Style How This Designer Turned Her Admiration for Her Mother Into a Brand Sold by Nordstrom
This New Jewelry Collection Has a Striking Backstory
The three-month-old jewelry label is already sold at Nordstrom and worn by celebrities. But as designer MoAna Luu tells BAZAAR.com, ManLuu’s power comes from its connection to history.MoAna Luu has spent her professional life building brands, from designing boutique hotels to serving as chief content and creative officer at Essence. But after contracting Covid-19 in March 2020, Luu decided to refocus on a new brand-building effort—one that’s entirely her own.
When fashion designer Erika Dalya Massaquoi recalls her childhood memories, they’re with nothing but fondness.
Growing up in the 70s, she was immersed in shows of Black pride, activism, and bold>Oula Company founder and CEO says she was heavily influenced by her biggest style muse and learned her love of all things beautiful by watching how her mom moved in the world.“She breathed life into every room she entered and was the quintessential cool girl, elevating everything she wore,” said the Liberty City,
The multimedia artist said the sophisticated women in her family stroked her creative flame before she even knew what that meant. “I knew I was an artist around the age of five,” Massaquoi shared. As a child, she recalled being quiet and curious, but inside, she just knew she was meant to venture outside the norm and explore her creativity in grand ways. Luckily, her parents were early adopters to the free spirit’s artistic sensibilities and encouraged her to delve into all aspects of art and design. She, however, found her true passion lived at the intersection of cinema and fashion.
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I own more workout sets than I'd like to admit, and I definitely play favorites.
“I’ve seen almost every movie ever made,” Massaquoi recalled, sharing that her mom would let her stay up late to watch film noir movies on public television, which eventually led to her appreciation of 50s and late 60s looks consisting of structured hems and flattering feminine silhouettes.
“That’s when fashion made the most sense,” she said.
Before launching her own fashion line in 2013, Massaquoi’s professional artistic journey began at the front of the classroom as a professor for esteemed universities like, where she also earned her Ph.D. in cinema arts, and the Fashion Institute of Technology (FIT), where she served as an assistant dean of visual arts.
Although one of the most popular among students, she pivoted her career in academia for one as an art curator when she had to move to Seattle for her family.
We Asked Net-a-Porter, Nordstrom, and More to Highlight Fall’s Must-Shop Trends
Our favorite retailers like Nordstrom and Net-A-Porter share which styles they consider to be fall’s best and brightest.The impact of COVID-19 on fashion and retail has been enormous, but people are shopping again, and the overarching theme seems to be getting dressed up for occasions. “Our customer is inspired to dress up and be social again,” FWRD’s vice president April Koza tells Vogue. Nordstrom’s SVP of designer & new concepts, Sam Lobban agrees with this sentiment, “across the board, fall feels like the return of fashion. Events are on, and there’s a general sense of excitement to be safely celebrating again.
“My husband was offered a position there and I was given the opportunity to explore another part of my creative background.”
What she didn’t realize is that she would catch the entrepreneurial bug after moving to the startup-heavy city. “Although I launched my clothing business in 2013, it wasn’t until I was forced to sit still in 2020 did I take the brand to the next level.”
Using the money she’d earned from her visual arts career, her brand originally began with small pop-up clothing collections that would immediately sell out. Massaquoi said her small business size afforded her the fortunate opportunity to be nimble, and shift her offerings to fit the state of the world. What that looked like was a shift from gorgeous dresses to fashionableface masks.
It was an instant hit. Soon, through relationships she’d forged while living in Seattle, she was able to garner the attention of, leading to a distribution deal with the legendary retailer in 2020. Although the partnership was life-changing, she wasn’t surprised when it happened.
“I was ready for that moment of opportunity,” she shared. “I’d already thought long and hard about the type of home I’d want for my collection and Nordstrom was always the perfect fit.”
After a successful launch last year with Nordstrom, she’s gearing up for her resort iterations, inspired by the impactful summers she’d spent admiring the stylish women in her life.
“This collection was inspired by the Black joy they emanated from head-to-toe,” she shared. “I want everyone who wears my items to feel the same.”
According to Supermodels, the Ugly Dad Sneaker Trend Is Officially Back .
Welcome to the new Look of the Day, where we comb through every celebrity outfit from the past 24 hours and feature the single most conversation-worthy ensemble. Love it, leave it, or shop the whole thing below. I know that ugly Dad sneakers are making a comeback not just because of Bella, but because also because I recently found myself on StockX looking at a pair of orange and blue Nike sneakers, which is very unlike me. If I'm looking at sneakers that are anything but platform white ones, I'm telling you, something is in the air.