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Style LVMH buys Feelunique, ambitions for Sephora in the UK!

16:10  23 july  2021
16:10  23 july  2021 Source:   challenges.fr

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LVMH rachète Feelunique, ambitions pour Sephora au Royaume-Uni ! © Jeremy Barande / Ecole Polytechnique Paris-Saclay University / Wikimedia Commons LVMH Buchete Feelunique, ambitions for Sephora in the UK! "First step to establish the presence of Sephora in the UK", the beauty brand of the Luxury Giant LVMH will redeem the British Feelunique, specialist in the online sales of beauty products.

LVMH signs an acquisition in the United Kingdom, which should be a bridgehead for Sephora, a subsidiary of the giant

, overseas. The agreement signed with Palamon Capital Partners and other shareholders for the redemption of Feelunique should be finalized in the second quarter 2021 after agreement of the competition authorities concerned, according to a Sephora statement. The amount of the transaction is not communicated, but the British press referred to 132 million sterling pounds (154 million euros), which has not been confirmed at AFP.

"This agreement is a key step in the Sephora's growth strategy in Europe. It represents a first step in establishing the presence of Sephora

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in the United Kingdom, one of the top ten global prestige beauty markets" ( Upscale, NDLR), said the CEO of Sephora Martin Brok cited in the press release. Feelunique, founded in 2005, accounts with 1.3 million active customers and sells 18,000 products per day in a catalog of 35,000 makeup, skin care, hair care, perfumes and accessories, according to the communicated.

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Sephora, created in 1969, is one of the 75 houses of the luxury LVMH giant and offers in its network of shops and on the Internet more than 15,000 products from more than 300 brands.

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usr: 6
This is interesting!