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Food Heinz Unveils 'Tarchup,' 'Wasabioli,' and 'Hanch' in Canada

08:35  20 march  2021
08:35  20 march  2021 Source:   foodandwine.com

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Heinz adds three new, limited-edition sauce mash-ups in Canada : Tarchup , Wasabioli , and Hanch . Tarchup is a combination of tartar sauce and ketchup. Wasabioli features a blend of wasabi and garlic aioli. Hanch mixes hot sauce and ranch. The new sauces are available at select grocery stores in Canada for a limited time with a suggested price of .99 per bottle (may vary). Here in the US, Heinz 's "Saucy Sauce" flavor mash-ups include Honeyracha, Kranch, Mayochup, Mayomust, and Mayoracha.

tarchup hanch wasabioli . When Heinz came out with their line of “Flavor Mashups,” I thought that it was a prank or something. But no, the blended sauces including Mayochup, Kranch, Mayomust, and Mayocue are still on the grocery store shelves, as far as I’ve seen lately. Well, they must be really onto something (or on something), because Heinz is now releasing three more mashups, which are Wasabioli , Hanch , and Tarchup , which also sounds like a terrible legal firm. Unfortunately, though, they’re just in Canada at the moment, according to a press release from Heinz .

Plenty of brands have a go-to "we need some attention" move. Oreo has practically perfected launching new varieties. KFC is fully committed to making bizarre product tie-ins. And in 2018, Heinz hit promotional pay dirt by combining two condiments under one bizarre name: Mayochup. Of course, not content to let a good thing be, other oddly-named products have followed: Mayocue, Mayomust, and (deep breath) Kranch.

a close up of a bottle: CNW Group / Kraft Heinz Canada © Provided by Food & Wine CNW Group / Kraft Heinz Canada

Think the fun is over? Well, not in Canada at least! This week, Heinz announced the release of Tarchup, Wasabioli, and Hanch in our neighbor to the north—and Canadians have no one but themselves to blame. Heinz says all the flavors were "inspired by Canadians."

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While we have already heard of Mayochup, Mayocue and Mayomust, Heinz Canada has put together a new range of mashup sauces. Reportedly inspired by curious late-night taste cravings, the unique offerings include Wasabioli , Hanch , and Tarchup . The sauces make it easy to enjoy the combinations without having to mix them up together and worry about the right ratio. Priced at .99 CAD (approximately .40 USD), Heinz ’s Wasabioli , Hanch and Tarchup sauces are available now in supermarkets, grocery stores and other retail locations in Canada .

Kraft Heinz Canada announced on Monday that they released the new sauces Wasabioli , Hanch and Tarchup ! Wasabioli is a mixture of wasabi/garlic aioli, Hanch is a mixture of hot sauce and ranch dressing and Tarchup is a mix of tartar sauce and ketchup. For now, you can get them only in Canada , where Heinz claims they drew the inspiration for the toppings.

Apparently, Heinz came up with these three concepts after "searching through a decade's worth of posts on forgotten blogs and scouring old tweets and forums." Tarchup—which is a mix of tartar sauce and ketchup—is courtesy of "a decade-old, late-night tweet" from Arianne from Toronto. Wasabioli was supposedly found on an online wedding forum where Emma from Toronto was dealing with a wasabi and garlic aioli stain. Finally, Hanch—which sounds like the tastiest combo: hot sauce and ranch—was sourced from a post on Reddit about a pizza order.

a sign on a counter: The ketchup king continues to mix condiments together with oddly named results. © Provided by Food & Wine The ketchup king continues to mix condiments together with oddly named results.

"Heinz surprised each sauce creator by making their creations a reality, and then worked with them to bring their sauce to the Canadian marketplace," the brand explained. However, though the inspiration may have come from outside of the company, the names were all Heinz. You can actually see the inspiration for these condiments at HeinzCrowdSauced.ca, and no, the terms "Tarchup," "Wasabioli," and "Hanch" were nowhere to be found beforehand.

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Tarchup , a mix of tartar sauce and Heinz Ketchup, was shared in a decade-old, late-night tweet by condiment mastermind Arianne from Toronto. Emma from Toronto turned to an online wedding forum to remove a wasabi and garlic aioli stain on her mother’s vintage dress, unknowingly releasing the recipe for Four years ago, while looking to subreddits to spice up his pizza order, Deep from Vancouver unsuspectingly shared Hanch , a combination of hot sauce and ranch. Little did they all know… Heinz was watching. Heinz surprised each sauce creator by making their creations a reality, and then

Heinz is at it again. Inspired by the success of their flavor mashups, Heinz Canada just came out with three new combos. The latest sauce mashups are Hanch , Tarchup , and Wasabioli . Hanch is a mix of hot sauce and ranch. Tartar sauce and ketchup make up Tachup, and Wasbioli mixes wasabi and garlic aioli. In short, these interesting sauce combinations were inspired by the Canadian 's food cravings. With the success of Heinz ' Mayochup and Mayoracha, the brand's Associate Director of Brand Building & Innovation, Daniel Gotlib, said, "There's a lot of appetite for Heinz mashups as consumers continue

"We've seen incredible success with innovations such as Mayochup and Mayoracha," Daniel Gotlib, associate director of brand building and innovation at Kraft Heinz Canada, stated. "There's a lot of appetite for Heinz mashups as consumers continue to explore bolder and more unique flavor pairings. Surprisingly, there is a lot of social conversation about condiment mashups and we saw an opportunity to work with our fans in creating mashups that are inspired by them."

These condiments are currently available across Canada at select stores for a limited time with a suggested retail price of $2.99 Canadian (about $2.39 USD). Whether a similar concept will come to the United States is anyone's guess, but it seems like if you have any brilliant condiment mashup ideas, you might as well post about them in online wedding forums.

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