Style Fendi Recruits British Label Chaos to Make Your Smart Gadgets Look Sexy

00:30  16 october  2020
00:30  16 october  2020 Source:   elle.com

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When Chaos debuted their collaboration with Fendi on the Italian house’s February runway, nobody “As a reflection of the world we are living in now with video calls… my favourite would be the smart But the partnership speaks to a far longer-standing alignment between Silvia and Chaos founders

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Last February, when Fendi unveiled its collaboration with British accessories brand Chaos —a collection that includes super luxe AirPod and smartphone cases—we had no idea just how precious our relationship would become with our gadgets. Or that after seven months of remote work and learning, we'd be more likely to treat our devices (aka our closest friends in a pandemic) to a new fancy look than ourselves. Hey, if we aren't dressing up as much, why not dress up our gear? Enter Fendi x Chaos.

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a cellphone on a table: Fendi enlists British accessories brand Chaos for a collection of luxurious tech accessories. © Courtesy Fendi enlists British accessories brand Chaos for a collection of luxurious tech accessories. a necklace hanging on a wall: fendi x chaos © Courtesy fendi x chaos

The gilded collection is a result of Chaos designers Charlotte Stockdale and Katie Lyall's longstanding friendship with Karl Lagerfeld, who was at the helm of the brand since 1967, and continues to this day with the house's artistic director Silvia Venturini Fendi. Inspired by Old Hollywood glamour, the duo employed a chic palette of black and gold to create sleek holsters for everything from earbuds to iPhones.

a woman standing in front of a mirror posing for the camera: fendi chaos © Courtesy fendi chaos a person holding a cell phone: hyperfocal 0 © Courtesy hyperfocal 0

The designs, which call to mind antique cigarette cases, can be clipped into this season’s Fendi belts and lanyards or any Fendi handbag, as seen in the exclusive video above. The interconnected feature on the products is Fendi's solution to our traveling woes, a clever way traveling with multiple small items for "a seamless travel from your home office to the airport lounge." That is, if we ever go anywhere again.

The Fendi x Chaos collection pre-launches on fendi.com on October 17 followed by a worldwide launch in Fendi boutiques on October 20.

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