Food You'd Have to Visit Taco Bell a Hell of a Lot for Its New Subscription to Be Worth It

17:06  15 september  2021
17:06  15 september  2021 Source:   lifehacker.com

Forget chicken and shrimp: Here's how to make lobster tacos

  Forget chicken and shrimp: Here's how to make lobster tacos There are seemingly endless ways to customize your tacos. You can choose to have a corn or flour tortilla or hard shell taco. Love meat? You can make your tacos with grilled chicken, ground beef, pork or even SPAM. There's also a multitude of seafood options such as tilapia, mahi-mahi or shrimp. But if you're a big fan of seafood, those just will not do. You have to upgrade your tacos with lobster. Fish Recipes for Pescatarians and Meat Eaters Alike This spicy lobster taco recipe is simple to make and will taste just like the tacos you get from your favorite Mexican restaurant. First, you need to make a spicy seasoning that will cover the lobster.

Taco Bell is appealing to taco fans everywhere by testing out a new subscription service called the Taco Lover’s Pass. But how much do you have to love tacos for it to actually be worth the cost? Unlike other fast food loyalty programs that offer occasional freebies, this would be the first prepaid subscription service of its kind for fast food—and you’d need to eat a whole lot of tacos to make it worthwhile. Here’s a look at how it works.

a sandwich sitting on top of a table next to a cup of coffee © Photo: KULLAPONG PARCHERAT (Shutterstock)

What’s the Taco Lover’s Pass?

It’s a monthly taco subscription run through the Taco Bell app. For now, it’s only being being tested out in Arizona, but if successful, the subscription could be rolled out nationwide. The price of a subscription is also being tested, in the range of $5 to $10 per month. The fee entitles you to one free taco each day, from a menu that includes the following tacos: Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Doritos Locos Tacos, Doritos Locos Tacos Supreme, and Spicy Potato Soft Taco.

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Is the subscription worth it?

Only if you go to Taco Bell a lot —since it’s a “one per day” deal, you’d have to eat at Taco Bell every day to get the most value out of the subscription. Also, most people eat more than just one taco in a given visit (more like 2-4 tacos), so you’d likely be spending extra money for each meal. And indeed, that’s point of these app-based promotions: The company says that users enrolled in its loyalty program spend 35% more compared prior to joining.

That said, tacos range from $1.89 to $2.39, so that would essentially count as a discount on every meal, whatever the total cost. In the end, you’d have to eat Taco Bell six times (or more) every month you have the subscription to get some value from it. In that case, you might want to do this only if you already order Taco Bell through the app ten times or more each month. Either way, the more visits you make for that free taco, the better the deal: If you were to eat a free taco every day (it’s fine, no judging here) without purchasing any additional items, you’d save up to $71.10.

Taco Bell is testing a 30-day taco subscription service .
It's called the "Taco Lover's Pass."Customers with the Taco Lover’s Pass can order one crunchy taco, soft taco, spicy potato soft taco or Doritos Locos taco per day for 30 days straight on the chain’s app. The cost of the pass ranges from $5 to $10 a month, depending on the location. The Yum Brands chain is testing the program across 17 locations in Tucson, Arizona, from Sept. 9 to Nov. 24.

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