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StyleWhy It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros

03:30  11 january  2019
03:30  11 january  2019 Source:   allure.com

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Retailers Are Finally Casting Models With Natural Afros : Twix Just Launched a Brand-New Candy Bar If you’ve ever eaten a Twix and thought , “Man, I Hot off the heels of Butterfinger’s rebranding, Twix has introduced a new bar with three times the chocolate. Afro -textured hair is the natural hair

Recently, I’ve noticed that natural hair is all over the retail sites I peruse when I’m shopping for sweaters that I don’t need or procrastinating instead of working. This is a good thing (the diverse textures, not my shopping habit). Although I love to see a striking natural hair moment on the runway

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Urban Outfitters/Zara

Recently, I’ve noticed that natural hair is all over the retail sites I peruse when I’m shopping for sweaters that I don’t need or procrastinating instead of working. This is a good thing (the diverse textures, not my shopping habit). Although I love to see a striking natural hair moment on the runway or on the red carpet, I appreciate these images on e-commerce websites just as much. Maybe even more. I view it as a sign of progress any time natural hair is presented in a ho-hum way; when it’s not a statement that needs to be analyzed or critiqued, it’s just a hairstyle that can sit peacefully alongside any other look.

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Why It Matters That Retailers Are Finally Casting Models With Natural Afros . The Big Reason You Shouldn’t Bleach Your Roots If You Want Rainbow Hair.

As Lupita Nyong’otold Porter magazine back in 2018, “Natural, African, kinky hair — it's often been painted as uncivilized or wild." Those deep-seated negative perceptions have been changing over the past few years, as the internet and social media have provided a platform for black hair to be seen, celebrated, and openly discussed. Although there’s still plenty to talk about, the growing presence of natural hair indicates that the ongoing conversations are helping America evolve into a society that embraces a more inclusive hair landscape. We’ll get there eventually, but in the meantime, spotting these enviable ‘fros on nine different sites feels like a win.

1. Asos: Angular Afro

A center part makes the cool shape of this curly style stand out even more.

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Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Brand

2. Zara: Retro Afro

This stunning look is a throwback to the big, bold hair of the 1970s — and we’re so here for it.

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Zara

3. Mango: Grace Jones-inspired Afro

Another way to channel the disco era: rock a short, defined Afro à la Grace Jones.

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Mango

4. Gap: Platinum Afro

A closely-cropped cut is striking enough on its own, but when you add daring color, it suddenly becomes white-hot.

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Brand

5. Urban Outfitters: Layered Afro

Shorter pieces in the front frame the face beautifully and give longer natural hairstyles more dimension.

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Urban Outfitters

6. Topshop: Teeny Weeny Afro

What’s not to love about a timeless look that’s low-maintenance, but exudes sky-high confidence?

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Topshop

7. H&M: Voluminous Afro

This style follows a fool-proof formula that Solange has perfected in the past: start with a good cut, add warm brown color, then go with a texture that looks a bit undone.

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Afro -textured hair is the natural hair texture of certain populations in Africa, the African diaspora, Oceania and in some parts of South and Southeast Asia.

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Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of H&M

8. Target: Pinned Back Afro

Just a few strategically-placed hairpins can switch up the shape of an Afro (and keep you from getting bored).

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Target

9. Shopbop: Tapered Afro

Keeping the hair a bit shorter in the back creates a flattering look that’s simple yet sophisticated.

Why It Matters That Big-Name Retailers Are Finally Casting Models With Natural Afros© Courtesy of Shopbop

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