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Health & Fit Yum China and Beyond Meat team up to serve plant-based burgers at Chinese KFCs

10:16  03 june  2020
10:16  03 june  2020 Source:   cnn.com

Beyond Meat is coming to Alibaba's grocery stores in China

  Beyond Meat is coming to Alibaba's grocery stores in China Beyond Meat is on a roll in China. © Beyond Meat The plant-based protein maker unveiled a new partnership on Wednesday with Chinese tech giant Alibaba, which will bring Beyond Burgers to supermarket shelves in mainland China for the first time. Alibaba is kicking off the deal by rolling out the products in 50 of its Freshippo stores in Shanghai, the company's futuristic supermarkets where customers use an app to order food and buy groceries. The tie-up marks Beyond Meat's first placement in supermarkets in mainland China, where it first launched in April with a big Starbucks tie-up.

(Reuters) - Yum China Holdings Inc said on Monday it will introduce Beyond Meat Inc's plant - based burgers at its fast-food restaurants in mainland China starting June 3. Beyond Burgers will be introduced as a limited-time offering at select KFC, Pizza Hut and Taco Bell

Yum China to Bring Beyond Meat 's Plant - Based Burgers to China . Yum China Holdings Inc said on Monday it will introduce Beyond Meat Inc's plant - based burgers at its fast-food restaurants in mainland China starting June 3. @ BeyondMeat #GoBeyond Yum China to Introduce the Revolutionary Beyond Burger ® at Select Beyond Meat Teams Up With KFC, Pizza Hut In China .

Beyond Meat is expanding its reach in China, one burger at a time.

a sandwich with meat and vegetables on display © Yum China Holdings, Inc.

Starting Wednesday, the plant-based protein maker is testing its fake beef burgers with Chinese customers through a new partnership with Yum China, which owns some of the country's most popular fast food chains.

Yum China, which is the local owner of KFC, Pizza Hut and Taco Bell, plans to shake up menus across its franchises for a few days this month as part of a test that could lead to a bigger rollout later on.

The test marks the debut of Beyond Meat's burger in mainland China — a significant step for the California-based company. It previously only offered other alternative meat products in the country.

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Yum China Holdings Inc said on Monday it will introduce Beyond Meat Inc's plant - based burgers at its fast-food restaurants in mainland China starting The launch is an important step for Beyond Meat which is looking to tap the Chinese market. The company in April partnered with Starbucks, marking

Packages of Beyond Meat plant - based burger patties are displayed for a photograph in Illinois, US, on Tuesday, April 23, 2019. Photo: Bloomberg. Beyond Burgers will be introduced as a limited-time offering at select KFC, Pizza Hut and Taco Bell locations in mainland China .

KFC is rolling out Beyond Burgers at some of its locations Wednesday in Beijing, Shanghai, Hangzhou and Chengdu.

Pizza Hut will also debut the product, which is the chain's first foray into burgers in China. Diners who belong to Pizza Hut's loyalty program in Shanghai will get to try a new combo meal that includes both Beyond's plant-based offering and another burger featuring real steak.

Taco Bell's offering will be more subtle, with a new taco that folds in Beyond's burger patty alongside its classic ingredients, such as chipotle and black beans.

Unlike the other tests, Pizza Hut's program begins next week.

Overall, the tests are fairly limited, running only at a handful of stores from each franchise for a few days. That's small, considering Yum China has almost 9,300 restaurants across 1,400 cities, including its other brands outside the three fast food chains.

Starbucks ties up with Impossible to sell a new plant-based breakfast sandwich on revamped summer menu

  Starbucks ties up with Impossible to sell a new plant-based breakfast sandwich on revamped summer menu The new summer menu offers other plant-based options such as non-dairy drinks, oatmeal, and vegan bagels.The new breakfast item, available from Tuesday, June 23, will join a list of other plant-based options on the revamped menu, including two cold-brew coffee beverages with almond milk flavored with dark cocoa or cinnamon.

Beyond Meat Teams Up With KFC, Pizza Hut In China . Yum China Holdings Inc said on Monday it will introduce Beyond Meat Inc's plant - based burgers at its fast-food restaurants in mainland China starting June 3. Yum China to bring Beyond Meat 's plant - based burgers to China .

Beyond Meat (BYND) - Get Report is expanding its presence in the international fast food space "We see great potential for the plant - based meat market in China ," Yum China Chief Executive Joey Wat said KFC will offer the Beyond Burger as a three-day offering at five locations in Beijing, Chengdu

If all goes well, the company will explore "larger scale rollouts in the future," CEO Joey Wat said in a statement.

Yum China has been working to cash in on the fake meat trend through a series of trials in recent months, including a test of plant-based chicken nuggets at KFC earlier this year and a limited run of plant-based pork tacos at Taco Bell last year.

"We see great potential for the plant-based meat market in China," Wat added. "This latest introduction across KFC, Pizza Hut and Taco Bell brands is expected to capture valuable consumer feedback across different regions in China."

Beyond Meat, meanwhile, has recently made inroads in the vast Chinese market. In April, the company teamed up with Starbucks to offer Chinese customers a lasagne made with its beef substitute.

In a statement this week, Beyond Meat CEO Ethan Brown called the company's new partnership an "important milestone" in its global ambitions.

The startup's biggest rival, Impossible Foods, has also signaled plans for a launch in China, and previously said it was looking for partners that could help it enter the market.

Expect to See a Lot More of This Item at Fast Food Restaurants Moving Forward .
Plant-based fast food menu items are on the rise, and the trend isn't going anywhere. Starbucks, Burger King and Dunkin' are a few places to take advantage.Plant-based foods have been trending upward for a while now. Between March 2 and March 16, when many of the first stay-at-home orders were enacted, sales of plant-based meat products went up 91%, according to Barron's. So when restaurants were forced to close their dine-in services, many people switched from going out to eating in or hitting the drive-thru. And the result was more fast-food chains introducing menu items that catered to vegans, vegetarians, and people looking for meat alternatives.

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