Style Yeezy Is Finally Moving Shoes in Massive Numbers

05:01  14 january  2021
05:01  14 january  2021 Source:   gq.com

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Yeezy is Kanye West ’s infamous and iconic fashion line. Among his designs and aside from his oversized and Moving Adidas Yeezy sneaker s production to the States, however, would bring that labor cost up to But, God forbid Yeezy production numbers to remain the same or increase, then

Kanye West is finally delivering on his promise that YEEZYs would one day be for everyone. Production numbers are up and resell prices are stagnating, specifically for the two But what about those of us who actually wear our shoes ? Yeezy Talk Worldwide founder Vivian Frank tells us that

a pair of shoes © Photo Illustration by C.J. Robinson

Even before he started designing clothing and shoes under Yeezy, Kanye West expressed an explicit desire to dress the whole world. When he first launched his own brand, though, Yeezys were as difficult to secure as any other super-hyped shoe. In 2016, it sounded like a cruel joke when he declared, “Eventually everybody who wants to get Yeezys will get Yeezys.” Now, nearly five years on, that vision is coming to fruition. Kanye’s brand has made the trickiest shift in fashion: from subsisting on limited crazy-making drops to selling shoes without the hype.

The latest annual report from resale platform StockX details the massive jump Yeezy made in 2020. While the top brands mostly remained static, Adidas and Yeezy  stick out. Yeezy alone (that's not counting shoes produced and released with Adidas) jumped from 16th on StockX’s ranking all the way to sixth. Yeezy now sits in between two major, mass brands: New Balance is one spot ahead, and Vans is right below. Meanwhile, Adidas claimed a top-three spot almost entirely on the strength of the brand's Yeezy styles alone. All ten of the most-traded Adidas sneakers in 2020 were 350s—the second most-traded shoe overall. Add it all up and there's an argument to be made Kanye claimed two of the top six spots on the list.

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Kanye West Is Finally Making Yeezys Available To Everyone. Channing Hargrove. "I want to apologize to all the kids and all the parents that can't get the shoes currently because there's only 9 Well, it took three years, but West is finally making good on his promise. On Friday, the latest Yeezy

When a massive re-release of Kanye West ’s Yeezy shoes — the Adidas Yeezy Boost 350 V2 in triple white — dropped this week, fans noticed something different: While the shoes have historically sold out in minutes, this time around, sneakerheads found them easily available.

The leap is indicative of Yeezy’s shifting strategy. The brand is no longer relying on gimmicks like limited volume to sell its most popular shoes. Far and away the most popular Yeezy model is the brand’s 350, which ranks second just behind the Air Jordan 1 and ahead of iconic shoes like the Air Force 1 on StockX’s list of most traded shoes. Many Yeezys can be found on the site for close to retail price, or even below for some models. Kanye’s brand is muscling its way up the rankings by sustaining volume, hanging in there with brands that have stores in malls and do billions of dollars in revenue. That’s not to conflate StockX transactions with what happens out at your local Westfield, but the numbers are indicative of the sheer number of Yeezys on the secondary market. Even if Yeezy appeared “hotter” in past years because drops sold out in seconds, it was only able to dominate the StockX list by releasing millions of pairs at a time.

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Yeezy is the name of the high-end fashion brand founded by the one and only Kanye West . For the past decade, Kanye’s growing fame helped fetch him some very interesting and money-making collaborations. And the one that lasted the longest so far was the Adidas Yeezy partnership.

In news that no one expected, Kanye West ’s fashion brand Yeezy announced a long-term partnership with Gap today. Additionally, West’s design vision will extend to unique YEEZY Gap expressions in Gap stores and digital channels over time.”

  Yeezy Is Finally Moving Shoes in Massive Numbers © GQ

And because the Yeezy story has been so heavily chronicled over the years, we’re able to look back and see how Adidas and Kanye’s long-tail strategy played out. In hindsight, the multiyear evolution provides a striking example of how you build a sustainable sneaker brand in 2021. For years, the brand cultivated hype, leaving plenty of pent-up demand in the wake of its frustratingly limited releases. Then Adidas was able to slowly convert scarcity into mass sales. Adidas’s CEO Kasper Rørsted mapped out the strategy plainly in late 2018: “As we’re moving new Yeezy products into the market, we will do what we’ve done also in the past: Create scarcity around the new products we are launching, make sure we have the hype, and, over a given period of time of course, drive volume into that market,” he said on an investor call at the time. Now, Yeezy is able to do what Nike, Jordan, and Adidas do: rely on tentpole models while continuing to put out limited hype-churning releases. While the 350 is moving in massive numbers, the brand is still able to play the scarcity game elsewhere. Sales of Yeezy slides grew 400% in 2020, according to StockX, and most of those are going for quadruple the original retail price.

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Finally , the highly-anticipated Adidas Yeezy Quantum basketball sneaker is reportedly making its retail debut in two different versions — dubbed Ahead of the launch, sneaker leak account Yeezy Mafia has broken down the difference between the basketball and lifestyle variations of the shoe .

Kanye West originally announced plans to open 200 Yeezy retail locations to make his popular sneakers widely The price of a Yeezy is a fixed number that Adidas sets. Our products are software programs that help users to increase their chances in buying limited shoes from retailer sites.

Maybe the best proof that Yeezy is firing on all cylinders is that sales were able to weather the behavior of the brand’s founder. 2020 wasn’t exactly a banner year for Kanye, who ran a short-lived presidential campaign, tweeted a picture of him peeing on one of his Grammys, and claimed his wife Kim Kardashian tried to “lock him up.” Somehow, none of his bad behavior seems to have dampened the desire for the brand bearing his name. While Yeezy may once have been a brand reliant on the influencing powers of one of the most stylish men in the world, it now appears to be a brand that simply sells a ton of sneakers.

This post has been updated to clarify that Yeezy's ranking on this list only reflects sales of non-Adidas shoes.

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