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Style Willow Smith, Maisie Williams, Troye Sivan, and More Star in Cartier’s Pasha Watch Campaign

01:11  01 july  2020
01:11  01 july  2020 Source:   harpersbazaar.com

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Rami Malek, Troye Sivan , Willow Smith , Maisie Williams , and Jackson Wang star in Cartier ’ s latest campaign . Including British actor Maisie Williams , Chinese rapper Jackson Wang, South-African born Australian singer Troye Sivan and American artist Willow Smith , the campaign champions a

Rami Malek, Troye Sivan , Willow Smith , Maisie Williams The Compagnie Financière Richemont-owned brand has assembled Rami Malek, Troye Sivan , Willow Smith , Maisie Williams and Jackson Wang for the campaign , which Cartier joined Tmall’ s Luxury Platform in February, becoming the

Rami Malek, Willow Smith, Troye Sivan, Maisie Williams posing for a photo: The French luxury brand enlists Rami Malek, Maisie Williams, Troye Sivan, Jackson Wang, and Willow Smith to promote diversity. © Cartier The French luxury brand enlists Rami Malek, Maisie Williams, Troye Sivan, Jackson Wang, and Willow Smith to promote diversity.

Now is the right time for fashion companies to celebrate diversity, and Cartier is playing its part. The French luxury company has launched a campaign for its Pasha de Cartier watch, which stars five personalities from disparate backgrounds who, as its messaging toots, are going on “five authentic journeys.” They include Academy Award winner Rami Malek, actress Maisie Williams, and musicians Troye Sivan, Jackson Wang, and Willow Smith.

The black-and-white advertisements, which were lensed by Craig McDean, feature all five stars in a studio posing around a circle installation meant to mirror the Pasha timepiece. There are also videos and Instagram posts of the group, with one featuring close-ups of the watch as the group’s comments play in the background.

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Rami Malek, Maisie Williams , Willow Smith and Troye Sivan in latest Cartier campaign Bollywood News new Cartier campaign with Academy Award winner Rami Malek, Game Of Thrones actress Maisie Uma Thurman & John Travolta starrer Pulp… Tomorrow X Together drops cinematically…

Rami Malek, Maisie Williams , Willow Smith , Troye Sivan and Jackson Wang will feature in the new Cartier campaign .The quintet have Actors Rami and Maisie will join musicians Troye , Willow and Jackson for the campaign , which will feature a video of all five stars , along with individual short films.

Introducing the new Pasha de Cartier watch featuring a community who is changing the codes of achievement and paving new creative paths. #PashadeCartier coming in September.

A post shared by Cartier Official (@cartier) on Jun 30, 2020 at 6:00am PDT

“You always have to bite off more than you can chew to evolve as a person and especially as an artist, and prove to yourself that you can do this and that you can expand,” says Smith.

“There’s no final destination in life, but every step towards your goal, every chapter in your history, is a big time for me. Just trust yourself and write your own history,” says Wang.

“Who I am is very closely linked to what I make. I’m just saying exactly what I want to say and exactly how I want to say it. It’s a little terrifying but also really exhilarating. I’m really pushing myself to explore the edges of my creative pursuits,” says Sivan.

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Cartier to Launch Pasha Watch With Star -Studded Cast. Rami Malek, Troye Sivan , Willow Smith , Maisie Williams and Jackson Wang feature in a film for the July 1 launch — first in China. Journalist and stylist Zadrian Smith speaks to Black stylists Jason Bolden, Kollin Carter and Calvin Opaleye

Cartier to Launch Pasha Watch With Star -Studded Cast. Rami Malek, Troye Sivan , Willow Smith , Maisie Williams and Jackson Wang feature in a film for the July 1 launch — first in China.

These voice-overs, along with another video, which shows each personality individually sitting on a stool, are intended to convey a sense of community around being unique and playing to one’s own skill set—qualities that, according to Cartier, are part and parcel of the Pasha timepiece.

“Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power, and graphic nonconformism,” said Arnaud Carrez, the marketing and communications director of Cartier International. “It is as edgy as ever and in tune with today’s new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents, and generosity.”

a clock in the middle of a watch: pasha de cartier watch © Cartier pasha de cartier watch

Indeed, the Pasha is not just limited to one style. It comes in steel, gold, vibrant diamond-set, and skeleton movement versions, and will be available in September at Cartier boutiques and online at Cartier.com.

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