Style: Here's Tracee Ellis Ross Wearing Nothing But Her Curls to Promote Her New Haircare Line - PressFrom - US
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StyleHere's Tracee Ellis Ross Wearing Nothing But Her Curls to Promote Her New Haircare Line

00:45  05 september  2019
00:45  05 september  2019 Source:   oprahmag.com

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The actress is launching her own haircare line for curly , textured hair at an affordable price. Introducing PATTERN, a hair care line created by # TraceeEllisRoss . PATTERN is here to Those ideals didn’t match what I saw in the mirror, so I tried to beat my curls into submission — putting body

Tracee Ellis Ross has launched Pattern Beauty, a haircare line for curly hair . Just when we thought we couldn’t love the Black-ish actress and happy-making-fashion clothes-horse more, Tracee Ellis Ross dropped a beauty bomb of joy on Instagram this week, announcing the imminent launch of

Here's Tracee Ellis Ross Wearing Nothing But Her Curls to Promote Her New Haircare Line© Kevork Djansezian Tracee Ellis Ross's new Pattern Beauty haircare line is set to launch in the U.S. on September 9. Here's everything you need to know about the products.
  • Tracee Ellis Ross announced on Sept 3 that she's launching a haircare line specifically for people with curly, coiled, textured hair on Instagram.
  • In that same post, Ross revealed Pattern Beauty has been 10 years in the making and caters to people with 3B to 4C hair texture.
  • The first seven products will be available starting Monday, Sept 9 at 9 a.m. ET on PatternBeauty.com.

As if starring in ABC's Black-ish or executive producing the upcoming spinoff Mixed-ish wasn't enough, Tracee Ellis Ross can now add beauty mogul to her list of accomplishments.

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These days, Tracee Ellis Ross has a lot to be thankful for. The daughter of world-famous singer Diana Ross Since then, Ross has felt nothing but peace surrounding her decision. Here ' s how she finds joy in Leigh is the former Senior Relationships Editor at mindbodygreen, where she analyzed new

Ariana Grande Wore Her Natural Curls on Her "Vogue" Cover, and Fans Are Freaking Out. Cancer Season Is Here , and BH Cosmetics Made a Palette in Its Honor. That' s pretty much how I feel 104 percent of the time I look at Tracee Ellis Ross ' s curls . Because I tracked down Chuck Amos, Ellis ' s hairstylist and full-time curl whisperer, and begged him to give me the secrets to her voluminous style.

On Sept 3, the 46-year-old actress announced on Instagram that she's releasing Pattern Beauty—a haircare line for people with 3B-4C hair.

"It's called Pattern, as in our curl pattern," she said in an announcement video on PatternBeauty.com. "Every curl has a story. We are proud and we have a legacy to our hair and I'm so excited for Pattern to join the natural hair movement and to celebrate our hair for what it is: beautiful!"

If you've been Ross since she played Joan Clayton on Girlfriends, then you know that her hair has always been front and center throughout her career.

"Most of us in this community have had to become our own experts…we have had to make our own things in our own bathrooms. So to be able to offer a selection of products that work together and support each other is important to me," Ross told WWD.

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Tracee Ellis Ross ' s voluminous, bouncy curls are the first thing you see when the actress steps into a room. But how does she make her hair look good? Ross dreamed up Pattern, her new hair care brand specializing in curly , coily, and textured hair, in 2008 right after Girlfriends ended.

Tracee Ellis Ross is launching Pattern, a line of haircare products specifically formulated for curly , textured hair . Manage Your Subscription this link opens in a new tab. Tracee Ellis Ross was never able to find the exact products she wanted to enhance her natural curls , so she made them.

"@patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all," Ross wrote on Instagram.

Now that we're all in awe of what Ross has created—and the photo above—let's break down what consumers can expect from Pattern Beauty.

So, why a haircare line?

Ross saw a real need "to empower and nourish curly, coily and tight-textured hair."

"Pattern is about products made by and for us. And it's about creating a space for a community that exists, to celebrate our beauty and magic," she told WWD. "I have been marketing my hair since my social media started. It's such a huge part of my being-ness, of who I am and how I dress myself. Now I have a name for it."

When it came time to start ideating products, Ross said she tested 74 different samples.

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Curly girls who embrace their natural texture rejoice: Tracee Ellis Ross ' new haircare line , Pattern, caters specifically to 3b to 4c hair textures, offering shampoos, conditioners, hair serums and a microfibre towel Could Tracee Ellis Ross ' s New Curl Range, Pattern, Be The Fenty Beauty Of Hair ?

Actor, style star and activist, now Tracee Ellis Ross can add another string to her bow: Haircare businesswoman. This new entrepreneurial move from Ross makes sense. She’ s long been an advocate for the natural hair movement and posts many an Instagram pic embracing her curls .

"My curls do their best, are their most poppin', juicy and joyful when they are hydrated and nourished, when slippage occurs, clumping occurs and curls are activated," she added. "I believe everyone should have access to their most beautiful selves in the bathroom."

The products will range from $9 to $42.

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I’VE GOT SOMETHING TO TELL YOU BUT YOU GOTTA WAIT ~ happy sunday

A post shared by Tracee Ellis Ross (@traceeellisross) on Sep 1, 2019 at 9:55am PDT

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The initial seven products are set to launch on Monday, Sept 9 at 9 a.m. ET on PatternBeauty.com. This first phase includes: a shampoo, three targeted conditioners, a leave-in conditioner, two hair serums, and a rubber shower brush. There will also be a hair clip and a microfiber towel to protect curls—and everything will cost $9-$42.

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PATTERN is for those of us who need more than a quarter size of product. Large conditioner sizes that actually fulfill the unmet needs of our community. Unique formulas packed with luscious & safe ingredients. Accessible pricing, because everyone should have access to their most beautiful hair in their own shower. And gorgeous packaging that conjures the legacy of our history & makes us all feel like the royalty that we are. #RockYourPattern

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Tracee Ellis Ross is hoping to change our curl patterns for the better with her new hair care line . After coming to terms with her hair, Ross says she' s ready to take on the beauty industry for women Shoutout to anybody out here doing Gods work and shoutout to you @leahjavon for being such a

A post shared by Tracee Ellis Ross (@ traceeellisross ) on Dec 5, 2016 at 7:40pm PST. This you're probably unfamiliar with (though it' s not new information): Her style is so much more than the clothes she wears ; transcending all generations, inspiring all ages and, as a result, setting new fashion

A post shared by PATTERN (@patternbeauty) on Sep 3, 2019 at 6:13am PDT

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And for those who love to shop at Ulta, you're in luck because on Sept 23, the products will also be available in select stores nationwide.

Tell me more.

As part of her launch, Ross asked her sister, nephew and brother "the three curly heads in my family," as she calls them, to be part of the campaign images. You can see a sneak peek of what the shoot was like in the video above.

On top of that content, other things being rolled out include a video brand "manifesta" written by Ross herself, a glossary of curly hair terms and much more.

"Every curl has a story…if our hair could talk it would tell you of our legacy," she added in her WWD interview.

While we all wait for these highly-anticipated products to drop, here are a few expert-approved picks for 4C hair to peruse in the meantime.


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