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- White Castle is emailing and texting applicants from as many as four years ago
- Chains are trying new methods to attract workers, like signing bonuses and drive-thru interviews.
- White Castle says it has relatively low turnover even as workers leave the industry.
Fast-food chains are getting inventive to deal with a tight labor market as sales surge.
White Castle cast a wide net, reaching out to 550,000 past applicants from as far back as 2017, vice president of marketing Jamie Richardson told Insider. The burger chain reached out through text and email, and about 32,000 of the potential workers were interested,
The Absolute Best Way to Cook a Hot Dog, According to So Many Tests
In Absolute Best Tests, writer Ella Quittner destroys the sanctity of her home kitchen in the name of truth. She's mashed dozens of potatoes, seared more porterhouse steaks than she cares to recall, and tasted enough types of bacon to concern a cardiologist. Today, she tackles hot dogs. One Sunday in February 2014, at Seattle’s Fremont Market, six customers spent $169 apiece on a hot dog unlike any other. The bunned-up sausage, proffered by the now-defunct Seattle food truck Tokyo Dog, holds the Guinness title for World’s Most Expensive Hot Dog to this day.
While White Castle declined to say how many of those messages lead to employment, "we're pleased with the overall result," Richardson told Insider. This was just one instance of the Ohio chain's efforts to reach prospective employees. "We've had to get more creative about reaching out," Richardson said.
The entire restaurant industry is struggling to hire and retain workers. The labor shortage in many sectors of the economy is a boon to some dissatisfied retail workers who areSome workers who were furloughed or laid off early in the pandemic . In April, food services and drinking places , and the industry is still 13.5% below its pre-pandemic employment level from February 2020.
15 Mail-Order Hot Dogs and Sausages You Need This Summer
Order now since these top-notch hot dogs won’t last.
In response, fast food chains areOne McDonald's in Florida was giving candidates $50 just for interviewing, and a North Carolina franchisee was reportedly offering a Taco Bell held a hiring event and offered in some locations. Chipotle
White Castle hasn't dealt with increased turnover, unlike competitors, Richardson told Insider. Over 25% of workers have been with the company at least ten years, he said. Richardson attributed this low turnover, a rarity in the fast-food world, to a few key perks.
White Castle workers get paid every week, instead of every two weeks, a worthwhile benefit given that overWorkers can also eat anything on the menu for free, and come in off the clock and order food for 20% off.
Richardson says White Castle has made these benefits more prominent in messaging as it continues hiring. The strategy seems to be working - the number of restaurants able tois nearly as high as it was pre-pandemic, he said.
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Here’s where to score free hot dogs and more on National Hot Dog Day .
What's better than a hot dog on a summer day? A free one!Hot dogs can be dressed up or down, and enjoyed with an endless array of toppings. But whether you love your hot dogs with mustard and kraut or Chicago-style, it’s pretty safe to say they are even more delicious when they are free or discounted.