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StyleYouTube's new AR feature lets you virtually try on makeup while watching videos

00:06  16 august  2019
00:06  16 august  2019 Source:   techcrunch.com

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Makeup tutorials and reviews are some of the most popular content on YouTube , as they help people learn about new products as well as how to apply them. Called AR Beauty Try - On , the feature is designed to be used in a split-screen experience while YouTube viewers watch the makeup tutorial.

BEAUTY blogger fans are in luck as YouTube is adding a new feature that will let you virtually try on makeup through the YouTube app. So far, YouTube has found that only 30% of viewers chose to activate the virtual makeup experience but those that did were very engaged.

Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use the "Beauty Try-On" feature has now launched, allowing viewers to try on and shop lipsticks from MAC Cosmetics from YouTube creator Roxette Arisa’s makeup tutorial video.

Makeup tutorials are hugely popular on YouTube, so an integration where you can try on the suggested looks yourself makes a ton of sense. While a lipstick try-on feature isn't exactly groundbreaking -- plenty of social media apps offer a similar filter these days -- it could lead to more complex AR makeup integrations further down the road.

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YouTube ’ s new ‘ AR Beauty Try - On ’ feature is one of these – helping YouTube beauty fans pick their next lipstick by trying it on virtually . AR Beauty Try - On allows viewers to try on makeup that, thanks to machine learning and AR technology, appears as realistic virtual product samples that will work

Google announced new AR YouTube filters that let users virtually try on makeup . Called AR Beauty Try - On , the tool will let YouTubers virtually test out makeup while following along with content creators to get Today we introduced a new feature in YouTube that we're calling AR Beauty Try - On .

The new AR feature only works when you're watching the video from a mobile device, and the YouTube app is updated to the latest version.

YouTube's new AR feature lets you virtually try on makeup while watching videos© Provided by Oath Inc. Famebit MAC Shortened

Then, when watching the video, you'll see a button that says "try it on" which will launch the camera in a split-screen view. The video will continue to play as you scroll through the various lipstick shades below, applying the different colors to see which one works best. Unlike some of the filters in social apps like Instagram and Snapchat, the colors are evenly aligned with your lips and not bleeding out the edges. The result is a very natural look.

YouTube's new AR feature lets you virtually try on makeup while watching videos© Provided by Oath Inc. Image from iOS 1 MAC Cosmetics will work with creators through YouTube's branded content division, Famebit. The program connects brands with YouTube influencers who then market their products as paid sponsorships.

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BEAUTY blogger fans are in luck as YouTube is adding a new feature that will let you virtually try on makeup through the YouTube app. The augmented reality feature is called AR Beauty Try - On and comes in the form of a split screen experience that lets you try on the makeup that bloggers are

There's no question YouTube ' s beauty bloggers have some of the largest followings, and the platform has become an important place for even the biggest makeup br Now, Google's AR Beauty Try - On feature will let YouTube users virtually try on makeup while watching tutorials and reviews.

MAC is the first partner for this AR feature, but more will likely follow.

Prior to launch, YouTube tested the AR Beauty Try-On with several beauty brands, and found that 30% of viewers chose to active the experience in the YouTube iOS.

Those who did were fairly engaged, spending more than 80 seconds trying on virtual lipstick shades.

Google is not the first company to offer virtual makeup try-on experiences. Beyond social media apps, there are also AR beauty apps like YouCam Makeup, Sephora’s Virtual Artist, Ulta’s GLAMLab and others. L’Oréal also offers Live Try-On on its website, and had partnered with Facebook last year to bring virtual makeup to the site. In addition, Target’s online Beauty Studio offers virtual makeup across a number of brands and products.

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YouTube says it already tested AR Beauty Try - On with several beauty brands, and found that 30% of viewers chose to activate the experience when While that’ s not a majority by any means, those who did try the feature were fairly engaged, spending over 80 seconds trying on the virtual lipstick shades.

Google knows how popular beauty videos are on YouTube , and in particular makeup tutorials. With that in mind, this week it has introduced AR Beauty Try - On , allowing viewers to virtually try products as they watch through the use of augmented reality ( AR ).

YouTube's implementation, however, is different because it's not just a fun consumer product -- it's an AR-powered ad campaign.

Though some may scoff at the idea of virtual makeup, this market is massive. Millions watch makeup tutorials on YouTube every day, and the site has become the dominant source for referral traffic for beauty brands. In 2018, beauty-related content generated more than 169 billion views on the video platform.

You can watch the YouTube video here, or engage with the AR feature from the mobile YouTube app.

If you don't see your face immediately after pressing the "try on" button, you probably need to update the YouTube app.

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