Food Taco Bell is testing a new plant-based 'Cravetarian' protein as it doubles down on vegetarian options
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- Taco Bell is testing a vegetarian protein made from chickpeas and peas.
- The chain is usually considered a top fast food option for vegans and vegetarians.
- In March, the chain put potatoes back on the menu after backlash at their removal.
Taco Bell is testing its own plant-based protein creation called the "Cravetarian" Taco.
The new vegan creation is made of a blend of peas and chickpeas, and comes with shredded cheese, lettuce, diced tomatoes, and sour cream in a crunchy shell. Taco Bell says the new dish comes in at 180 calories, comparable to the 190 calories in a standard Crunchy Taco Supreme.
Taco Bell's beloved Quesalupa returns to menus for the first time in years
Taco Bell makes frequent menu changes. The Quesalupa returns on the same day that the chain is bringing back potatoes.The Quesalupa first launched across the US in 2016 as a limited-time item introduced during the Super Bowl, and Taco Bell has called it one of the chain's "biggest limited-time offers in history." In September 2020, Taco Bell was slimming its menu while also testing the newer Quesalupa with 50% more cheese in Knoxville, Tennessee.
Because the Cravetarian protein is vegan, nearly any menu item can be made vegan. The protein can be swapped into chalupas, burritos, and other iconic Taco Bell dishes.
"The term 'Cravetarian' is inspired by all of Taco Bell's craveable options and it emphasizes how no one should have to sacrifice bold flavors for their lifestyle," Taco Bell said in a statement.
The new protein is only available at one Taco Bell location - 4042 Red Hill Ave. in Tustin, California - through April 29, and sells for $2.19
Taco Bell is usually a go-to fast food chain for vegans and vegetarians, which the company has openly courted as it "strives to become the leader in vegetarian in the QSR industry" according to a press release. Black beans can be substituted for meat in most dishes, and ordering itemsreplaces dairy add-ons with tomatoes, making those dishes vegan.
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In March, Taco Bell broughtback onto menus after months of protest from vegan and vegetarian customers. Next up, Taco Bell plans to introduce more meatless options by teaming up with Beyond Meat.
"By testing and offering a wide breadth of meatless options, Taco Bell doubles down on its pledge to bring more innovation to the vegetarian space," the chain said in a statement.
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