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Style Kenzo Debuts a New Tiger Logo—And a Partnership With the World Wildlife Fund to Double the Wild Tiger Population

21:46  21 september  2020
21:46  21 september  2020 Source:   vogue.com

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The capsule includes T-shirts and hoodies in organic cotton printed with Kenzo ’s new tiger , with from every purchase going to the WWF ’s initiative to protect wild tigers . Kenzo ’s new capsule with the World Wildlife Fund launches on September 28 and is available exclusively on kenzo .com.

Yet, tigers in the wild are in danger of becoming extinct," said Michael Baltzer, Leader of Tigers Alive Initiative of WWF . " WWF is a leader in an ambitious We are therefore delighted to have this powerful partnership with Tiger Beer and Kenzo . We hope it sets a new wave of action and awareness from

a close up of an animal © Vogue
a teddy bear © Photo: Courtesy of Kenzo

Getting through all seven episodes of Tiger King—you know, the Netflix series that defined our early days of quarantine back in March—was something of a feat. You could certainly find the entertainment value in Joe Exotic’s “cowboy drag” wardrobe, his Manson-esque charisma, and his ongoing feud with Carole Baskin, but only if you could get also past the show’s more troubling qualities. If Joe’s metallic shirts proved too distracting, the series ended with a laundry list of sobering facts about the tiger population—namely that more tigers live in captivity in the U.S. (in zoos and “rescue centers” like Joe and Carole’s, as well as in private homes) than in the wild. Due to illegal trade and habitat destruction, the world’s population of wild tigers has declined by 95% in the past century to just 3,200, pushing the species to the brink of extinction.

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Kenzo ’s relationship with the tiger can be traced back to “Jungle Jap”, the Paris boutique that Kenzo Takada founded in 1970. Inspired by the wilds of his homeland, the designer established his brand’s aesthetic on Japanese flora, fauna and the perilous mystery of Henri Rousseau’s jungle paintings.

“Every tiger counts, for Nepal and for the world ,” stated Dr. Ghana S Gurung, Country Representative, WWF -Nepal. “While Nepal is but a few tigers away from our goal to double tiger numbers by 2022, it also underscores the continued need to ensure protection, and improved and contiguous habitats for

Beyond that crushing detail, their dwindling numbers have a vast ripple effect: As predators at the top of the food chain, tigers play an important role in maintaining balance in forest ecosystems, which support thousands of other species and people, too.

a close up of an animal © Photo: Courtesy of Kenzo

All of this was on Felipe Oliveira Baptista’s mind last year when he joined Kenzo, the French label known for its distinctive tiger logo. One of his first tasks was to redesign it, and he’d recently come across an article about the World Wildlife Fund’s efforts to double the global tiger population by 2022. Baptista reached out to the WWF to discuss a collaboration, and their first capsule is debuting today: T-shirts, hoodies, and “essential garments” in GOTS-certified organic cotton (the worldwide textile processing standard for organic fibers) printed with Kenzo’s new tiger, with $10 from every purchase going to the WWF. A new capsule will drop every six months to continue driving support for the cause.

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Inside KENZO x Tiger Beer's 'Rare Stripes' Collection Launch: A partnership with the WWF to raise awareness for wild tigers . Inspired to raise global awareness around endangered wild tigers , creative directors Humberto Leon and Carol Lim collaborated with four emerging artists to create the

Both Tiger Beer and luxury fashion house Kenzo have a connection to tigers . Tiger Beer’s is obvious, its name and logo , and Kenzo introduced a tiger icon to its clothing seven All the proceeds from the eight limited-edition items will be given to the WWF in support of doubling the tiger population .

“If I can help raise awareness in our industry, which is responsible for some of this environmental damage, I think it’s vital,” Baptista says, adding that the clothes were sustainably dyed and printed with water-based inks. Further to that, he’s pushing himself and his team to embrace sustainable alternatives throughout Kenzo’s offering, from recycled and organic materials to plastic-free packaging, and will work with the WWF to improve Kenzo’s cotton supply chain and freshwater footprint. Baptista’s upcoming show at Paris Fashion Week, which will take place outdoors on September 30 with a small audience, will also debut a scaled-down collection that puts sustainability at the fore. “I think now is the time to be very pragmatic, but also very creative,” he adds.

This project follows a similar one Baptista launched as the creative director of Lacoste back in 2018: a collection of polos featuring endangered species in place of the brand’s signature crocodile logo, like the Iberian lynx and the Hawaiian monk seal, with a percentage of proceeds supporting the International Union for Conservation of Nature. “It goes beyond fashion,” he says. “I think customers are becoming more and more sensitive to this, too, and will demand [action] in the future. We have to question everything we’re doing, and it all starts with one step.”

Kenzo’s new capsule with the World Wildlife Fund launches on September 28 and is available exclusively on kenzo.com.

a close up of a piece of paper © Photo: Courtesy of Kenzo

Fashion Designer Kenzo Takada Has Died from COVID-19 Complications .
He was 81.

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