Style: Why Your Favorite Denim Brands Are Advertising Like It’s the ’90s - The fashion moment: Maje launches its first eco-friendly jeans capsule - PressFrom - US
  •   
  •   
  •   

Style Why Your Favorite Denim Brands Are Advertising Like It’s the ’90s

23:55  18 october  2019
23:55  18 october  2019 Source:   glamour.com

Lay's potato chip bag is getting its first new look in 12 years

  Lay's potato chip bag is getting its first new look in 12 years Lay's is launching a potato chip bag redesign and a new logo for the first time in twelve years in order to remain relevant in the era of social media and content generation.Unlike previous redesigns, Lay's isn't undergoing a radical transformation. Instead, the refreshed logo and packaging are meant to make the brand feel more modern and contemporary, said Jon Guerra, senior director of design at Frito-Lay.

  Why Your Favorite Denim Brands Are Advertising Like It’s the ’90s © Courtesy of brands/Design by Bella Geraci

When Maggie Winter was growing up, she collected stacks of J.Crew catalogs and sketched the women in their pages—those smiling, glossy-haired models in crewneck sweaters and button-down shirts. “The imagery just felt so aspirational,” she says. “Growing up in a small town, it’s like, ‘Oh, yes. Someday that’s what I want.’”

It was the ’90s and early ’00s, so her only connection with brands like J.Crew and Delia’s was through the pages that came in the mail. “I would keep them and look over them over and over again and could see myself in them,” she says. “I would imagine being that cool girl at the mall in a Delia’s book or imagine being that gorgeous girl biking down a shady beach lane in J.Crew.”

6 reasons why Ashley Graham is this generation's body-positive icon

  6 reasons why Ashley Graham is this generation's body-positive icon The supermodel is at the center of the body-positive movement, creating size-inclusive clothing lines and refusing to be called "plus-size."Some shoppers are becoming increasingly fed up with stores that fail to offer a range of sizes. New clothing lines have emerged - and are emerging - as a response to customers' requests for size inclusivity, and brands that fail to cater to a diverse customer base could see their sales affected.

Now, two decades later, as cofounder and CEO of the beloved NYC fashion label AYR, Winter is putting out a catalog of her own—one that pays tribute to the pages of her youth while still feeling distinctly current (and, of course, peddling denim).

a person holding a sign: The cover of AYR’s first-ever catalog, launching almost six years after the beloved fashion brand was founded© Courtesy of AYR The cover of AYR’s first-ever catalog, launching almost six years after the beloved fashion brand was founded

The old-school channel might seem like an unusual bet for a digital-native brand, but printed mailers are in the midst of a renaissance of sorts, as venture-funded start-ups look to break through the noise of social media and heritage brands try to tap into the current thirst for all things nostalgic. Which means brands like AYR, which have built a customer base largely through word-of-mouth, Instagram, and email marketing, are going analog.

The Best Canned Tomatoes: Which Brands Taste Superior?

  The Best Canned Tomatoes: Which Brands Taste Superior? So long summer, hello canned tomato season. © HuffPost Illustration/AmazonWho doesn’t love making a big pot of marinara sauce when the temperatures drop? But choosing the canned tomatoes that provide the base of the sauce can be a challenge. Does one really need to spend $4 or more on a can of San Marzano tomatoes? Any Italian home chef would give you a resounding yes. San Marzano tomatoes have been heralded as the undisputed best canned tomatoes for years. These oblong plum tomatoes are grown in volcanic ash at the base of Mt. Vesuvius, which gives them their low water content and a mellow sweetness.

In 2019 these books look a little different. AYR’s catalog—the nearly six-year-old brand’s first foray into snail mail—doesn’t feature professional models, for one: Instead, Winter and cofounders Max Bonbrest and Jac Cameron (the company’s chief operating officer and creative director, respectively) rounded up a group of friends, family, and employees, and shot them near the brand’s SoHo store, using film for a lo-fi touch. They also tapped Amelia Diamond, the former head of creative at Man Repeller, to guest-edit the book, and illustrator Julie Houts to create grown-up paper dolls complete with cartoon pizza slices and an inner monologue about the “rejuvenating mindfulness exercise” of staring at one’s closet.

AYR is not alone in its appreciation—and embrace—of printed mailings. Last month, Guess, an iconic brand of the ’80s and ’90s, launched a campaign for climate change awareness with a zine called “Planet Saving Information.” It was inspired by one it made with the Environmental Media Association back in 1993.

Blue Bell Recall: Butter Crunch ice cream may contain foreign object

  Blue Bell Recall: Butter Crunch ice cream may contain foreign object The FDA confirmed Blue Bell is recalling some batches of Butter Crunch ice cream for the discovery of a possible foreign object.The lot of half-gallon containers of ice cream was produced at a plant in August in Sylacauga, Alabama, the FDA said Wednesday.

But catalogs represent just one way that these contemporary fashion brands are turning back the clock on its advertising.

a close up of text on a white background: The cover of Guess’s new zine, inspired by one the brand released in the ’90s© Courtesy of Guess The cover of Guess’s new zine, inspired by one the brand released in the ’90s

Companies like Everlane that once vowed to never open a physical store are now expanding into fleets of brick-and-mortar spaces, and direct-to-consumer brands like Reformation are dipping their toes into wholesale. True Religion, meanwhile, has quietly included a phone number—1-844-TOO-TRUE—on certain products and hang tags that customers can call to be directed to a sweepstakes contest online (because no ’90s experience would be complete without a phone call, ideally on a corded landline).

Among traditional ad channels, outdoor advertising is the bright spot: The category is forecast to grow 2.8% per year for the next five years, even as nondigital channels decline overall, according to a report from the ad-buying group Magna. Los Angeles–based Boyish jeans recently launched a billboard campaign in its hometown, and Good American ran several around the city last summer timed to the brand’s activewear launch; meanwhile, Mother’s street ads are a common sight in lower Manhattan.

New Jersey Couple Sues Taco Bell Over Chalupa Prices

  New Jersey Couple Sues Taco Bell Over Chalupa Prices When is a $5 deal not a $5 deal?Now, one New Jersey couple is such a firm believer in the Bell’s budget prices that they’re taking its parent company to court over a deal gone wrong. Specifically, the $5 Chalupa Craving Box deal.

Facebook and Instagram are still a marketer’s dream, at times seeming to know us even better than we know ourselves, but companies are finding that even they have their limitations.

View the Instagram photo.

“These days, when so many people are ‘consuming’ through social media, it’s easy for smaller brands to get lost in the shuffle,” says Johnathan Crocker, president of the elevated denim and ready-to-wear brand BLDWN. “Having something tangible and beautiful that represents our brand in the hands of new potential customers is a really exciting concept for our team.”

BLDWN is beginning to test direct mail this season too, and hopes to reach an audience that hasn’t come across it yet on social media, including in markets where it doesn’t yet have a brick-and-mortar presence.

“With social-media advertising, you really have less than a second to capture the customer’s attention,” says Crocker. ”For something like a catalog or direct mailer, we feel like it’s a more authentic opportunity to fully draw them in. Beautiful imagery and intentional copy is the complete opposite of clickbait.”

While there’s always the chance that a mailer gets tossed straight into the recycling bin, brands are counting on their odds being better in print than online. On average, U.S. households receive only about 18 pieces of mail a week, 8.7 of which are marketing materials, according to the United States Postal Service; office workers, by comparison, receive close to 100 emails per day on average, according to the Radicati Group, a market research firm.

See How Your Favorite Ranks in Our Great Candy Corn Taste Off

  See How Your Favorite Ranks in Our Great Candy Corn Taste Off Think all candy corn tastes the same? To be blunt, you're wrong. While all candy corn may be throat-searingly sweet (a positive or negative quality, depending on who you ask) the variations in its flavor, texture, and appearance became abundantly clear after a blind tasting of three brands' takes on the seasonal treat. Curious as to whether Walgreens, Brach's, or Jelly Belly reigns supreme in the great candy corn taste-off? Keep reading to see how they're ranked, from worst to best.© POPSUGAR Photography / Nicole Perry See How Your Favorite Ranks in Our Great Candy Corn Taste Off 3.

a screenshot of a video game: AYR’s catalog comes complete with paper dolls, for maximum nostalgic effect.© Courtesy of AYR AYR’s catalog comes complete with paper dolls, for maximum nostalgic effect.

AYR’s catalogs should be landing in mailboxes across all 50 states beginning later this month—it’s testing two versions and sending out 100,000 copies of each—and the brand hopes the books will have a longer shelf life (or counter life, perhaps) than most.

“Each time we open up a new channel, we want to really capitalize on the uniqueness of that medium,” says Winter. “So a store is a great place to have a social interaction—it’s not just transactional. And a website is an awesome place to deliver efficiency. And social media is a terrific place to engage in back-and-forth, constant conversation.” As for a catalog? The founders tried to focus on what paper can do that four walls or a screen can’t—which is where the paper dolls come in.

“It’s somewhere in between a legitimate catalog and two 13-year-olds sitting in their bedroom with scissors and construction paper making a zine,” she says.

A 2007 study found that the average city dweller was exposed to up to 5,000 ads per day. And that was before Instagram was even a thing. Today many of us spend more time than we’d like to admit tapping through brands’ Stories and scrolling past shadily disclosed sponsored posts. We tag our own outfit photos with where we bought our jeans and sneakers—which, even if it’s #notspon, serves essentially the same purpose. And that’s even before you get to the fact that our feeds are now peppered with ads every three posts (just me?).

Eventually it all starts to blur together: The chorus of voices telling us to buy this or that becomes just a bunch of noise. It’s no wonder brands are looking for something to jolt us all into paying attention, even if only for a few seconds. And how better to do it than to remind us of the hours we used to spend flipping through our mom’s catalogs?

Elizabeth Hurley, 54, wows in sexy chocolate brown swimsuit: 'You do not age'

  Elizabeth Hurley, 54, wows in sexy chocolate brown swimsuit: 'You do not age' The 54-year-old English actress and beachwear designer is back on the bathing suit beat, this time trading her go-to string bikinis for a “succulent chocolate” one-piece with a plunging neckline and low back. You look amazing,” added another follower. While it’s unclear how recent Hurley’s photo is, there’s no denying her bikini queen status. The star recently rocked a red bikini and cut-off denim shorts in a photo that had fans calling her “more gorgeous than any 25-year-old.

RELATED VIDEO: Why fast fashion is fading away (Provided by: TicToc)

These Are America’s Favorite Liquor Brands .
According to a new report published by Wine & Spirits Daily, the fastest-growing liquor brand in America is — yet again — Texas-made Tito’s vodka. Launched by Bert “Tito” Beveridge (yes, that’s his real name) in 1997 and financed with $90,000 he borrowed from some 19 credit cards, the brand got its big break in […]Wine & Spirits Daily quotes Danny Brager, vice-president of the global market research firm the Nielsen Corporation, as calling Tito’s a "monster in size." The publication also notes that Tito’s is by far the leading off-premise spirits brand, growing more than 20% year over year and outdistancing the second-place brand, Crown Royal Canadian whisky, by 36%.

—   Share news in the SOC. Networks

Topical videos:

usr: 1
This is interesting!