now, the chain promises more chicken innovation. Kate Taylor/Business Insider © Kate Taylor/Business Insider Taco Bell's chicken tenders were tested in two cities 2019. Now, the chain promises more chicken innovation. Kate Taylor/Business Insider
  • Taco Bell plans to enter the fast-food chicken battle in 2021.
  • "A lot of players out there are doing a great job, but ... we will interrupt that with what we're going to do on chicken," Taco Bell's global chief food innovation officer Liz Matthews said.
  • McDonald's and KFC are among the fast-food chains rolling out new chicken sandwiches in February.
  • Visit Business Insider's homepage for more stories.

As fast-food chains prepare for the 2021 chicken sandwich wars, Taco Bell is ready to enter the fray.

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Teens have a clear preference when it comes to national restaurant chains — and McDonald ' s leads the pack. Just over one fifth of survey participants apparently like to get their chicken "Louisiana fast ." Percentage of respondents who bought food or drink from this chain in the past six months

The fast - food chain says the waffle taco , which includes scrambled eggs McDonald ' s has long been the fast - food leader in the mornings On March 4, for instance, Starbucks also plans to roll out new and revamped breakfast sandwiches , including a croissant sandwich with ham, cheese and egg.

Taco Bell's global chief food innovation officer Liz Matthews told Insider that customers can expect to see significant menu innovation from the chain when it comes to chicken in 2021.

"I love watching the competitors," Matthews said in a recent interview. "I think a lot of players out there are doing a great job, but what I will say is that we will interrupt that with what we're going to do on chicken."

Read more: Leaked documents show how McDonald's plans to win the 2021 chicken-sandwich wars. Here's everything we know about the looming fast-food battle.

Taco Bell has developed a number of fried chicken options in the past. In 2019, the chain ran a test of chicken tenders in two cities. Taco Bell's "Naked Chicken Chalupa" - a chalupa that uses fried chicken as its shell - has become a repeat limited-time offering since its debut in 2017.

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  Inspiring Italian recipes that will make your nonna proud Italian food is all about taking the best quality ingredients and cooking them simply. There's so much more to it than pizza and pasta, much as we love them. Discover more recipes from easy starters and soups, mains and divine desserts. Eat like an Italian at home today, by following our inspired ideas.

The breakfast battle is on between McDonald ' s and Taco Bell . The two companies have invested in the market where billions of dollars are at The battle between Taco Bell and McDonald ' s that's been playing out on your TV screen and across social media — you've heard all about Ronald McDonald ' s

Foods Inc and various other fast food chains and would often bring home bags of their products. Most of the products were perfectly fine and of I too used to work at Taco Bell , but in the morning, we would freshly cook everything, and then after the lunch rush, we would bring out the stuff from last night.

The mystery chicken menu item is part of a wider range of new and returning items slated to hit Taco Bell's menu in 2021.

On Thursday, Taco Bell announced its Cheesy Fiesta Potatoes and the Spicy Potato Soft Taco will return to menus in March, following an outcry from customers. Taco Bell also announced a partnership with Beyond Meat to develop plant-based menu items.

"I think during COVID, everybody had to slow a bit," in terms of menu innovation, Matthews said.

"Behind the scenes, the pipeline never stopped," Matthews added. "My team quickly switched to doing everything virtually. ... I think what you're going to see over the next 24 months is all of that work will come to light."

2021 brings a renewed battle over chicken

a sandwich sitting on top of a table: Chick-fil-A and Popeyes kicked off the battle for the best chicken sandwich. Irene Jiang / Business Insider © Provided by Business Insider Chick-fil-A and Popeyes kicked off the battle for the best chicken sandwich. Irene Jiang / Business Insider

McDonald's confirmed to Business Insider last week that it plans to launch three chicken sandwiches, made with a new "thicker and juicier" chicken fillet, in late February. The new sandwiches will feature crinkle-cut pickles served on a buttered potato bun, in a style reminiscent of Chick-fil-A's sandwich.

This Beloved Burger Chain Just Released a New Chicken Sandwich

  This Beloved Burger Chain Just Released a New Chicken Sandwich There's a new chicken sandwich on the menu at Jack in the Box. Introducing the Cluck Sandwich, complete with pickles and mystery sauce all on a brioche bun.The Cluck Sandwich will be available for a limited time at the company's 2,200+ locations across 21 states, Jack in the Box recently announced. It comes with a crispy chicken fillet, pickles, and the mystery sauce between two toasted brioche buns. It's also available as a combo meal with a small fry and small drink, as well as a deluxe deal with bacon, cheddar cheese, and guacamole.

KFC plans to roll out as many new menu items in 2019 as it did in the past five years combined, Kevin Hochman SEE ALSO: The death of the American middle class and rising costs have forced fast - food chains like McDonald ' s and Taco Bell to try new strategies in their quest to win over budget shoppers.

It's not just McDonald ' s ! Other fast - food chains reportedly offer customers bespoke items New unknown items come from Nando's, Taco Bell and Five Guys

KFC is also rolling out a new chicken sandwich in February. Last week, the chain announced plans to debut a chicken sandwich made with white meat, served on a brioche bun with pickles and the option of spicy sauce or mayo.

Burger King also has a new chicken sandwich in the works.

Carrols Restaurant Group, Burger King's biggest franchisee, said at the ICR Conference this week that a new chicken sandwich is set to launch across the chain in March or April. UBS analyst Dennis Geiger said in a note to investors that the sandwich is set to be "the biggest sales driver this year," with significantly higher sales than Burger King's current chicken sandwich. (Burger King declined to give further details, saying in a statement: "The King must eat like a king. So, we're constantly testing new items to satisfy his cravings.")

Popeyes kicked off the chicken sandwich wars in 2019 with a new sandwich that rivaled Chick-fil-A's classic menu item. In the months since, Popeyes chicken sandwich has continued to attract customers to the chain.

Restaurant Brands International, Popeyes' parent company, reported in late October that the chain's sales were up 21.5% in the most recent quarter. José Cil, the company's CEO, told investors that the chicken sandwich continued to be "the largest single driver of sales growth."

Read the original article on Business Insider

We Tried KFC’s New & Improved Chicken Sandwich to See if It’s as Good as Popeyes’ .
When Popeyes first debuted its now-famous chicken sandwich back in early 2019, few could have predicted the fried poultry arms race that quickly ensued. To this day, other fast food chains—from Church’s Chicken to McDonald’s—have been attempting to topple the reigning champ with upgraded chicken sandwiches of their own, but with little success. That is, until KFC threw its hat in the ring. KFC recently announced that it’s finally rolling out an all-new and improved fried chicken sandwich at its restaurant locations nationwide over the next few weeks, following a successful test launch in the Orlando area last spring.

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