Health & Fit: Burger King debuts unhappy meals because 'no one is happy all the time' - PressFrom - US
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Health & FitBurger King debuts unhappy meals because 'no one is happy all the time'

00:40  02 may  2019
00:40  02 may  2019 Source:   today.com

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Today Burger King is going all-in on the connection between mood and food by launching a limited-edition range of “Real Meals ,” to reflect five different moods–none are happy –in boxes of various color. There’ s the Pissed Meal , Blue Meal , Salty Meal , YAAAS Meal , and DGAF Meal . The meals will be

— Burger King (@ BurgerKing ) April 30, 2019. To promote these brooding cheeseburger meals , the King also released a commercial showing various young people performing slam poetry (how hip, how current!) about all the The commercial closes with the message, “ No one is happy all the time .

Burger King debuts unhappy meals because 'no one is happy all the time'© Burger King TODAY, product courtesy of merchant site

Happy Meals have been synonymous with fast food for decades, ever since McDonald's first rolled out its kid-friendly concept in 1979.

But let's face it, it's not easy to be happy all of the time.

Now, Burger King has come up with a new meal box line that honors a full range of human emotions — from totally excited to super sad.

Burger King debuts unhappy meals because 'no one is happy all the time'© Burger King TODAY, product courtesy of merchant site

Burger King's new "Real Meals" launched this week and come in five different varieties, including Blue Meal, Salty Meal, and YAAAS Meal. They will only be available at select Burger King locations in Seattle, Miami, Los Angeles, New York City and Austin, Texas.

Man sues Burger King for revoked "free food for life" promise made after bathroom mishap [UPDATED]

Man sues Burger King for revoked Updated Feb. 12, 2019: Willamette Week is reporting a satisfying, juicy, Whopper-of-a-conclusion to this story: The lawyer for Curtis Brooner announced that Burger King has agreed to settle the lawsuit with his client for $9,026, or the cost of a Whopper meal every week for the next 22 years. According to WW, Portland lawyer Michael Fuller—who represented Brooner—said of the resolution: “Our long national nightmare is over.” Original Jan. 3, 2019 post: Curtis Brooner has not had it his way, and he is not lovin’ it. So now, he’s suing. Inc. draws our attention to this story from The Oregonian, and to Brooner’s suit, which the paper posted online.

BURGER King has launched its own version of McDonald' s Happy Meals - except they're not very cheerful - and they're only in the US for now. Poking fun at its fast food rival, Burger King ' s moody boxes are being promoted with the slogan: " No one is happy all the time ."

“ No one is ‘ Happy ’ all the time ,” Burger King said in a press release. Dubbed as “Real Meals ,” customers will be able to order Whopper-based meal Burger King , which is notorious for its off-the-wall marketing stunts to drive in customers, said this campaign comes with a deeper message this time .

Burger King debuts unhappy meals because 'no one is happy all the time'© EPA/Burger King TODAY, product courtesy of merchant site

And while the brightly colored boxes might seem like just another fast food jab at Burger King's largest competitor McDonald's, their release is tied to an important cause.

Burger King partnered with the non-profit organization Mental Health America to increase visibility about issues surrounding mental health during May, which is Mental Health Awareness Month.

“A natural extension of encouraging people to 'be their way' is encouraging them to 'feel their way.' With the pervasive nature of social media, there is so much pressure to appear happy and perfect," the chain said in the press release. "With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel." A representative for the fast-food chain confirmed to TODAY Food that a donation was made to Mental Health America but would not specify how much or whether a specific issue was targeted.

Burger King’s new ad takes a shot at a big competitor

Burger King’s new ad takes a shot at a big competitor The King is officially coming for the throne. The chicken throne, that is. Burger King’s latest commercial takes a big shot at Kentucky Fried Chicken as a means to introduce BK’s new flame-grilled chicken sandwich, and let’s just say they are really dragging KFC’s colonel through the flames. 25 Things You Didn’t Know About Your Favorite Fast Food Chains As part of the new promotion for their grilled chicken sandwich made with white meat chicken marinated with spices, and layered with lettuce, tomato, and honey mustard on a toasted potato bun, Burger King is referring to itself as “K.F.G.” If it sounds a lot like KFC, that’s on purpose.

Burger King takes a shot at McDonald' s Happy Meals with a dark ad showing bullying, unpaid student loans, and mental health struggles. Other people featured in the video are dealing with being ghosted and being judged as a young mother. The video closes with the words: " No one is happy all the time .

Unhappy Meal Lyrics: Hey kids are you tired of eating fruits and vegetables? / Then tell your parents to take you down to Molly McDolly' s Burger Shack Home of the original unhappy meal If you aren't satisfied with your meal Remember what Molly McDolly says "You'll keep coming back for more".

Customers can order any box they choose but what, exactly, is in a real meal?

Every Real Meal is basically some type of Whopper combo meal (which the guest chooses) and, unlike Happy Meals, these are not being targeted at young kids. Unfortunately, none of the Real Meals come with a toy.

Though Burger King is trying to make a statement that not everyone is happy (at least not all the time), many social media users are pretty happy about the chain's decision to bring attention to an important issue.

Burger King has been making an effort in recent years to tap into real social issues, taking on topics ranging from the pink tax to net neutrality.

Wendy's is bringing back spicy chicken nuggets after taking them off the menu.
Twitter petitions do work!

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