Health & Fit Popular Weight Loss App Noom Has Received Thousands of Complaints Due to This

Anyone who watches even a little bit of television is probably familiar with the weight loss app Noom and its ubiquitous TV ads that tout a new and more accessible approach to losing weight. According to the non-profit watchdog Better Business Bureau (BBB), however, Noom's questionable billing and customer service policies have been gaining a lot of complaints as of late.

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What is Noom? It's the smartphone app that some call "Weight Watchers for Millennials," as it claims to take a "behavioral" approach to weight loss and is part meal-planner, fitness-tracker, and motivational life coach. It tracks daily activity, asks users to log their exercise and meals, and offers motivational tips—all for a monthly subscription fee.

This Is What A Nutritionist *Really* Thinks About The Noom Weight-Loss App

It may actually be the perfect tool to drop pounds (and keep 'em off).That's where Noom comes into play—a fitness and weight-loss program. But, uh, what exactly is it? And what makes Noom any different than any other weight-loss program or app out there? Here's my personal take on Noom, as a registered dietitian. The short version: I see real potential with the Noom weight-loss app, and a few cons for some groups of people—so read on.

Noom has been scientifically studied (although minimally) and shown to help people lose weight and keep it off. Though the reviewer said she got used to this calorie level, most people would find this amount to be severely restrictive and limiting and I would never advise anyone to eat this few calories.

In a cross- complaint filed in Los Angeles County Superior Court last week, Island Express Helicopters and Island Express Holding Corp. alleged that “a series of erroneous acts and/or omissions” by Matthew Conley Popular Weight Loss App Noom Has Received Thousands of Complaints Due to This .

But, consumers are lining up in droves to complain about Noom to the Better Business Bureau after experiencing strange charges for subscriptions they may or may not have even signed up for. Many users who have signed up for Noom's free trial offer, and later, have canceled before its deadline, say that they were still billed for an entire subscription. A number of these complaints also come from users who say that, after their free trial ended, they were charged anywhere from $120 to $180 upfront for what's supposed to be a  $20-$40 membership that's billed monthly.

According to KXAN, "between August 16, 2019, and August 18, 2020, BBB received 1,213 consumer complaints regarding Noom, representing a significant uptick in complaint volume over previous years. Since July 2017, Noom has drawn a total of 2,023 complaints."

'I Finally Ditched Quick Fixes Like Liposuction And Signed Up For The Noom App—And I Lost 50 Pounds'

"It takes all the guesswork out of eating."Growing up, I had always been the "bigger girl." I was the bigger friend, the bigger cheerleader—just the bigger [fill in the blank]. But things started to spiral out of control with my weight during my divorce in July 2016, and continued as I started nursing school in January 2017.

EDA scan app : By monitoring electrodermal activity, Fitbit says, the app can determine how your body reacts to stress, which could help you better track and manage it. Popular Weight Loss App Noom Has Received Thousands of Complaints Due to This .

I tried out the Noom weight loss app for four weeks to see whether it was worth buying or just A FTC Disclosure: This post contains affiliate links. I receive customer referrals fees from companies on this Many of my clients have been using the Noom health program and showing me some of the

The BBB also reports that nearly all of these Noom complainers have had trouble getting into contact with the app's customer service in order to get their money back or dispute the charges. As a result, BBB currently gives Noom a "D" rating because they have "failed to resolve underlying cause(s) of a pattern of complaints."

"Many stay-at-home consumers are looking for options that can help them achieve their health and wellness goals during this pandemic time," said Claire Rosenzweig, President and CEO of BBB Serving Metropolitan New York. "Smartphone applications and online programs may seem convenient–especially when coupled with attractive free trial offers–but consumers must always be cautious when shopping for a weight loss service."

In May of 2020, a class-action lawsuit was filed against Noom alleging that the app has "lure(d) customers with deceptive promises of 'low cost' or 'zero cost' trial periods that turn out to be extraordinarily difficult to cancel and instead result in customers being trapped in costly auto-recurring plans."

Judged purely by its television marketing budget, it appears Noom has been a very successful app. But unless and until it gets its trial offer and customer service sorted, it is their reputation that will decrease in size.

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