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Style Fashionistas model chic face masks at New York Fashion Week

17:36  19 september  2020
17:36  19 september  2020 Source:   dailymail.co.uk

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The hottest accessory at New York Fashion Week this fall is one that no fashionista could have seen coming before 2020.

But as the world continues to battle the COVID-19 pandemic, fashion, too, has had to evolve to face this 'new normal' — and in August, Governor Andrew Cuomo announced new safety guidelines for Fashion Week, including limiting spectators at shows and capping the number of professionals allowed in a room at one time.

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Still, the most elite fashionistas have managed to score invites to this seasons ultra-exclusive presentations, and as always, they're dressing the part.

This time, though, that means not just fabulous bags, cool shoes, and designer ensembles — it also means protective face masks.

These fashion fans are hardly wasting any opportunities when it comes to their newest accessories, using the face-coverings as stylish statement makers for an unprecedented time.

How New York Fashion Week went on during the pandemic

Fashion Week was last held in February, before the pandemic overtook the US — so this is the first time that the community must grapple with the new restrictions.

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New York Fashion Week operated on a tighter schedule from September 13 to 17, shortened by several days from its typical length.

The event included live shows but shifted heavily toward virtual programming, with outdoor events capped at 50 people and indoor events restricted to 50 per cent capacity.

Those restrictions applied not just to audience members, but those involved in the show: designers, models, stylists, makeup artists, and other staff members.

While spectators weren't allowed at indoor events, some were able to attend outdoor events on the Spring Place rooftop.

'New York City is the fashion capital of the world and New York Fashion Week celebrates the ingenuity of this city, and our unmatched creative talent,' Governor Cuomo, who has attended New York Fashion Week events in the past, said in a statement.

'When COVID-19 hit New York, so many of our cherished events were forced to cancel or be postponed. The pandemic is far from over, but we're proud to support event organizer IMG in moving forward with NYFW, in adherence with strict state public health guidance.

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'Safety, as always, is our top priority and we commend the hosts, and all participating designers, for their innovative, New York Smart solutions to bring this event to life.'

Those present at the events were also be expected to adhere to social distancing, diagnostic testing, and health screening procedures — including temperature tests prior to admittance.

Face coverings were also required.

NYFW producer IMG worked closely with state officials to ensure compliance with Phase 4 reopening guidelines.

'We are grateful to Governor Cuomo and his leadership for their swift, successful response in fighting the spread of the coronavirus, which has now set the standard of excellence for our nation,' the Executive Vice President of IMG's Fashion Events Group, Leslie Russo, said.

'The past six months have been exceedingly difficult for the fashion industry, and we are proud to offer an avenue for designers, models, stylists, hair and makeup artists, photographers, production teams — ­and the innumerable other professionals who work in, or adjacent to, the fashion industry during New York Fashion Week — to safely get back to work this September.'

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Gallery: The New York Fashion Week Schedule Is Here: Everything You Need to Know (PopSugar)

Update: New York Gov. Andrew M. Cuomo has officially authorized his support of IMG, the producer of New York Fashion Week, to move forward with shows - but there are many restrictions set in place coinciding with New York's COVID-19 state guidelines and recommendations from the CDC. WWD reports that outdoor events, including those staged on the rooftop at Spring Studios, will be capped at 50 people and indoor events at 50 percent capacity, which leaves no room for spectators when you consider cast, crew, and models involved in a show. For any presentation or show, social distancing is also required, as are face masks; the travel advisory set in place must be considered; and health screening procedures, such as temperature checks, must take place prior to admittance. While most designers have committed to showcasing their new collections digitally on Runway360, CFDA's online hub that will be accessible to designers whenever they want to show collections in the future, you can get further details on the timeline ahead, along with a more firmed up schedule. Original post: As the fashion industry grapples with show cancelations due to the spread of COVID-19, some light is being shed on the New York Fashion Week Spring 2021 schedule, which is set for September 13-16 for the time being. The CFDA has confirmed the three-day period will encompass all events, whether done digitally or outdoors. WWD reached out to a handful of designers for comment, noting that big brands such as Ralph Lauren, Tommy Hilfiger, Marc Jacobs, Michael Kors, Tory Burch, and Tom Ford have all decided to postpone or cancel formal presentations. It's important to note just how expensive coordinating a big runway show can be, and, aside from the fact that the CDC does not recommend having large gatherings, a lot of businesses have also been affected financially by the country's shutdown.  IMG, which owns and operates New York Fashion Week, reportedly put out a feeler to gauge designer interest in showing. Matthew Orley, IMG's vice president of designer relations and business development, told WWD:

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