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Style Yet Another Kardashian-Jenner Beauty Brand Has Entered the Chat

21:56  23 february  2021
21:56  23 february  2021 Source:   popsugar.com

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Another brand may be joining the Kardashian-Jenner empire, this time from its momager matriarch. Kris Jenner is rumored to be launching a skin-care line after Jenner Communications applied for various trademarks on Feb. 10. Search results via the United States Patent and Trademark Office currently show pending trademarks for Kris Jenner Beauty, Kris Jenner Skin, and Kris Jenner Skincare.

a woman wearing sunglasses posing for the camera: Yet Another Kardashian-Jenner Beauty Brand Has Entered the Chat © Getty / Roy Rochlin Yet Another Kardashian-Jenner Beauty Brand Has Entered the Chat

Celebrities will proactively trademark business ideas still in the early discovery phase. For example, Jennifer Lopez trademarked JLo Beauty in 2019, though the brand officially launched at the start of this year. Similarly, Hailey Bieber made headlines for trademarking Bieber Beauty and Rhode, although neither has been formally announced yet. So, it's entirely possible that Jenner won't actually be unveiling products anytime soon.

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If she does intend to pursue the brand, Jenner would be joining her daughters Kylie Jenner, who debuted Kylie Cosmetics in 2014, and Kim Kardashian, who launched KKW Beauty in 2017. Jenner's applications indicate her brands could sell makeup, hair products, fragrances, false eyelashes, nail products, and more - in addition to, of course, skin-care products.

Jenner has yet to speak on the rumors. In fact, her recent social media activity has been promoting Khloé Kardashian's Good American footwear and Kendall Jenner's tequila venture. A momager's work is never done.

Meet Kulfi, the New Makeup Brand Celebrating South Asian Beauty .
Kulfi Beauty founder Priyanka Ganjoo shares the inspiration behind her line and its first products—a set of bright kajal liners.Ganjoo, who previously worked in consumer strategy at the Boston Consulting Group, decided to start her company with a set of eyeliners—also known as kajal—in five shades, ranging from an earthy terracotta to a bright purple. “If you look up the cultural factors of kajal, it’ll say it works to ward off the evil eye,” she says. “But we think kajal can be used for more than that—a way to express ourselves and express our beauty.

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This is interesting!