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Style With The Innovators, Matchesfashion is committed to young creation

15:00  29 october  2020
15:00  29 october  2020 Source:   elle.fr

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The luxury platform is launching The Innovators, a support program for young designers from all over the world. Explanations.

Kévin Germanier pour Matchesfashion © Presse Kévin Germanier for Matchesfashion

Partnering with fashionable designers, yes. Finding the designers of tomorrow is even better. This fall, luxury e-commerce Matchesfashion is launching its support program for young designers. Called The Innovators, this project begins with twelve designers of male and female ready-to-wear and is complemented by social media, editorial and marketing support for a year. They will also benefit from £ 1.8 million for marketing development and preferential payment terms to complete their project.

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“Our clients come to Matchesfashion for our fashion selection and are often looking for the best emerging talents. Our success is based on authentic partnerships with young designers and we are fortunate to be able to work with so many talents, says Ajay Kavan, CEO of MatchesFashion. This is why I am delighted to announce the launch of The Innovators program, a one-year engagement with 12 creators to whom we offer significant support in terms of retail, marketing and communication. In addition, we support them throughout the program to help them gain confidence. We look forward to working with them to help them connect with our customers around the world and grow their business ”.

While a second lockdown was confirmed on the evening of Wednesday, October 28, it was precisely the first experience at the start of the year that prompted the e-commerce platform to commit to young creation. It is therefore to help emerging brands to face the challenges of Covid-19 that this continuous project is launched in July 2020. Among the twelve selected designers: Art School, Ahluwalia, Chopova Lowena, Stefan Cooke, Germanier, Halpern , Harris Reed, Charles Jeffrey of Loverboy, Thebe Magugu, Ludovic of Saint Sernin, Bianca Saunders and Wales Bonner.

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Each designer was chosen for their unique identity: eco-responsible fashion , a major subject, is highlighted by Priya Ahluwalia and Kévin Germanier, Grace Wales Bonner combines artistic and cultural references, Charles Jeffrey de Loverboy explores and rethinks the techniques of haute couture, Art School tackles the question of gender, Chopova Lowena combines tradition and know-how, Harris Reed favors discussion and inclusion, Michael Halpern offers a new vision of glamor, Bianca Saunders explores modern masculinity and Ludovic de Saint Sernin approaches notions of gender with flexibility. Thebe Magugu brings a contemporary look at his South African heritage and Stefan Cooke favors a subversive and youthful approach. Young shoots who will not be impressed by the Covid-19 therefore.

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