Style Tanya Taylor, Hillary Clinton, and Co. Show Us a Few Things That Take Longer Than Registering to Vote

12:31  20 september  2020
12:31  20 september  2020 Source:   vogue.com

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a person holding a sign © Vogue

The average fashion show runs around 10 minutes from start to finish. That timing varies, of course, but typically, it’s no more or less than that. Designer Tanya Taylor has been thinking a lot about how time is spent watching her clothes—and those from other designers—come down the runway. She’s come to the conclusion that some small amount of those minutes could instead be used to actively participate in our democracy. So Taylor nixed the idea of showing her spring 2021 collection on a runway or with a presentation this season and substituted her regular New York Fashion Week program with a fun and engaging video. The designer reached out to her luminary group of female friends, including former secretary of state and 2016 presidential hopeful Hillary Clinton, to grab their iPhones and showcase various tasks and day-to-day activities that take longer than registering to vote. Indeed, registering ahead of the November election is a simple task, one that won’t eat up nearly as much of your day as, say, playing with your dog, watering the plants, making a cup of coffee, or taking off your makeup.

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Other women involved in the new video include actress Rosario Dawson, designer and Vogue September cover star Aurora James, and comedian Mindy Kaling. Taylor is on the advisory board of the voter registration organization Fashion Our Future 2020 and wanted to use her spot on the New York Fashion Week calendar to broadcast and promote this important initiative. The video is available on the NYFW.com website and will be pushed out on the designer’s social handles as well. Taylor’s website also wisely includes an action button that will take visitors to a voter registration page that takes no more than two minutes to complete. The goal that Taylor and her team had in mind when creating this cheeky compilation, she explains, was “to galvanize the youth vote through the power of fashion so we knew we wanted to focus on engaging them with social first content.” She adds, “This NYFW felt like the right time to take a risk and put our values first. We worked all summer on a beautiful spring 2021 collection, but it can and will wait to be seen until February. What matters now is inspiring and energizing our community to register to vote.”

Below, check out the video and visit Tanya Taylor’s website for more information on how to register—in two minutes or less!

See the video on Vimeo.

This Guide Walks You Through Every Step of Voting in 2020 .
It’s National Voter Registration Day, and there’s only one way to celebrate. I bet you can guess what it is—and no, it’s not with a stiff drink, though thinking about Nov. 3, 2020 fills me with anxiety, too. Friends, the only way to celebrate this hashtag holiday is by registering to vote. Or by double-checking that you are registered to vote. Or by reminding everyone you know to register to vote. Or, having registered, by planning how you are going to vote. OK, so I guess that’s four ways to celebrate—but we can help you do them all.

usr: 1
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