Food Driscoll's brings back popular rosé strawberries and raspberries for summer

07:30  11 june  2021
07:30  11 june  2021 Source:   today.com

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What makes Driscoll ’ s Rosé Strawberries ™ a special type of fruit? Our Rosé Strawberries ™ have been in the works for almost two decades. Behind the scenes, our Joy Makers have been working tirelessly through traditional cross-pollination techniques , research, and consumer testing panels to dial in the berries’ bright, sparkling flavor and soft, creamy texture. What began as a super-delicate and virtually unshippable strawberry has evolved into the distinctive Rosé Strawberries ™ you see in select stores today. Descending from one of the oldest existing strawberry varieties (dating back to

Fresh Raspberries & Organic Raspberries . Our raspberries add happiness to every moment. Breakfast can be perfect raspberry parfaits and picnics can be raspberry pie parties. The only limit is your imagination–let’s share raspberries on anything. The Driscoll ’ s Difference. We review thousands of raspberry seedlings annually, to identify varieties that live up to our name. 5-7 years later only a handful of the most sweet and juicy varieties make the cut. Since we follow the sun, you can get our delicious raspberries year round.

Summer is the season to enjoy fresh berries. It's also the best time of year to drink a chilled glass of crisp rosé wine.

a cake with fruit on top of a table © Provided by TODAY

Now, one popular produce brand has found a genius way to combine these two favorites.

Meet the rosé berry collection from Driscoll's.

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A post shared by Driscoll's (@driscollsberry) on Jun 12, 2019 at 9:30am PDT

Driscoll’s limited-edition offering was inspired by the classic pink wine. Both strawberries and raspberries are available in the new hue.

While neither berry actually contains any rosé wine — or alcohol of any type — the strawberries were "curated" to mimic rosé’s distinct peach flavor, while also boasting a floral finish. And they obviously don't just taste the part, these berries boast a beautiful blush color.

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Thanks to Driscoll ’ s , you can now find Rosé Strawberries and Raspberries in the produce aisle. Yep, you heard us right. These blush-colored, non-GMO berries are extra sweet and ready for enjoying poolside, starting today in select food retailers nationwide. The creamy, silky Rosé Strawberries have a sweet, peachy flavor with a floral finish, while the Rosé Raspberries are a sweeter, golden-red raspberry hybrid. And to be clear, neither of these fruits contain alcohol (they just mimic the sweet, floral flavors of rosé wine). According to a press release, the berries are only in stores from June to

Driscoll ' s Rosé Strawberries and Raspberries . Just like popular cotton candy grapes and sumo oranges, Driscoll ’ s assures that their Rosé Berries are not genetically modified. Instead, the blush color and unique flavor simply come from breeding light and dark berries together using “the power of the sun.” Each variety of berries has taken years to perfect by a team of agronomists, breeders, sensory analysts, plant health scientists and entomologists—but Driscoll ’ s believes they have finally hit the rosé sweet spot.

The rosé raspberries were created by Driscoll's team of breeders, sensory analysts, plant health scientists and entomologists who crossbred a combination of red and golden raspberries. Though Driscoll's wouldn't disclose exactly how the strawberries were created, the company reiterated that they are not genetically modified and were bred and grown through traditional techniques.

food on a table: Driscoll's © Driscoll's Driscoll's

The company's website explains that it took 20 years to perfect both berries, which "took the internet (and grocery stores!) by storm" after the original launch in summer 2019.

In a FAQ section, Driscoll's explained many people were incorrectly worried the rosé berries are unripe.

"These berries are naturally a lighter color, and they turn a beautiful shade of blushing pink in the sunshine," the website reads. "For a more scientific explanation, there’s a natural mutation that occurs in these berries that removes the presence of anthocyanin, the flavonoid compound that gives berries their color. The absence of anthocyanin makes our Rosé Berries™ naturally lighter in color — and naturally brighter in flavor."

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Enjoy Driscoll ' s Rosé Strawberries & Raspberries as well as our Sweetest Batch Blueberries A Limited Time For Limitless Flavor. Our specialty berries bring natural and one-of-a-kind flavors to your Our Rosé Berries™ have a unique, complex flavor that will heighten your summer berry dishes.

Perhaps that’s why Driscoll ’ s just debuted rosé berries, a new breed of light pink strawberries and raspberries that taste like rosé . Your mid-afternoon berry snack is now your rosé -hour fix. Purposefully buying light pink berries with the flavor profile of an alcoholic beverage seems counter-intuitive. The raspberries are a cross-breed of golden and red raspberries . Home cooks, think of the possibilities: a blush-tinted rosé raspberry jam, a huge summer tart brimming with rosé strawberry slices, rosé strawberry shortcake – the rosé possibilities are endless.

The rosé berries are only available at some retailers. In 2019, the pink fruits were only sold in limited quantities at certain locations in Northern California and New York City. Since then, the company has expanded the rosé berries availability and its website lists several large grocery chains that carry the berries. That said, be sure to call ahead and confirm the berries are in stock with your local produce department. For example, TODAY tracked some of the rosé berries down at one Whole Foods in Los Angeles, though calls to several other Whole Foods locations in Chicago, Denver and Salt Lake City were fruitless, pun intended.

Related: Enjoying a sweet snack? Here's how to get more nutrition from your fruit by eating the whole thing.

The berries are only in season through September.

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