Style: Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros - PressFrom - US
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StyleWhy It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros

03:30  11 january  2019
03:30  11 january  2019 Source:   allure.com

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Afro -textured hair is the natural hair texture of certain populations in Africa, the African diaspora, Oceania and in some parts of South and Southeast Asia.

Whatever the thinking from Prada (the show’s casting director, Ashley Brokaw, could not be reached for comment), one can’t deny the power in the image And not the best kind,” Hardison says . But if the autumn/winter 2015 season is an indication, we could be seeing a lot more models with their natural

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Urban Outfitters/Zara

Recently, I’ve noticed that natural hair is all over the retail sites I peruse when I’m shopping for sweaters that I don’t need or procrastinating instead of working. This is a good thing (the diverse textures, not my shopping habit). Although I love to see a striking natural hair moment on the runway or on the red carpet, I appreciate these images on e-commerce websites just as much. Maybe even more. I view it as a sign of progress any time natural hair is presented in a ho-hum way; when it’s not a statement that needs to be analyzed or critiqued, it’s just a hairstyle that can sit peacefully alongside any other look.

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As Lupita Nyong’otold Porter magazine back in 2018, “Natural, African, kinky hair — it's often been painted as uncivilized or wild." Those deep-seated negative perceptions have been changing over the past few years, as the internet and social media have provided a platform for black hair to be seen, celebrated, and openly discussed. Although there’s still plenty to talk about, the growing presence of natural hair indicates that the ongoing conversations are helping America evolve into a society that embraces a more inclusive hair landscape. We’ll get there eventually, but in the meantime, spotting these enviable ‘fros on nine different sites feels like a win.

1. Asos: Angular Afro

A center part makes the cool shape of this curly style stand out even more.

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Lilah Parsons, a former model , recently Tweeted an email where casting agents requested models without Afros . Being that both casting calls were in such blatant opposition to natural hair, you might think Parsons had saved the emails from many moons ago.

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Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Brand

2. Zara: Retro Afro

This stunning look is a throwback to the big, bold hair of the 1970s — and we’re so here for it.

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Zara

3. Mango: Grace Jones-inspired Afro

Another way to channel the disco era: rock a short, defined Afro à la Grace Jones.

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Mango

4. Gap: Platinum Afro

A closely-cropped cut is striking enough on its own, but when you add daring color, it suddenly becomes white-hot.

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Brand

5. Urban Outfitters: Layered Afro

Shorter pieces in the front frame the face beautifully and give longer natural hairstyles more dimension.

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Urban Outfitters

6. Topshop: Teeny Weeny Afro

What’s not to love about a timeless look that’s low-maintenance, but exudes sky-high confidence?

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Topshop

7. H&M: Voluminous Afro

This style follows a fool-proof formula that Solange has perfected in the past: start with a good cut, add warm brown color, then go with a texture that looks a bit undone.

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Perfect makeup for the alternative look, Illamasqua's Human Fundementalism collection.

How will people react when I wear my hair in an Afro ? I asked myself this past April en route to a close friend’s wedding on Saint Simons Island, Georgia. It was one of those epic, four-day-long celebrations, filled with the bride and groom’s close family and friends, many of whom I had never met

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of H&M

8. Target: Pinned Back Afro

Just a few strategically-placed hairpins can switch up the shape of an Afro (and keep you from getting bored).

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Target

9. Shopbop: Tapered Afro

Keeping the hair a bit shorter in the back creates a flattering look that’s simple yet sophisticated.

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Shopbop

Now, check out these hair stories:

We sat down with girls ages 5 to 18 to find out what they think about hair today:

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